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The purpose of this paper is to argue the many ways in which the conservation and revitalisation processes in Novara carried out over several decades are representative not only of the Italian approach to urban conservation but also of the fruitful relationship between institutional and social bodies.

Through an exploratory study approach, this paper illustrates how social actors contributed to the conservation process of Novara Old Town, and documents the regeneration of two historic complexes, the Castle of Novara and Casa Bossi. To do so, it drew upon content analyses of the official reports and planning tools and a set of semi-structured interviews conducted with the representatives of the community organisations and the Municipal Planning Board.

The study demonstrates the effectiveness of a third actor whose double role entails cooperation and conflict. The participatory approach applied in these two heritage complexes has proved to be cost-effective because it is inherently able to effect “planning in the public domain” and address socially sustainable outcomes.

The Italian approach to the conservation of historic cities has been widely acknowledged as a “good recipe” in the international context. However, little attention has been paid to how this success story depends on a unique relationship between public bodies and local communities. To fill this gap, the paper shed light on the historic centre of Novara and two particular heritage complexes in terms of the relations of different actors in conservation and regeneration processes.