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1 – 10 of 12Jinsheng Cui, Mengwei Zhang and Jianan Zhong
This research aims to investigate the influence of consumers' anticipated trust in service providers on brand switching intention and its underlying psychological mechanism. More…
Abstract
Purpose
This research aims to investigate the influence of consumers' anticipated trust in service providers on brand switching intention and its underlying psychological mechanism. More importantly, this study explores the moderating role of type of service providers (human staff/humanoid robots/nonhumanoid robots).
Design/methodology/approach
This study adopted two single-factor between-subjects experimental designs and tested the hypotheses in two typical service failure scenarios: Study 1, a hotel scenario (N = 403); and Study 2, a restaurant scenario (N = 323).
Findings
The results suggest that there is an inverted U-shaped relationship between consumers' anticipated trust and tolerance of service failure and that such tolerance has a mediating effect on the relationship between anticipated trust and brand switching intention. Moreover, when service failure is caused by a humanoid service robot, a moderate anticipated trust level of consumers is most conducive to increasing tolerance, which in turn reduces their propensity to switch brands.
Originality/value
This study examines the nature of the relationship between anticipated trust and tolerance in a service failure context, revealing an inverted U-shaped relationship. More importantly, the boundary conditions under which different service provides have an influence on this relationship are incorporated. Finally, this study explores the influence of service failure tolerance on brand switching intentions in a technological context, enriching consumer–brand relationship research.
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Mengwei Zhang, Jinsheng Cui and Jianan Zhong
With the increasing use of robots in service scenarios in hospitality industries, service failure frequently occurs during the service process, and consumers may react differently…
Abstract
Purpose
With the increasing use of robots in service scenarios in hospitality industries, service failure frequently occurs during the service process, and consumers may react differently toward humanoid vs. nonhumanoid robots due to different performance expectancies. This study focuses on consumers' reactions to service failures by humanoid vs. nonhumanoid robots and the different impacts on brand forgiveness and revisit intentions through performance expectancy for different genders.
Design/methodology/approach
The study used a sample of 280 participants to test the moderated chain mediation model. The participants were instructed to report their performance expectancies for humanoid/nonhumanoid robots and imagine a hotel check-in scenario in which a service failure occurs. Brand forgiveness, brand revisit intention and other demographic information were assessed.
Findings
The results show that consumers have higher performance expectancy for nonhumanoid robots. This performance expectancy generates brand forgiveness and revisit intentions for male consumers but does not affect female consumers' forgiveness and revisit behaviors.
Originality/value
This study contributes to the literature by taking a long-term perspective to investigate the outcomes after service failure, providing evidence for pending questions in previous studies and enriching studies of gender differences. Additionally, this study provides practical implications to consider the use of anthropomorphism in robots, advocate for functional confidence in robots and target consumers across genders.
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Jinsheng Cui, Mengwei Zhang, Chaonan Yin, Li Li and Jianan Zhong
This paper aimed to explore the influence of envy on impulsive consumption from aspects of the internal psychological mechanism and boundary conditions.
Abstract
Purpose
This paper aimed to explore the influence of envy on impulsive consumption from aspects of the internal psychological mechanism and boundary conditions.
Design/methodology/approach
Based on social comparison theory, four studies were conducted in this research: The first study explored the effect of envy on impulsive consumption; the second study explored the moderating effect of self-monitoring and the mediating effect of materialism; the third study explored the moderating effect of product type and the fourth study explored the effectiveness of social comparison contexts on the arousal of envy.
Findings
Study 1 showed that envy could significantly trigger consumers' impulsive consumption. Study 2 indicated that participants experiencing self-monitoring had a higher level of materialism and a stronger propensity to consume impulsively once the emotion of envy emerged. Study 3 suggested that when participants were more envious, their levels of materialism increased with more impulsivity to buy material products. Study 4 revealed that upward comparisons led to a higher level of envy and re-validated the mediating role of materialism between envy and impulsive consumption.
Research limitations/implications
This study provides evidence for the association between envy and consumer behaviour and clarifies the underlying mechanisms of the relationship between envy and impulsive consumption.
Practical implications
Marketers could take advantage of consumers' envy after social comparisons without damaging brand image.
Originality/value
First, this study extended the effects of envy on consumer decisions, suggesting that envy stimulates impulsive consumption by increasing consumers' materialism. Second, this study revealed the boundary condition of product type, namely, material and experiential.
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IpKin Anthony Wong, Mengwei Vivienne Lu, Shuyi Lin and Zhiwei (CJ) Lin
This research paper aims to explore Airbnb’s online experience initiative, which has sparked a new wave of virtual tourism to improvise a large assortment of experiential…
Abstract
Purpose
This research paper aims to explore Airbnb’s online experience initiative, which has sparked a new wave of virtual tourism to improvise a large assortment of experiential activities through cyberspace. It works to answer questions pertinent to the type of virtual experiences tourists seek and how these experiences could fulfill tourist needs, thereby rendering favorable socio-mental outcomes through experiences encountered.
Design/methodology/approach
Drawing on travel experience and transformative tourism theoretical tenets, this qualitative inquiry used data collected from social media posts from virtual tourists.
Findings
Results reveal four major themes of online experiences – hedonism, attention restoration, social relatedness and self-exaltation – that encompass 12 experiential categories. They further underscore four types of transformative mechanisms pinpointing hedonic well-being, environmental-mastery well-being, social well-being and eudaimonic well-being.
Research limitations/implications
Research findings demonstrate how Airbnb exercised marketing agility during severe environmental plight; while expediting strategic initiatives that offer tourists and residents alike a means to reengage in leisure and travel activities at home. They also salvage the peer-to-peer community by turning accommodation hosts into online experience ambassadors.
Originality/value
The contribution of this inquiry lies in assessing virtual experiences and reconnecting how different cyber experiences can meet an array of tourist needs. This study further highlights the transformative virtual experience paradigm to lay the necessary theoretical foundation for future research on virtual transformative tourism. This research goes beyond the common understanding of transformative tourism that relies merely on corporeal encounters. From a practical point of view, this study brings light to a novel concept – sharing experience economy – that incorporates the nuances between sharing economy and experience economy.
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Lan Wang, Hua Song, Yudong Yang and Mengwei Han
Previous literature reviews mainly focus on green supply chain, however, there is surprisingly little effort made in the systematic literature review to focus on a specific…
Abstract
Purpose
Previous literature reviews mainly focus on green supply chain, however, there is surprisingly little effort made in the systematic literature review to focus on a specific function of green supply chain, i.e. green procurement (GP). Regarding research methodology, most reviews are qualitative and inductive generalizations. Quantitative methods such as bibliometrics have started to be applied in recent years. This paper responds to this trend by counting the largest amount of literature with 238 articles in the last 24 years from 2000 to 2023 to visually analyze different theoretical perspectives and research topics into a comprehensive framework and identify future research directions and opportunities in the GP field.
Design/methodology/approach
Based on CiteSpace and in-depth content analysis, this paper attempts to visually analyze 238 valid papers to identify key literature and analyze the evolution of research hot spots and frontier development trends.
Findings
Combined with the visualization results and the content analysis of key references, we identify key literature and examine the evolution of research hotspots and frontier development trends. The bibliometric analysis mainly includes knowledge mapping to identify key themes, co-occurrence and clustering analysis of keywords, cooperation networks in researchers' countries. An overall GP research model is presented and our research suggests future avenues for GP research, such as low carbon, digitalization, servitization and ecosystem perspectives.
Originality/value
Firstly, in terms of time and volume of literature, we have counted the most comprehensive and up-to-date literature in the field of GP research, which is conducive to further expanding and enriching GP research. Secondly, this study clearly describes the theoretical evolution of GP research from bilateral and multilateral to ecosystem perspectives, and constructs a new and comprehensive research framework of “driver-practice-outcome”. Thirdly, based on the bibliometric analysis results, our research suggests future avenues for GP research, such as low-carbon, digitalization, servitization, and ecosystem perspectives, which can contribute to expanding our understanding of GP development.
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Mianzhi Yang, Qing Hui, Qingru Yang, Mengwei Fan and Xin Li
China has recently introduced a new audit law that aims to increase the scope of audit supervision and raise the standards for preventing risks in auditing national public…
Abstract
Purpose
China has recently introduced a new audit law that aims to increase the scope of audit supervision and raise the standards for preventing risks in auditing national public projects. This paper presents a systematic research study on the causes of audit risks in national public projects and discusses the process by which these causes contribute to the emergence of such risks. Furthermore, the paper investigates the core risk sources in various types of national construction project audit. This paper aims to provide theoretical support for auditors of national construction projects in risk avoidance when conducting audits.
Design/methodology/approach
In this study, the authors carefully selected five national public audit projects from China and performed a comprehensive analysis of 85 relevant audit documentation. The textual analysis was conducted using Nvivo12 software, and the grounded theory approach was adopted for generalization purposes.
Findings
Based on the research results, the findings suggest that there are five key causes contributing to the audit risk of national construction projects: professional competence, risk awareness, management capacity, level of attention and deliberate fraud. The most critical factor identified is management capability, with 59.93% of the data supporting this view. This conclusion was based on an analysis of state-owned enterprises, administrative organs and public institutions. Building upon this, a framework titled “the mechanism of audit risk factors with management capability as the core” was constructed.
Originality/value
This paper employs qualitative analysis methods to examine national construction projects in China, contributing new literature to the theoretical study of audit risk management. The article also provides practical recommendations for auditors on how to mitigate audit risks and improve the quality of audit services in national project governance.
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