Sara Joana Gadotti dos Anjos, Jéssica Vieira de Souza Meira, Melise de Lima Pereira and Pablo Flôres Limberger
Some recent research studies in tourism have focused on the quality of the destination. The purpose of this paper is to identify and test the quality attributes of the destination…
Abstract
Purpose
Some recent research studies in tourism have focused on the quality of the destination. The purpose of this paper is to identify and test the quality attributes of the destination of Jericoacoara, Brazil, in order to contribute to theoretical and empirical knowledge of the subject.
Design/methodology/approach
This study is exploratory and descriptive in nature, with a quantitative approach, and uses questionnaires administered to 391 tourists in Jericoacoara. Data were analyzed through exploratory factor analysis and confirmatory factor analysis.
Findings
Results showed that the most important factor in assessing the quality of the destination is service, followed by the factors accommodation, management, destination, and, lastly, attractions.
Originality/value
This study is a theoretical and empirical contribution to the debate on destiny quality and a management tool for strategic planning.
Details
Keywords
Fabrícia Durieux Zucco, Clóvis Reis, Sara Joana Gadotti dos Anjos, Samara Jane Effting and Melise de Lima Pereira
The purpose of this paper is to analyze the attributes of Blumenau city brand, from the residents’ perspective and its relation to their intention to remain living there.
Abstract
Purpose
The purpose of this paper is to analyze the attributes of Blumenau city brand, from the residents’ perspective and its relation to their intention to remain living there.
Design/methodology/approach
This is a quantitative study using survey data collected from a sample of 417 subjects, stratified by neighborhood, income class, gender and age. The theoretical and methodological framework is the scale developed by Merrilees et al. (2009) and the FOCUS (2014) report about the self-image of the residents of Blumenau.
Findings
There is a positive relationship between the assessment of the attributes of the municipality and the residents’ attitude toward Blumenau brand. The study also verified a positive relationship between Blumenau brand assessment and the residents’ intention regarding their own future. In fact, the relative satisfaction of the respondents with the attributes of the city, as well as the positive socio-economic indicators, influenced the intention to stay in the municipality.
Originality/value
This work presents a methodological combination of the evaluation of city branding and the intention to remain living in a certain place. The study adds important information on the role of the residents on the process of city brand building, showing that besides the transient assessment, the intentions to remain in a place should be considered, given that such intent is linked to the image that residents have of the city.
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Francisco Antonio dos Anjos, Melise de Lima Pereira and Florença Fiedler Pichler Von Tennenberg
In order to offer a theoretical and empirical contribution to the theme, the purpose of this paper is to assess the tourist image of the destination Balneário Camboriú, Santa…
Abstract
Purpose
In order to offer a theoretical and empirical contribution to the theme, the purpose of this paper is to assess the tourist image of the destination Balneário Camboriú, Santa Catarina, Brazil, from the tourists’ perspective. The authors specify the latent dimensions involved in the formation of the cognitive, affective, and conative image of coastal tourism destination, through which the authors can analyze and measure the construct.
Design/methodology/approach
The research is exploratory, descriptive, and predominantly quantitative. It uses non-probability convenience sampling, consisting of a sample of 425 tourists. Data collection were conducted in the studied destination during the summer season – 2015/2016.
Findings
Through exploratory and confirmatory factor analysis, the authors identified and tested the factors that comprise the image. Structural equation model evaluated the relationship that theoretically exists between the components of the image and the weight of the various components (cognitive, affective, and conative) on the overall image of the destination.
Originality/value
This research contributes theoretically and empirically to the discussions on the components of the destination image, in as much as it analyzes and interprets the cognitive, affective, and conative components of the image of the tourism destination Balneário Camboriú, Santa Catarina, Brazil.
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Sabrina da Rosa, Francisco Antonio dos Anjos, Melise de Lima Pereira and Marcos Arnhold Junior
The purpose of this paper is to measure the image of surf tourism destination, Praia do Rosa, Santa Catarina, Brazil, in order to examine the complex relationship between…
Abstract
Purpose
The purpose of this paper is to measure the image of surf tourism destination, Praia do Rosa, Santa Catarina, Brazil, in order to examine the complex relationship between destination image components and surfers’ behavior in relation to surfing itself and to the trips made to take part in surfing activities, in a surf spot.
Design/methodology/approach
From the tourist population in Praia do Rosa surf spot, in Brazil, a sample of 200 surfers was taken. Data analysis included the following multivariate techniques: exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling as a procedure for the development and reliability of the measurement models of destination image of surf tourism in Brazil. Data analysis was performed using PASW-SPSS 24 and Mplus 7.
Findings
Through EFA and CFA, it was possible to identify the attributes that make up the image of a surf destination and their relationship with the behavior profile of surfers. The results highlight the role of the different factors that make up the overall image of the destination, through the analysis of cognitive, affective and conative components.
Research limitations/implications
The results confirm and provide theoretical and empirical support for the research, showing that the set of observable variables and the specified latent dimensions are reliable. However, it is necessary to expand the sample studied so that the measurement model has better fit indices and show convergent and discriminant validity.
Practical implications
This study is relevant as it provides information that can be used by destination managers, especially regarding surf tourism. In the face of strong growth, the sector could benefit from the identification of destination image attributes which can be used in marketing campaigns put forward by both the public and private sector.
Social implications
The results of the current study provide both public and private tourism managers with insights into surf tourism demand useful in developing effective marketing and positioning strategies.
Originality/value
This study explored and tested the image perception in a surf destination. The results contribute theoretically and empirically to discussions about the components of destination image. Also, the findings add to the understanding of surfing behavior, one of the most popular sports in the world, with surfers willing to travel long distances in search of ideal surf conditions.
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Maurício Ragagnin Pimentel and Melise de Lima Pereira
This study aims to: (1) describe the spatial distribution of tourism in Brazil; (2) assess Brazilian tourism growth and its location between 2007 and 2016; (3) discuss the…
Abstract
Purpose
This study aims to: (1) describe the spatial distribution of tourism in Brazil; (2) assess Brazilian tourism growth and its location between 2007 and 2016; (3) discuss the implications of the findings to the understanding of tourism in Brazil and (4) debate about the methodological specifics of this work.
Design/methodology/approach
Thematic cartography is used to explore and analyze tourism spatial distribution in Brazil. The proxy used was the number of jobs in the lodging industry in the years of 2007 and 2016, available at the Ministry of Labor RAIS data set. Descriptive statistics, Spearman's rank correlation and Ward's method for cluster analysis were applied in the construction procedures of this three-step process method.
Findings
The uneven distribution of tourism across the country and its concentration in specific areas of the Brazilian territory are presented in three thematic maps. Between 2007 and 2016 most of the growth in accommodation jobs has been in already established tourist destinations. There is a softening of accommodation Jobs concentration in large metropolises, and a trend that this growth takes place in more tourism specialized cities. Nevertheless, it is in small cities where tourism plays a significant role in changing local economies.
Originality/value
It presents and discusses Brazilian tourism spatial distribution. It assesses the whole national territory, with data broken at the country's smallest administrative level. It uses a data set that is still original in tourism literature. It considers previous research on spatial distribution and proposes a new method.