Yong-Quan Li, Jia-Cheng Ji, Wen-Qi Ruan, Mei-Yu Wang and Shu-Ning Zhang
This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention.
Abstract
Purpose
This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention.
Design/methodology/approach
Two scenario-based experiments were designed and conducted through Credamo. The researchers enrolled 187 participants for Study 1 using convenience sampling, measuring the impact of video frame orientation and visual content on travel intention by conducting a two-factor analysis of covariance. Study 2 retested the interaction effect using 237 sample data and conducted bootstrapping to examine the serially mediating effect of imagery fluency and travel inspiration.
Findings
Frame orientation formats and visual content interactively affect the video audience’s travel intention: For site-centric tourism short videos, the horizontal frame orientation format can help inspire audiences’ travel intention; However, for activity-centric tourism short videos, the vertical frame orientation format is more suitable. Imagery fluency and travel inspiration have serially mediated effects in the above interactions.
Practical implications
Destination marketers can use a combination of vertical format and activity-centric content (or horizontal format and site-centric content) to ensure the marketing effectiveness of short videos.
Originality/value
This study explores how frame orientation and visual content interact to influence video audiences’ travel intention. The findings challenge the traditional understanding of frame orientation selection in short videos, provide a meaningful extension of construal-level theory and contribute to the research on visual effects in short tourism videos.
目的
本文旨在研究旅游短视频的画面方向格式和视觉内容如何交互影响游客的出游意愿。
设计/方法/途径
本研究利用见数平台开展了两个情景实验。实验1招募了187名被试者, 利用双因素方差分析测量了视频画面方向和视觉内容对出游意愿的交互效应。实验2利用237个样本数复测了交互效应, 并验证了图像流畅性和旅游灵感对上述交互效应的链式中介作用。
研究发现
框架方向格式和视觉内容交互影响视频受众的旅游意向:对于以景点为中心的旅游短视频而言, 水平方向的画面形式有助于激发受众的出游意愿; 但对于以活动为中心的旅游短视频而言, 垂直方向的画面形式更为适合。在上述交互作用中, 图像流畅度和旅游灵感具有链式中介效应。
实践意义
目的地营销人员可以将垂直格式和以活动为中心的内容(或水平格式和以景点为中心的内容)结合起来使用, 以确保短视频的营销效果。
原创性/价值
本研究探讨了框架取向和视觉内容如何相互作用并影响视频受众的出游意愿。研究结果挑战了关于短视频中画面方向选择的传统理解, 为旅游短视频构图相关理论提供了有意义的延伸, 并为旅游短视频中视觉效果的研究做出了贡献。
Propósito
Este estudio investiga cómo el formato de orientación del marco y el contenido visual de los vídeos cortos turísticos interactúan para influir en la intención de viaje de los turistas.
Diseño/metodología/enfoque
Se diseñaron y llevaron a cabo dos experimentos basados en escenarios a través de Credamo. Los investigadores reclutaron a 187 participantes para el Estudio 1 mediante un muestreo de conveniencia, y midieron el impacto de la orientación del fotograma de vídeo y el contenido visual en la intención de viajar realizando un análisis de covarianza de dos factores. El Estudio 2 volvió a probar el efecto de interacción utilizando 237 datos de muestra y realizó bootstrapping para examinar el efecto de mediación en serie de la fluidez de las imágenes y la inspiración para viajar.
Conclusiones
Los formatos de orientación de los fotogramas y el contenido visual influyen de forma interactiva en la intención de viajar del público del vídeo: Para los vídeos turísticos de corta duración centrados en un lugar, el formato de orientación horizontal puede ayudar a inspirar la intención de viajar del público; sin embargo, para los vídeos turísticos de corta duración centrados en una actividad, el formato de orientación vertical es más adecuado. La fluidez de las imágenes y la inspiración para viajar tienen efectos mediados en serie en las interacciones mencionadas.
Implicaciones practices
Los responsables de marketing de destinos pueden utilizar una combinación de formato vertical y contenido centrado en la actividad (o formato horizontal y contenido centrado en el sitio) para garantizar la eficacia de marketing de los vídeos cortos.
Originalidad/valor
Este estudio explora cómo la orientación del encuadre y el contenido visual interactúan para influir en la intención de viaje de los espectadores de vídeos. Los resultados cuestionan la interpretación tradicional de la selección de la orientación del encuadre en los vídeos cortos, proporcionan una ampliación significativa de la teoría del nivel de construcción y contribuyen a la investigación sobre los efectos visuales en los vídeos turísticos cortos.
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Mei Yu, Dongmei Cao and Juh Yan Tan
Despite extensive study into various aspects of corporate social responsibility (CSR), the effect on consumer behaviour is less explored. A growing amount of research is concerned…
Abstract
Purpose
Despite extensive study into various aspects of corporate social responsibility (CSR), the effect on consumer behaviour is less explored. A growing amount of research is concerned with the phenomenon that CSR has a minor effect on actual purchases although CSR practices enhance consumers’ purchase intentions. This is documented as the CSR-consumption paradox and is yet to be resolved. The purpose of this paper is to further understand this paradox.
Design/methodology/approach
Questionnaires were administered face-to-face to consumers in Birmingham. These questionnaires concern consumer behaviour in relation to CSR practices of 21 popular apparel companies in the UK.
Findings
Results suggest that consumers’ pro-social priority is significantly related to pro-social consumption and that consumers’ awareness of CSR practices is insignificantly associated with their purchase behaviour. The pro-social consumption does not differ significantly among different demographic groups.
Research limitations/implications
To explore the external motivational factors in consumers’ decision making will be a potential research direction in future.
Practical implications
The empirical results provide implications for UK apparel marketers and policy makers to engage and motivate socially responsible consumers so as to reap strategic rewards for their CSR efforts.
Originality/value
This paper contributes to the knowledge of socially responsible consumption and how it is affected by CSR.
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Mei-Yu Wang, Yong-Quan Li, Wen-Qi Ruan and Shu-Ning Zhang
This study aims to analyze how bed and breakfast (B&B) experience influences customer value cocreation (CVCC) through emotional psychological factors under the social servicescape…
Abstract
Purpose
This study aims to analyze how bed and breakfast (B&B) experience influences customer value cocreation (CVCC) through emotional psychological factors under the social servicescape (SSC).
Design/methodology/approach
A moderated chain mediation model was constructed based on the SSC framework. This study collected 722 valid questionnaires through convenience sampling in Xiamen, China, and tourists with B&B experiences were taken as samples. A structural equation model analysis was used to test relevant hypotheses.
Findings
Results reveal that B&B experience is the core factor to stimulate CVCC. In this process, the individual emotional psychological factors [pleasant arousal (PAL) and place attachment (PAT)] play the critical chain mediating role. In addition, localness positively moderates the reinforcing effect of B&B experience on PAL and strengthens the positive effect of PAL on PAT.
Practical implications
The findings can provide useful CVCC strategies for B&B operators. They can achieve CVCC by enhancing customer experiences, strengthening emotional interactions and building local culture, thereby improving the competitiveness of B&Bs.
Originality/value
Current research lacks an in-depth analysis on the internal relationship and logic between B&B experience and CVCC, especially from emotional psychological perspectives. To the best of the authors’ knowledge, this study is one of the first studies to reveal the mechanism of the CVCC process of B&Bs under the SSC from an emotional psychological perspective. It provides a new theoretical model for research on the CVCC of experience-dominant logic.
目的
本研究旨在分析社会服务场景下, 民宿体验如何通过情感心理影响顾客的价值共创。
设计/方法/途径
基于社会服务场景框架, 本研究构建了一个有调节的链式中介模型。研究者针对具有民宿住宿体验的游客进行调查, 在中国厦门采用便利抽样技术收集了722份有效问卷, 并采用结构方程模型检验提出的相关假设。
研究发现
在社会服务场景下, 民宿体验是激发顾客价值共创的核心因素。在此过程中, 个体情感心理因素(愉悦唤醒和地方依恋)发挥了重要的中介作用, 有效衔接了民宿体验到顾客价值共创的实现过程。此外, 地方性是独特的地方文化体验因子, 正向调节了民宿体验对愉悦唤醒的强化作用, 也增强了愉悦唤醒对地方依恋的积极作用。
实践意义
研究结论为民宿管理者如何提升顾客价值共创贡献了经营策略。民宿管理者可以通过提升顾客体验、加强情感互动和打造地方文化来实现价值共创, 进而提升民宿竞争力。
原创性/价值
当前关于民宿体验与顾客价值共创之间的内在关系及逻辑缺乏深入分析, 仍缺乏情感心理视角的探索。本研究首次从情感心理视角揭示了社会服务场景下民宿顾客价值共创的过程机理, 为以顾客体验为主导逻辑的价值共创研究提供了新的理论模型。
Objetivo
Este estudio pretende analizar cómo la experiencia en un B&B influye en la cocreación de valor para el cliente (CVCC) a través de factores psicológicos emocionales en el marco social del servicescape.
Diseño/metodología/enfoque
Se construyó un modelo de mediación en cadena moderado basado en el marco social del servicescape. En este estudio se recogieron 722 cuestionarios válidos mediante un muestreo de conveniencia en Xiamen, China, y se tomaron como muestra turistas con experiencias en establecimientos Bed and Breakfast (B&B). Se utilizó un análisis de modelo de ecuaciones estructurales (SEM) para poner a prueba las hipótesis pertinentes.
Conclusiones
Los resultados revelan que la experiencia en el B&B es el factor central para estimular la CVCC. En este proceso, los factores psicológicos emocionales individuales (excitación placentera y apego al lugar) desempeñan un papel mediador en cadena. Además, el carácter local modera positivamente el efecto de refuerzo de la experiencia de B&B sobre la excitación placentera y refuerza el efecto positivo de la excitación placentera sobre el apego al lugar.
Implicaciones prácticas
Los resultados pueden proporcionar estrategias de CVCC útiles para los operadores de B&B. Pueden lograr la CVCC mejorando las experiencias de los clientes, reforzando las interacciones emocionales y construyendo la cultura local, mejorando así la competitividad de los B&B.
Originalidad/valor
La investigación actual carece de un análisis en profundidad sobre la relación interna y la lógica entre la experiencia de los B&B y la CVCC, especialmente desde las perspectivas psicológicas emocionales. Este estudio es uno de los primeros que revela el mecanismo del proceso de CVCC de los B&B bajo el modelo social del servicescape desde una perspectiva psicológica emocional. Proporciona un nuevo modelo teórico para la investigación sobre la CVCC en la lógica dominante de la experiencia.
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This paper describes the characteristics of the document supply industry and its products, and the factors underlying supply and demand. In order to cope with possible supply and…
Abstract
This paper describes the characteristics of the document supply industry and its products, and the factors underlying supply and demand. In order to cope with possible supply and demand shifts, appropriate adjustments that profit‐seeking suppliers and non‐profit‐seeking suppliers may adopt are also discussed.
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Larry Amartei Amartey, Mei Yu and Osita Chukwu-lobelu
This study aims to examine the mechanisms that were being used to enhance board accountability of Ghanaian listed banks, and how board accountability can be improved.
Abstract
Purpose
This study aims to examine the mechanisms that were being used to enhance board accountability of Ghanaian listed banks, and how board accountability can be improved.
Design/methodology/approach
The 2011 and 2016 annual reports of listed banks on the Ghana Stock Exchange were examined, and a survey questionnaire was sent to board members of nine banks.
Findings
The results show that the directors of Ghanaian listed banks prioritise a shareholder approach to accountability, with a shift towards stakeholders. Audit committees, external audits and internal audits were the main mechanisms used by these banks to enhance board accountability. Some of these mechanisms were not used effectively by a number of these banks.
Practical implications
Board accountability can be improved by appointing very competent people to the board, the national adoption of a mandatory code of corporate governance, regular rotation of external auditors and requiring non-executive directors to stand for re-election more frequently. Our research identifies weaknesses of accountability mechanisms and offers timely recommendations for banks and regulators to build stronger corporate governance systems.
Originality/value
This study obtained valuable opinions of the boards of directors, provides insights on boards of Ghanaian listed banks and contributes to the literature of corporate governance and accountability in Africa.
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The development of incoming international document delivery services (incoming IDDS) in Taiwan is described, including the coverage and performance of the current players…
Abstract
The development of incoming international document delivery services (incoming IDDS) in Taiwan is described, including the coverage and performance of the current players, libraries and information brokers, and the potential users’ awareness and expectations. Evidently there is space for libraries and brokers to grow, since the level of potential users’ awareness is low, and the current incoming IDDS cannot totally meet potential users’ requirements of speeds and fees. The players most likely to be successful in expanding the market will be those with efficient services to meet current and potential users’ expectations and marketing strategies designed to attract new users
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Mohammad Yaghoub Abdollahzadeh Jamalabadi
This paper aims to investigate the use of a piezo fan in an enclosure on wall heat transfer and thermal boundary layer profile in constant wall temperature situation.
Abstract
Purpose
This paper aims to investigate the use of a piezo fan in an enclosure on wall heat transfer and thermal boundary layer profile in constant wall temperature situation.
Design/methodology/approach
The governing partial differential equations of mass, momentum and energy in addition to boundary conditions are solved by lattice Boltzmann method. The problem is solved numerically using D2Q9 population's model and Bhatnagar–Gross–Krook collision model with a code written in MATLAB.
Findings
The effects of Prandtl number (Pr) and the frequency of piezo fan vibrations are critically investigated on the hydrothermal characteristics of the square cavity. The mesh independency study and the validation of the proposed model are accomplished with numerical results of Ghia et al. (1982) and analytical solution of pure conduction very good agreement is found between present results and benchmark findings. Generally, with increasing beam frequency, the heat removal from heat source increased. It is found that, for all Prandtl numbers, wall Nusselt number will increase with the increase of the beam frequency. This enhancement is more intense in higher Prandtl number.
Originality/value
Based on these results, the use of piezo fan in an enclosure can be classified as standalone as well as heat sink integrated cooling solution.
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Haibo Huang, T.S. Lee and C. Shu
The aim of the present study is to evaluate the accuracy and efficiency of Lattice‐BGK (LBGK) method application in simulation of the 3D flow through complex geometry. On the…
Abstract
Purpose
The aim of the present study is to evaluate the accuracy and efficiency of Lattice‐BGK (LBGK) method application in simulation of the 3D flow through complex geometry. On the other hand, the steady flows through vascular tube with Reynolds number 10‐150 and different constriction spacing ratios are simulated.
Design/methodology/approach
The numerical method is based on the LGBK method with an incompressible D3Q19 model. To treat the curved boundary, the “bounce back” scheme combined with spatial interpolation of second order is applied.
Findings
The highly axisymmetric property in the direct 3D tube flow simulation is observed. Solutions obtained from LBGK method are quite consistent with that of finite volume method (FVM). The overall order of accuracy of these LBGK solutions is about 1.89. The LBGK incompressible D3Q19 model with the curved boundary treatment can handle the problems of 3D steady flow through complex geometry.
Research limitations/implications
Investigating the flow in constricted vascular tubes with different stenose shape and higher Reynolds number is left for future work.
Practical implications
Lattice BGK method is the very useful tool to investigate the steady vascular flow.
Originality/value
Applying LBGK method with incompressible D3Q19 model to simulate the steady flow through complex geometry. The accuracy and efficiency of the present LBGK solver are examined.
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Abstract
Purpose
The main objective of this work is to develop a boundary treatment in lattice Boltzmann method (LBM) for curved and moving boundaries and using this treatment to study numerically the flow around a rotating isothermal circular cylinder with/without heat transfer.
Design/methodology/approach
A multi‐distribution function thermal LBM model is used to simulate the flow and heat transfer around a rotating circular cylinder. To deal with the calculations on the surface of cylinder, a novel boundary treatment is developed.
Findings
The results of simulation for flow and heat transfer around a rotating cylinder including the evolution with time of velocity field, and the lift and drag coefficients are compared with those of previous theoretical, experimental and numerical studies. Excellent agreements show that present LBM including boundary treatment can achieve accurate results of flow and heat transfer. In addition, the effects of the peripheral‐to‐translating‐speed ratio, Reynolds number and Prandtl number on evolution of velocity and temperature fields around the cylinder are tested.
Practical implications
There is a large class of industrial processes which involve the motion of fluid passing rotating isothermal circular cylinders with/without heat transfer. Operations ranging from paper and textile making machines to glass and plastics processes are a few examples.
Originality/value
A strategy for LBM to treat curved and moving boundary with the second‐order accuracy for both velocity and temperature fields is presented. This kind of boundary treatment is very easy to implement and costs less in computational time.
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Yao-Chun Tsao and Wen-Kuei Chen
The ‘managed stock’ market in Taiwan is neglected by the authorities and general investors. In this paper, we explore the link between financial trait and stock price changes in…
Abstract
The ‘managed stock’ market in Taiwan is neglected by the authorities and general investors. In this paper, we explore the link between financial trait and stock price changes in this special market.
Overall, we analyze and discuss managerial implications for institutional investors, general investors and the authorities as well.