Hung‐Yi Lu, Hsin‐Ya Hou, Tzong‐Horng Dzwo, Yi‐Chen Wu, James E. Andrews, Shao‐Ting Weng, Mei‐Chun Lin and Jun‐Ying Lu
The melamine milk scandal caused a crisis of confidence in food containing dairy products. The purpose of this paper is to explore the determinants of precautionary behaviour to…
Abstract
Purpose
The melamine milk scandal caused a crisis of confidence in food containing dairy products. The purpose of this paper is to explore the determinants of precautionary behaviour to avoid food containing dairy products among Taiwanese college students.
Design/methodology/approach
Of the total respondents selected using a multistage cluster sampling plan, 1,213 respondents completed the questionnaire.
Findings
The survey results showed that subjective norms, attitude, perceived behavioural control, attention to news, and perceived credibility of information are significantly associated with the intention to take precautionary behaviour.
Originality/value
The paper developed a modified theory of planned behaviour (TPB) that focused on attention and perceived credibility of milk scandal‐related information as additional determinants of precautionary behaviour to avoid food containing dairy products. The inclusion of attention and perceived credibility of information constructs enabled a better model fit than that of the TPB model.
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Yung-Shen Yen, Mei-Chun Chen and Chun-Hsiung Su
This study aims to explore the impact of social capital on job performance when workers interact with coworkers through social media in organizations.
Abstract
Purpose
This study aims to explore the impact of social capital on job performance when workers interact with coworkers through social media in organizations.
Design/methodology/approach
Structural equation modeling was conducted, and a sample of 230 workers in Taiwan was investigated.
Findings
This study found that bonding social capital has a greater impact on job performance than bridging social capital for interactions among coworkers through social media in organizations. Moreover, bridging social capital affects job performance more strongly for male workers than for female workers, but bonding social capital affects job performance more strongly for female workers than for male workers.
Research limitations/implications
This study extended social capital theory by adding the mediating effects of job satisfaction and relational satisfaction and the moderating effect of gender into the model.
Practical implications
This study suggests that company managers need to train workers how to use social media to appropriate their affordances and consider the work team relationship to position adequate strategies for male and female workers.
Originality/value
This study advances the previous knowledge of social capital theory for workers interacting with coworkers through social media in organizations.