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Neuromarketing, which is an interdisciplinary area, concentrates on evaluating consumers’ cognitive and emotional reactions to different marketing stimuli. In spite of advantages, neuromarketing still requires development and lacks a strong theoretical framework. Techniques that are used in neuromarketing studies have different superiorities and limitations, and thus, there is a need for the evaluation of the relevance of these techniques. The purpose of this study is to introduce a novel integrated approach for the neuromarketing research area.

The proposed approach combines 2-tuple linguistic representation model and data envelopment analysis to obtain the most efficient neuromarketing technique. It is apt to handle information provided by using both linguistic and numerical scales with multiple information sources. Furthermore, it allows managers to deal with heterogeneous information, without loss of information.

The proposed approach indicates that functional magnetic resonance imaging (fMRI) is the best performing neuromarketing technology. Recently, fMRI has been widely used in neuromarketing research. In spite of its high cost, its main superiorities are improved spatial and temporal resolutions. On the other hand, transcranial magnetic stimulation (TMS) and positron emission tomography (PET) are ranked at the bottom because of their poor resolutions and lower willingness of participants.

This paper proposes a common weight data envelopment analysis (DEA)-based decision model to cope with heterogeneous information collected by the experts to determine the best performing neuromarketing technology. The decision procedure enables the decision-makers to handle the problems of loss of information and multi-granularity by using the fusion of 2-tuple linguistic representation model and fuzzy information. Moreover, a DEA-based common weight model does not require subjective experts’ opinions to weight the evaluation criteria.

Today’s one of the most important difficulties is tackling climate change and its effects on the environment. The Paris Agreement states that nations must balance the amount of greenhouse gases they emit and absorb until 2050 to contribute to the mitigation of greenhouse gases and to support sustainable development. According to the agreement, each country must determine, plan and regularly report on its contributions. Thus, it is important for the countries to predict and analyze their net zero performances in 2050. Therefore, the aim of this study is to evaluate European Continent Countries' net zero performances at the targeted year.

The European Continent Countries that ratified the Paris Agreement are specified as decision making units (DMUs). Input and output indicators are specified as primary energy consumption, freshwater withdrawals, gross domestic product (GDP), carbon-dioxide (CO₂) and nitrous-oxide (N₂O) emissions. Data from 1980 to 2019 are obtained and forecasted using autoregressive integrated moving average (ARIMA) until 2050. Then, the countries are clustered based on the forecasts of primary energy consumption and freshwater withdrawals using k-means algorithm. As desirable and undesirable outputs arise simultaneously, the performances are computed using Pure Environmental Index (PEI) and Mixed Environmental Index (MEI) data envelopment analysis (DEA) models.

It is expected that by 2050, CO₂ emissions of seven countries remain constant, N₂O emissions of seven countries remain stable and five countries’ both CO₂ and N₂O emissions remain constant. While it can be seen as success that many countries are expected to at least stabilize one emission, the likelihood of achieving net zero targets diminishes unless countries undertake significant reductions in emissions. According to the results, in Cluster 1, Turkey ranks last, while France, Germany, Italy and Spain are efficient countries. In Cluster 2, the United Kingdom ranks at last, while Greece, Luxembourg, Malta and Sweden are efficient countries.

In the literature, generally, CO₂ emission is considered as greenhouse gas. Moreover, none of the studies measured the net-zero performance of the countries in 2050 employing analytical techniques. This study objects to investigate how well European Continent Countries can comply with the necessities of the Agreement. Besides CO₂ emission, N₂O emission is also considered and the data of European Continent Countries in 2050 are estimated using ARIMA. Then, countries are clustered using k-means algorithm. DEA models are employed to measure the performances of the countries. Finally, forecasts and models validations are performed and comprehensive analysis of the results is conducted.

In a rapidly changing environment, many health-care systems are forced to survive with rising costs and the need for proper resources utilization. To address the requirements for effective strategic planning, business process reengineering (BPR) is inevitable for health-care systems. This study aims to focus on the reengineering of central sterilization unit’s business processes to obtain performance improvement and efficiency. With the obtained new process design, it is expected to get standardization in all level of the central sterilization unit.

This paper presents a BPR method for modeling the system in health-care sector to improve the productivity of the sterilization process of surgical equipment. The case study is conducted in a large hospital in Istanbul, Turkey. First, “as-is” process is modeled and the problems are determined. Then, solution methods are developed and the target system (to-be process) is redesigned and the workflows of each phase are remodeled by using ARIS tool. Enterprise resource planning (ERP)-driven BPR is used to reengineer the current processes and the future processes are operated through the modeled ERP system. Finally, by using a statistical analysis, performance of the new process is compared with the existing process using the first data obtained from the case hospital.

In many sterilization services, the control procedures are rarely used. Thus, an ERP solution is developed to automate sterilization tasks and track down the information flow. With the ERP solution, it is possible to track in which dates, where and by whom the items are processed. On the other hand, in the sterilization process, the sets are used efficiently according to the last sterile dates of the items. Also, with the ERP system, it is possible to reduce unnecessary paper usage and this gives the hospitals the opportunity to be more ecological and sustainable. As a result, a centralized sterilization process with an IT support provides efficiency, economy and patient safety.

This study seeks for the potential benefits of an ERP implementation in health-care sector. As a result of this project, improvements in productivity, cost and quality are expected in sterilization processes because the new process design will bring automation, human-related error reduction and equipment tracking system. For this purpose, a business process management software is developed and implemented to the central sterilization unit so that the information flows more safely and the managers can track the results quickly by charts and reports.

Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and doctoral studies, articles, and books about forensic accounting and fraud audit published between the years 2008 and 2018 in Turkey. For this purpose, a total of 96 studies have been examined and 35 of these are master’s theses, 10 of them are PhD theses, 45 of them are articles, and six of them are books. These studies were presented in tables as classified. The studies examined in our research are summarized as year they were published, the author, and the scope of the topic and in terms of results. The conclusions of this study can be summarized as follows: (a) the majority of thesis published about forensic accounting and fraud audit are in 2011 and following years. In addition, most of the theses are focused on forensic accounting review rather than fraud audit. (b) Results in the articles reviewed are in the same direction with theses. (c) There are very few books about fraud audit and forensic accounting. One of them is related to fraud audit, while the rest of them are related to forensic accounting and forensic accounting profession. We suggest extending the scope of the study and making to other countries.

The effects of gendered views on employee voice are of great importance for knowledge sharing within public universities. Yet, they are still neglected by current human resource management and entrepreneurship literature. While strengthening themselves by reinforcing the strengths and opportunities, public universities can generate entrepreneurial opportunities through various knowledge-sharing mechanisms, including social networks and employee voice. This became a crucial lever for public universities to leverage competitive advantages and to support entrepreneurial activities through network knowledge-based sharing. For this purpose, this study aims to examine the various aspects of entrepreneurship via the voice of employees, emphasizing the moderating effect of gender and the mediating role of social networks on the link between employee voice and the entrepreneurial atmosphere of universities.

The authors collected survey data from a cross-sectional sample of 335 employees engaged in entrepreneurship activities within public universities in an emerging economy context and analyzed the data using partial least squares structural equation modeling (PLS-SEM) with the Smart-PLS software.

The PLS-SEM analysis found that different dimensions of the university entrepreneurial climate (communication, knowledge sharing and innovative climate) positively impact members’ voices within public universities. This effect is amplified by social networks, which are crucial for spreading knowledge among faculty, thereby fostering a more open and collaborative academic environment.

When acting, the university top management team should encourage the generation and dissemination of entrepreneurial ideas to nurture a dynamic entrepreneurial atmosphere and social involvement, ultimately supporting sustainable competitive advantages through a culture of strategic knowledge sharing. The results have practical implications for university managers, entrepreneurship education actors, administrators, policymakers and entrepreneurial ecosystem actors, by demonstrating how social networks can amplify the dissemination of ideas and entrepreneurial spirit.

This research explores how entrepreneurship and social networks can help faculty members have a stronger influence in academic settings. It also fills in the gaps in knowledge about how human resource management and entrepreneurship can work together to create a more communicative and innovative academic environment. Additionally, this study brings new ideas to existing literature by looking at how gender differences can affect employee voice, particularly emphasizing the importance of women in leadership roles at universities. This study is also the first to delve into how entrepreneurship and social networks, along with gender perceptions, play a role in shaping the voice of employees in a public university.