Mehree Iqbal, Louis Geneste and Paull Weber
This paper aims to contribute to the field of social entrepreneurship by exploring the interrelationships among the antecedents of social entrepreneurial intention (SEI) through…
Abstract
Purpose
This paper aims to contribute to the field of social entrepreneurship by exploring the interrelationships among the antecedents of social entrepreneurial intention (SEI) through the lens of Mair Noboa model (MNM). In recent years, many researchers have applied the antecedents of MNM to determine SEI. However, interrelationship among these antecedents has not been a focus of enquiry despite the repeated scholarly calls.
Design/methodology/approach
Applying quantitative methodology, the data was collected from a Web-based survey distributed across Bangladesh (N = 412). Data analysis was carried out based on the covariance-based structural equation modelling technique to confirm the hypotheses. The final measurement and structural models met all the requirements for reliability, model fit, convergent validity and discriminant validity. The proposed hypotheses were tested based on direct relationships and mediating effects.
Findings
The findings suggested that interrelationships among these antecedents do increase individuals’ intentions to become social entrepreneurs.
Originality/value
This paper fills an important knowledge gap by exploring the interrelationships among moral obligation, empathy, perceived social support and social entrepreneurial self-efficacy. This paper stressed identifying whether the SEI enhances through the interrelationships among these antecedents or not. The study findings bring new theoretical and practical implications on the role of empathy, moral obligation, perceived social support and social entrepreneurial self-efficacy.
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Mehree Iqbal, Louis Geneste and Paull Weber
This study aims to expand antecedent roles on social entrepreneurial behavioural intention by integrating both the Three Pillars of Institutions and the Mair Noboa model. The…
Abstract
Purpose
This study aims to expand antecedent roles on social entrepreneurial behavioural intention by integrating both the Three Pillars of Institutions and the Mair Noboa model. The literature lacks in investigating both institutional- and individual-level antecedents to determine social entrepreneurial behavioural intention. This proposed integrated model was developed in which the Mair Noboa's model antecedents mediates the positive relationship between the antecedents of Three Pillars of Institutions and social entrepreneurial intention.
Design/methodology/approach
This study uses quantitative research methodologies to answer the research question of the extent that institutional-level antecedents in turn influence individual antecedents and thus determine social entrepreneurial intention. To explore this, a Web-based survey distributed across Bangladesh (n = 412). The confirmation of hypotheses involved using covariance-based structural equation modelling (SEM) for data analysis. The resulting measurement and structural models successfully met all criteria for reliability, model fit, convergent validity and discriminant validity. The hypotheses were subsequently assessed by examining both direct relationships and mediating effects.
Findings
The findings demonstrated a significant relationship between the antecedents of the Three Pillars of Institutions and the Mair Noboa model. The results suggest that the Mair Noboa model antecedents can mediate the relationship between the Three Pillars of Institutions and social entrepreneurial intention.
Originality/value
This paper advances the existing knowledge of social entrepreneurial intention, through the novel lens of combined institutional and individual antecedents. This paper fills an important knowledge gap by exploring both institutional- and individual-level antecedents to determine social entrepreneurial intention. This study findings yield fresh theoretical and practical insights into how institutional and individual antecedents jointly influence social entrepreneurial intention.
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Mehree Iqbal, Nabila Nisha and Mamunur Rashid
The purpose of this paper is to argue that “being Islamic” is already embedded in the decision frame of the Muslim consumers when choosing their Islamic banks, and hence, the bank…
Abstract
Purpose
The purpose of this paper is to argue that “being Islamic” is already embedded in the decision frame of the Muslim consumers when choosing their Islamic banks, and hence, the bank selection criteria of these Muslim consumers will be dominated by non-faith-based factors.
Design/methodology/approach
This study took the context of retail consumers of Islamic banks of Bangladesh—the fourth largest Muslim populated country in the world, having great potential of developing an Islamic ecosystem. The study employed survey method using structured questionnaire on 311 respondents from 35 branches of six Islamic banks in Dhaka—the capital city of Bangladesh. Exploratory factor analysis, followed by multivariate regression analysis, was conducted to identify the determinants of satisfaction among Muslim retail bank customers.
Findings
The study forwards three important findings. First, faith-based bank selection criterion (i.e. Islam) is not a stand-alone factor anymore; rather, the items of this factor are embedded into other non-faith-based factors. Second, among the non-faith-based factors, commitment of the bank, competence and compassion of the bank employees have topped the list of bank selection criteria. Third, competence, commitment and corporate image of the bank had relatively more influence on satisfaction when compared to compassion and convenience.
Practical implications
Since Shari’ah compliance is already embedded in Islamic banking system, Islamic bankers should now focus on strategic targeting of their customers based on non-faith-based operational determinants.
Originality/value
This study presents that non-faith-based selection criteria are more influential in Islamic bank selection decision.
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This study aims to explore the presumed relationship between religion and purchase behavior of consumers in the context of Bangladesh.
Abstract
Purpose
This study aims to explore the presumed relationship between religion and purchase behavior of consumers in the context of Bangladesh.
Methodology/approach
This research is divided into two main parts. In the first one, the authors reviewed some of the most important studies relative to religion and marketing and those specifically relative to Islamic marketing. In the second part, this research shows the findings of a structured questionnaire administered to a sample of Muslim consumers currently residing in the capital city of Bangladesh – Dhaka. The questionnaire also sought to find out the respondents’ attitude towards the modern marketing tactics, in terms of the physical and visual appearance of local products, their perception of religious principles in the purchase decision and their attitude towards imported products of non-Muslim countries.
Findings
Results of this study highlight that religion often represents an essential reference point in influencing the perception and purchase behavior of consumers in the context of Bangladesh. This implies that marketing strategies based on Islamic ethics is going to be quite instrumental in order to reach out to the consumers in Muslim countries. As such, there is largely a strong positive relationship between religion and the purchase behavior of Muslim consumers.
Research limitations/implications
The lack of research on Islamic marketing limits the intensity of arguments in this study. For this reason, the literature review is not completely exhaustive. A small sample size has also been used due to time and resource constraints. Future research can be done on a bigger sample size of Bangladesh or other Islamic countries across the world. Other research avenues may include the study of Islamic marketing mix and exploring the factors that can influence non-Muslim consumers to select products and services based on Islamic ethics.
Practical implications
It is very important for businesses to introduce healthy practices in countries like Bangladesh and this can be rightly achieved through the use of Islamic marketing. Furthermore, the use of Islamic ethics in marketing strategies can eventually influence the religious perception of consumers and make them loyal towards any brands, products, and services in the context of Bangladesh.
Originality/value
The chapter draws attention to Bangladesh as one of the potential markets where the concept of Islamic market mechanism can be established. It also highlights the challenges that global marketers can face with Islamic marketing in Muslim countries like Bangladesh. Besides, it is the only study to date that focuses upon the relationship of religion, marketing, and consumer behavior for consumer products of the manufacturing industry.