Search results

This paper aims to analyse the influence of perceived value (PV), sensation seeking (SS) and low crowding (LC) on the satisfaction and behavioural intention (BI) of Indian pilgrim tourists to Kartarpur Corridor, Pakistan. In addition, it identifies the mediation effect of satisfaction in the structural relationship between PV, SS and LC as exogenous variables and BI as an endogenous variable.

By using convenience sampling, out of 510 questionnaires distributed among the Indian pilgrim tourists returning from Kartarpur Sahib, Pakistan, a total of 404 completely filled surveys were used to evaluate the robustness of the theoretical framework. Data analysis and empirical testing of the suggested model are conducted using descriptive statistics, confirmatory factor analysis and structural equation modelling.

The results reveal that PV, SS and LC positively affect the satisfaction of tourists crossing an international boundary, while satisfaction is the positive and significant antecedent of BI. Moreover, the indirect effects of PV, SS and LC on BI via satisfaction are found to be significant.

The previous literature has not paid much attention to the satisfaction and BI of tourists crossing an international border. The present article contributes to the existing volume of knowledge related to the satisfaction and BI of cross-border tourists. The study results may be useful for tourism marketers to better understand the factors that affect the satisfaction and BI of cross-border tourists.

(PV)、寻求感觉 (SS) 和低拥挤度 (LC) 对前往巴基斯坦 Kartarpur 走廊的印度朝圣游客的满意度和行为意向 (BI) 的影响。此外, 它确定了满意度在 PV、SS 和 LC 之间的结构关系中的中介作用作为外生变量, BI 作为内生变量。

通过便利抽样, 在从巴基斯坦 Kartarpur Sahib 返回的印度朝圣游客中分发的 510 份问卷中, 共有 404 份完全填写的调查被用来评估理论框架的稳健性。使用描述性统计、验证性因素分析 (CFA) 和结构方程模型 (SEM) 对建议模型进行数据分析和实证检验。

结果表明, 感知价值、寻求感觉和低拥挤度对跨越国际边界的游客的满意度有积极影响, 而满意度是行为意图的积极和重要的先决条件。此外, 感知价值、感觉寻求和低拥挤度通过满意度对行为意图的间接影响被发现是显着的。

以前的文献并没有太多关注游客穿越国际边界的满意度和行为意图。本文有助于增加与跨境游客的满意度和行为意图相关的现有知识量。研究结果可能有助于旅游营销人员更好地了解影响跨境游客满意度和行为意向的因素。

El objetivo de este artículo es analizar la influencia del valor percibido (VP), la búsqueda de sensaciones (SS) y el bajo nivel de aglomeración percibido (BA) en la satisfacción y la intención de comportamiento (IC) de los turistas peregrinos indios en Kartarpur, Pakistán. Adicionalmente, identifica el efecto mediador de la satisfacción en la relación estructural entre VP, SS y BA, como variables exógenas, e IC, como variable endógena.

Mediante un muestreo de conveniencia, de los 510 cuestionarios distribuidos entre los turistas peregrinos indios que regresaban de Kartarpur Sahib, Pakistán, se utilizaron un total de 404 cuestionarios, completamente cumplimentados, para evaluar la solidez del marco teórico. El análisis de datos y la evaluación empírica del modelo propuesto se realizan mediante estadística descriptiva, análisis factorial confirmatorio (AFC) y modelos de ecuaciones estructurales (MEE).

Los resultados revelan que el valor percibido, la búsqueda de sensaciones y el bajo nivel de aglomeración afectan positivamente a la satisfacción de los turistas transfronterizos, mientras que la satisfacción es el antecedente positivo y significativo de la intención de comportamiento. Además, son significativos los efectos indirectos del valor percibido, la búsqueda de sensaciones y el bajo nivel de aglomeración sobre la intención de comportamiento, a través de la satisfacción.

La literatura no ha prestado mucha atención a la satisfacción y la intención de comportamiento de los turistas peregrinos que cruzan una frontera internacional. El presente artículo contribuye al conocimiento existente relacionado con la satisfacción y la intención de comportamiento de los turistas transfronterizos. Los resultados del estudio pueden ser útiles para que los especialistas en marketing turístico internacional comprendan mejor los factores que afectan a la satisfacción y la intención de comportamiento de los turistas transfronterizos.

Food waste persists as a critical subject within global academic debates, with consumption identified as the primary stage of loss across both affluent and developing nations. Anchored in the adapted theory of planned behavior, this study examines the multifaceted determinants shaping consumer tendencies to reduce food waste while also exploring the nuanced roles of religious adherence and culinary preferences in influencing both consumer intentions and perceptions toward waste reduction. By dissecting these dynamics, the research endeavors to unravel the complex interplay of psychological, cultural and contextual factors, thereby enriching theoretical discourse and presenting actionable insights for systemic change.

Data from 476 participants were acquired through an online survey to rigorously interrogate the proposed model. Confirmatory factor analysis (CFA) ensured construct validity, while structural equation modeling (SEM), utilizing SPSS and AMOS, disentangled the intricate interdependencies among latent constructs within the hypothesized framework.

The analysis reveals that consumer attitudes (β = 0.37) serve as the most salient predictor of their intention to curb food waste, with subjective norms (β = 0.23) demonstrating a comparatively modest effect. Concerning perceptual influences, environmental concern (β = 0.24) significantly shapes consumers’ perceptions toward waste reduction, while food taste (β = 0.15) exhibits the weakest influence in guiding such perceptions.

This study presents groundbreaking insights into tackling food waste at the consumption stage, particularly in restaurant settings. By strategically targeting the underlying drivers of food waste through well-crafted awareness programs, it lays the foundation for transformative changes in consumption behaviors, advancing sustainability and significantly reducing environmental footprints.