Search results

1 – 3 of 3
Open Access
Article
Publication date: 16 August 2021

Kazi Turin Rahman and Md. Zahir Uddin Arif

The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with…

47623

Abstract

Purpose

The purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of media consumption and negative attributes associated with binge-watching on Netflix during the COVID-19 outbreak.

Design/methodology/approach

This study has employed an exploratory research design and obtained primary data via an online survey using a semistructured questionnaire. Convenience sampling has been used to choose a sample (n = 105) of Netflix binge-watchers during the COVID-19 pandemic. Both sample selection and survey administration have been done through social media messaging services owing to the COVID-19 lockdown measures.

Findings

The results indicate that most of the respondents use smartphones for binge-watching on Netflix. Moreover, they have expressed that a wide range of shows available on Netflix incline them to engage in marathon viewing. However, the respondents spend just over 70 h per month binge-watching on Netflix. Finally, the majority of respondents have flagged “one more episode” syndrome as the most challenging aspect of being marathon viewers on Netflix during the COVID-19 pandemic.

Originality/value

This is one of the few papers to exclusively focus on the impacts of binge-watching on Netflix during the COVID-19 pandemic. The findings will originate the value with novelty and important implications to the Netflix consumers, telecom service providers and payment gateways.

Details

South Asian Journal of Marketing, vol. 2 no. 1
Type: Research Article
ISSN: 2719-2377

Keywords

Article
Publication date: 9 October 2024

Md. Rahat Khan, Md. Zahir Uddin Arif and Hussain Gulzar Rammal

The study aimed to develop a disruptive production process innovation model from an emerging economy's agro-based dairy farming perspective based on the case of a Bangladeshi…

53

Abstract

Purpose

The study aimed to develop a disruptive production process innovation model from an emerging economy's agro-based dairy farming perspective based on the case of a Bangladeshi model dairy farm named Central Cattle Breeding and Dairy Farm (CBBDF), Savar, Dhaka.

Design/methodology/approach

The study used qualitative in-depth interviews, participants and document observation. Around 20 key informants were purposefully selected from the case organization.

Findings

The findings propose two different models for disruptive production process innovation toward sustainable agribusiness dairy farming from an emerging economy perspective and the modified process model from traditional dairy farms to modern dairy based on the stakeholders' (such as consumers, owners, managers and government) demand.

Originality/value

This study is the first attempt to develop a disruptive production process innovation and technology model for the dairy industry and its stakeholders' responsibilities from the experience of an emerging economy. The value of the research is in identifying factors under traditional dairy farming that need to be reduced and eliminated, and the factors under society, health concerns and value-added to existing farms need to be raised as per the global industry standard.

Details

Business Process Management Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-7154

Keywords

Abstract

Details

South Asian Journal of Marketing, vol. 2 no. 1
Type: Research Article
ISSN: 2719-2377

1 – 3 of 3