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In spite of the increased interest of academics, there has not been a thorough examination of the actors and factors of accessible tourism (AT) development. The purpose of this study is to investigate the relationships between stakeholders’ attitudes, collaborative intervention and corporate sustainability and responsibility (CS&R) and the implementation of accessible tourism (IAT).

Focus group discussion, an expert content validity test and structural equation modelling were all used as part of a mixed-methods approach. At the longest sea beach in the world, located in Bangladesh, data was collected from the tourism stakeholders using an on-site questionnaire survey.

Stakeholders’ attitude is significantly related to their collaborative intervention, but accessibility inclusive corporate substantiality and responsibility (AICSR) mediates the relationships between attitude and implementation, as well as collaborative intervention and implementation. As a result, AICSR is identified as a key driver in the IAT.

Purposive sampling was used to select stakeholders from Bangladesh’s most popular tourist destination. Nonetheless, the statistically valid model of this exploratory study can be tested for generalization in other contexts with a large sample size. The findings will bring diverse stakeholders to light and encourage barrier-free tourist growth that could improve the destinations’ comparative advantage and competitiveness.

This study is, to the best of the authors’ knowledge, one of the first studies to use rigorous quantitative methods to investigate AT implementation with a focus on CS&R. It adds to the existing AT literature by providing a scale and model of IAT while highlighting the extent to which AT can be implemented within CS&R.

尽管学术界对无障碍旅游发展的参与者和因素越来越感兴趣, 但还没有相关研究对此领域进行彻底的调查。本研究的目的是调查利益相关者的态度、协作干预、企业可持续性和责任 (CS&R) 与实行无障碍旅游 (IAT)之间的关系。

本文采用的混合研究方法包括了焦点小组讨论、专家内容有效性测试和结构方程模型 (SEM)。在位于孟加拉国的世界上最长的海滩上, 我们通过现场问卷调查从旅游利益相关者那里收集了数据。

利益相关者的态度与其协作干预显著相关, 但企业可持续性和责任的无障碍包容性（AICSR）在态度与实施以及协作干预与实施之间的关系中起中介作用。因此, AICSR 被确定为实施无障碍旅游的关键驱动力。

立意抽样法用于从孟加拉国最受欢迎的旅游目的地选择利益相关者。尽管如此, 该探索性研究的统计有效模型可以在具有大样本量的其他情况下进行泛化测试。调查结果将揭示不同的利益相关者, 并鼓励无障碍的旅游增长, 从而提高目的地的比较优势和竞争力。

本文是最早以CS&R为重点, 使用严格的定量方法调查实行无障碍旅游的研究之一。它通过提供 IAT 的规模和模型来补充现有的无障碍旅游文献, 同时强调无障碍旅游可以在 CS&R 中实施的程度。

A pesar del creciente interés de los académicos, no se han examinado a fondo los actores y factores del desarrollo del turismo accesible. El propósito de este estudio es investigar las relaciones entre las actitudes de los actores, la intervención colaborativa y la sostenibilidad y responsabilidad corporativa (RSC) y la implementación del turismo accesible (ITA).

El estudio utiliza un enfoque de métodos mixtos que incluye una discusión de grupo focal, una prueba de validez de contenido de expertos y un modelo de ecuaciones estructurales (MEE). En la playa marítima más larga del mundo, situada en Bangladesh, se recogieron datos de los agentes turísticos mediante una encuesta con cuestionario in situ.

La actitud de las partes interesadas está significativamente relacionada con su intervención colaborativa, pero la sustancialidad y la responsabilidad corporativa inclusiva de la accesibilidad (SRCIA) media las relaciones entre la actitud y la implementación, así como la intervención colaborativa y la implementación. Como resultado, la SRCIA se identifica como un factor clave en la implementación del turismo accesible.

Se utilizó un muestreo discrecional para seleccionar a las partes interesadas del destino turístico más popular de Bangladesh. No obstante, el modelo estadísticamente válido de este estudio exploratorio puede probarse para su generalización en otros contextos con una muestra grande. Las conclusiones mostrarán diversos grupos de interés y fomentarán el crecimiento del turismo sin barreras que podría mejorar la ventaja comparativa y la competitividad de los destinos.

Se trata de uno de los primeros estudios que utilizan métodos cuantitativos rigurosos para investigar la implantación del turismo accesible centrándose en la RSC. Contribuye a la bibliografía existente sobre turismo accesible al proporcionar una escala y un modelo de ITA, al tiempo que pone de relieve hasta qué punto se puede implementar el turismo accesible dentro de la RSC.

The use of social media for sustainable information is important since it has the potential to influence people’s intentions and behaviour towards sustainability. As previous studies on social media and sustainable development have primarily focussed on Western viewpoints, this study presents a comprehensive Asian perspective by investigating the impact of social media on sustainable intention and behaviour amongst Malaysian and Indonesian undergraduate university students.

A campus-wide online survey was conducted with 953 students from Malaysia and Indonesia. The researchers collected data through an online questionnaire and a two-week quantitative survey of undergraduate students in Malaysia and Indonesia. Quantitative data were analysed by SmartPLS software and comparative studies were conducted.

The result of the survey indicated that Facebook and Instagram were mainly used by Malaysian students to obtain and communicate about sustainability information, whilst Instagram was mainly used by Indonesian students. The findings also discovered that social media usage and social media effectiveness and usefulness are statistically significant predictors of sustainable intention amongst the students in Malaysia and Indonesia. Sustainable intention is also a statistically significant predictor of sustainable behaviour amongst the students. Additionally, this study also found that Malaysian students appeared to have a high level of the effect of sustainable intention on sustainable behaviour and the effect of the effectiveness and usefulness of social media to sustainable intention compared to Indonesian students. On the contrary, their use of social media related to sustainable behaviour was relatively low compared to Indonesian students.

Overall, the findings can contribute to the presently scant empirical works that focus on social media’s influence on sustainability and sustainable development. Furthermore, the findings contribute to the growing body of knowledge related to sustainability communication and sustainable education, particularly in terms of the use of social media in the learning and teaching process. Future research could focus on studying postgraduate students and university students from other Asian countries. Moreover, using qualitative methods like in-depth interviews or focus group discussion and applying other theories might unveil further results.