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Article
Publication date: 12 August 2022

Abdulla Al-Towfiq Hasan and Md Takibur Rahman

The purpose of this study is to explore the factors influencing customers’ revisit intentions of green hotels after the COVID-19 pandemic.

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Abstract

Purpose

The purpose of this study is to explore the factors influencing customers’ revisit intentions of green hotels after the COVID-19 pandemic.

Design/methodology/approach

The study is based on the existing literatures and interviews of 404 respondents visiting hotels after the pandemic. The partial least square structural equation modeling is used to analyze the data.

Findings

The findings show that green attitude, green personality and personal norms significantly influence post-COVID-19 green hotel revisit intentions.

Practical implications

The findings of the study may be useful to hotel operators in formulating focused business strategies improving customers’ green hotel revisit intentions and coping with the new normal business environment of the hospitality industry.

Originality/value

The study presents a unique case highlighting how the hospitality business is changing after the COVID-19 pandemic. The study provides important insights for industry operators by integrating attitudes, personality and norms of the customers in examining the green hotels revisit intentions.

Details

International Journal of Tourism Cities, vol. 9 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

Available. Open Access. Open Access
Article
Publication date: 30 May 2023

Abdulla Al-Towfiq Hasan and Md Takibur Rahman

The purpose of this study is to predict family takāful purchase intentions (FTPIs) using an extended theory of planned behavior (TPB) with relevant mediating and moderating…

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Abstract

Purpose

The purpose of this study is to predict family takāful purchase intentions (FTPIs) using an extended theory of planned behavior (TPB) with relevant mediating and moderating factors.

Design/methodology/approach

This study is based on a survey of 384 Muslim employees who work in both government and private organizations. This study used partial least square structural equation model (PLS-SEM) for hypothesis testing, predictive relevance and measuring the effect size of the model.

Findings

The study found that attitude (ATT), subjective norms (SN), perceived behavioral control (PBC), saving motives (SM), promotional campaign (PC) and religiosity (RG) directly contribute to the prediction of FTPIs. Furthermore, ATT and SM partially mediate between PC and FTPI. Moreover, RG significantly moderates the association between ATT, SN, SM and FTPI, while RG insignificantly moderates the link between PBC and FTPI.

Practical implications

This study provides insight into understanding the factors leading to an enhanced understanding of FTPI in a country where the industry is growing very fast. Further, the study suggests informative and persuasive promotions to encourage FTPI in Bangladesh and similar countries.

Originality/value

This study provides insights into previously unaddressed FTPI among Muslim employees in Bangladesh and similar countries. Prior work on determining FTPI has not focused on promotional campaigns and saving motives, and thus, this study has extended TPB to understand the phenomenon.

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