Mohammad Shahidul Kader, Md Rashaduzzaman, Xiao Huang and Seeun Kim
E-commerce continues to experience unprecedented growth, but a lack of understanding of socio-behavioral aspects of green last-mile delivery solutions is conflicting with…
Abstract
Purpose
E-commerce continues to experience unprecedented growth, but a lack of understanding of socio-behavioral aspects of green last-mile delivery solutions is conflicting with e-commerce and shipping companies' climate-related pledges to e-shoppers. This study seeks to correct for research deficiencies in the e-commerce context by determining how e-shoppers' adoption of green last-mile delivery might be influenced by socio-behavioral factors, personality traits; and e-shopping motivations.
Design/methodology/approach
To test the hypotheses, this study collected data from 319 US adults enrolled in an online panel survey and conducted hierarchical regression analyses after controlling for demographic variables.
Findings
Results showed that socio-behavioral variables (attitude, subjective norms and perceived behavior control) contributed 60.3% of the unique variance in explaining purchase intention via green delivery (PIGD). Notably, e-shopping motivations derived from utilitarian features (convenience and energy efficiency) and experiential features (e-shopping adventure) emerged as significant predictors of PIGD. Although personality traits (conscientiousness and openness) significantly predicted PIGD in the regression model, the individual effect of openness was not significant. Further, demographic subgroups, including gender, education and income level revealed significant outcomes, while age and ethnicity exhibited no significant group differences with the above-mentioned variables.
Practical implications
The study findings would provide online retailers and marketers with in-depth insight on how green marketing initiatives can increase responsible consumers' intention to purchase via green delivery.
Originality/value
This is a one-of-a-kind effort that integrates and tests e-shoppers' socio-behavioral factors, e-shopping motivations and personality traits into a single model.
Details
Keywords
Sheila Namagembe and Shamim Nantumbwe
Environmental emissions are increasing in the urban areas. Much of the emissions arise from public procurement activities given that public sector firms are major customers to…
Abstract
Purpose
Environmental emissions are increasing in the urban areas. Much of the emissions arise from public procurement activities given that public sector firms are major customers to many supplying firms. Given the tremendous contribution, this study aims to examine the adoption of environmentally friendly urban freight logistics practices among public sector firms through assessing the impact of urban environmental governance, government environmental communication and organizational environmental governance.
Design/methodology/approach
Data for the study were collected in a single time period from central procuring and disposing entities (public sector firms) in the urban areas. A sample of 105 public sector firms in were used. One procurement officer and one member of the contracts committee were the key informants in the study. AMOS SPSS version 26 was used to obtain the results for the structural model and measurement model, respectively.
Findings
The findings indicate that the adoption of environmentally friendly urban freight logistics practices among public sector firms is significantly influenced by government environmental communication, organizational environmental governance and urban environmental governance. Urban environmental governance significantly influences organizational environmental governance. Urban environmental governance fully mediates the relationship between government environmental communication and public sector firms’ adoption of environmentally friendly urban freight logistics practices. Also, urban environmental governance and organizational environmental governance mediate the relationship between government environmental communication and adoption of environmentally friendly urban freight logistics practices.
Research limitations/implications
This study examined the adoption of environmentally friendly urban freight logistics practices among public sector firms. However, the study was conducted in a public procurement setting rather than a private sector procurement setting. Also, the study examined the impact of government environmental communication on public sector firms’ adoption of environmentally friendly urban freight logistics practices ignoring the impact of internal communications made within the public sector firms on environmental issues.
Originality/value
This study examined the adoption of environmentally friendly urban freight logistics practices among public sector firms. Freight logistics in public sector procurement has not been given significant attention in earlier research. Emphasis is placed on sustainable public sector procurement ignoring other aspects that would help curb environmental emissions that may arise during and after the delivery of public procurement requirements.