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Article
Publication date: 7 June 2021

Muhammad Mehedi Masud, Md Rajibul Ahsan, Noor Azina Ismail and Md Sohel Rana

Life insurance remains an essential part of financial and social security. The insurance penetration rate is high in the developed countries but very low in developing countries…

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Abstract

Purpose

Life insurance remains an essential part of financial and social security. The insurance penetration rate is high in the developed countries but very low in developing countries such as Malaysia, with only 4.8% penetration and extremely low underwritings. Therefore, this study aims to scrutinize the underlying determinants of a household purchase behaviour of life insurance.

Design/methodology/approach

The data generated from the administration of survey questionnaires to 325 households were analysed, using structural equation modelling to obtain the research purposes.

Findings

The analysis reveals that the knowledge of life insurance, attitudes towards life insurance, subjective norms (SN), trust and risk perception, affect the tendency of a household to purchase life insurance. The results of this study also highlight that households’ purchase-propensity influences the purchase behaviour of life insurance. Concurrently, the intention to purchase has mediating effects on explanatory variables and purchase behaviour.

Originality/value

This paper established awareness, SN, perceived behavioural control, trust and risk perception as the key determinants promoting positive attitudes towards purchasing life insurance. The findings of this study can be successfully applied to different stakeholders in a similar context. This study suggests that the managers of life insurance companies should adjust their policy guidelines in accordance with the positive relationship between the constructs and consumers’ intention to purchase life insurance.

Details

Society and Business Review, vol. 16 no. 3
Type: Research Article
ISSN: 1746-5680

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Article
Publication date: 4 November 2020

Md. Abdur Rahman Forhad, Md. Rajibul Ahsan and Gazi Mahabubul Alam

Small and medium-sized enterprises (SME) make a significant contribution to alleviating poverty and generating employment, and achieve sustainable economic growth. Customer…

365

Abstract

Purpose

Small and medium-sized enterprises (SME) make a significant contribution to alleviating poverty and generating employment, and achieve sustainable economic growth. Customer services represent core elements of a successful business enterprise. This study aims to examine the effect of education on customer satisfaction in the SME sector and what the future holds for developing countries.

Design/methodology/approach

Using Bangladesh as a case study, this analysis uses a multiple-linear regression approach to examine the effect of a customer care orientation on customer satisfaction and on an SME’s ability to survive. Using a “probit model,” this study investigates the effects on customers’ probability of receiving subsequent services.

Findings

Developing good customer services in secondary education will increase customers’ satisfaction and enable SMEs to survive and flourish in the long term. Having a policy that promotes this outcome increases the likelihood of receiving consistently good services for the foreseeable future.

Originality/value

Unlike previous studies, this study examines the role of customer relationships in secondary education and how they improve SME customers’ satisfaction and business survival. This study offers new insights to retain existing customers for a successful SME business model.

Details

Society and Business Review, vol. 17 no. 3
Type: Research Article
ISSN: 1746-5680

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Article
Publication date: 5 February 2021

Md Rajibul Ahsan

Given the current global climate change concerns, environmental goods (EGs) exported from developing countries have been declining in recent years despite the growing economic…

126

Abstract

Purpose

Given the current global climate change concerns, environmental goods (EGs) exported from developing countries have been declining in recent years despite the growing economic importance of these nations. Researchers believe that the problem lies in the nature of technology and border-related constraints.

Design/methodology/approach

This research work considers a relatively modern approach known as the “stochastic frontier gravity-type model” to examine opportunities and challenges involving Bangladesh EGs exports.

Findings

It is evident that Bangladesh, despite its close links to the other East Asian economies, has not realized the true potential of EGs exported between 2001 and 2015.

Originality/value

This study highlights the removal of border-related constraints that will improve the country’s exports. The findings will make it possible to explain the constraints of the export of environmental goods.

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