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Article
Publication date: 20 October 2022

Javier Sierra, Mazia Yassim and Ángela Suárez-Collado

This research reveals how a virtual exchange (VE) can foster transnational collaboration in higher education, assist students acquire key learning outcomes and raise awareness…

331

Abstract

Purpose

This research reveals how a virtual exchange (VE) can foster transnational collaboration in higher education, assist students acquire key learning outcomes and raise awareness regarding the complexities affecting development policy and sustainability. The purpose of this paper is to address these issues.

Design/methodology/approach

Overall 50 students from two universities in Spain and the United Kingdom, enrolled on two different degree courses (Global Studies and Marketing), cooperated in multidisciplinary teams to analyze real development policies and initiatives. The authors collected quantitative and qualitative data to assess the students' perceptions of the methodology.

Findings

The students perceived the VE to be of great value, enriching their educational experience by having a positive effect on their overall learning and fostering internationalization. A high number of participants declared the teaching and learning methodology was useful to assist them in reaching crucial cognitive, skill-based and affective educational objectives, and to help them understand how development policy works while also raising awareness regarding real-world complexity.

Practical implications

This methodology proved valuable in helping students acquire the set of skills expected from today's graduates in economics, political science and marketing. This active learning and pedagogical innovation component provides some interesting conclusions contributing toward widening the adoption of VEs in higher education contexts.

Originality/value

The increasing complexity of the globalized world makes it challenging for higher education institutions to develop multidisciplinary approaches to education to foster sustainable development. The experience provided offered the students an online international experience at their home institutions. Consequently, the research elaborates on how VE can be applied in economics, business, management and political science courses to enrich learning experience by applying theory in a practical way.

Details

Education + Training, vol. 64 no. 6
Type: Research Article
ISSN: 0040-0912

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Article
Publication date: 28 August 2019

Mazia Yassim

Despite the amount of attention given to social cohesion, divisions within many societies are becoming wider due to various factors including religious and far-right extremism and…

430

Abstract

Purpose

Despite the amount of attention given to social cohesion, divisions within many societies are becoming wider due to various factors including religious and far-right extremism and economic austerity. Given its “wickedness”, social cohesion has been researched from various dimensions. However, to develop an effective solution-based programme, these multi-facets need to be brought together for a clearer way forward. This paper aims to bring together multiple disciplines to propose a way forward in the social cohesion discourse in the following two ways: by developing a common conceptualisation of social cohesion and identifying an effective approach to operationalise social cohesion.

Design/methodology/approach

This research adopted a critical qualitative research approach and used three expert discussion forums consisting of academics and practitioners from multiple disciplines.

Findings

The research identifies contact theory and participatory approaches as providing an effective way forward for social cohesion. Social cohesion is conceptualised in the form of factors needed to build a cohesive society and outcomes of a cohesive society. Using the social marketing approach of down- mid- and up-stream strategies and interventions, this research proposes a bottom-up approach to addressing the wicked problem of social cohesion.

Originality/value

Social cohesion has been discussed by various academics and practitioners from multiple disciplines. This paper developed a common conceptualisation of social cohesion based on a review of multi-disciplinary literature combined with discussions with experts from academia and practice. Relating this to the down-, up- and mid-stream social marketing, and this paper also identified the participatory approach, based on contact theory, as an effective way in which social marketers can achieve downstream social marketing objectives.

Details

Journal of Social Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 2042-6763

Keywords

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Article
Publication date: 20 June 2013

Mazia Yassim

The purpose of this paper is to review practices and research within the social change and community cohesion disciplines with a view to applying them in the context of British…

452

Abstract

Purpose

The purpose of this paper is to review practices and research within the social change and community cohesion disciplines with a view to applying them in the context of British Muslims and cricket. The paper aims to discuss the role of sport and especially cricket to help build community cohesion and bring about social change between British Muslims and the wider British society.

Design/methodology/approach

This paper uses an inductive and critical approach.

Findings

This paper suggests that the apolitical nature of sport and the popularity of cricket within the South‐east Asian British Muslim community can be used as an effective tool to build relationships between British Muslims and the wider British society. It calls for reflexive thought and action on the part of cricket management to engage in community projects that will enhance the image of cricket as well as genuinely benefitting the society.

Originality/value

Growth of British Muslims has created a great amount of interest from a marketing perspective. Research into Islamic marketing and British Muslim consumers is still in its infancy. This paper introduces an under‐researched area of British Muslims (to date), namely British Muslim sport spectators, and calls for cricket managers and marketers to take an active approach to embarking upon social change.

Details

Journal of Islamic Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Available. Content available
Article
Publication date: 4 March 2014

148

Abstract

Details

Journal of Islamic Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 1759-0833

Available. Content available
Article
Publication date: 14 October 2019

Krzysztof Kubacki, Natalia Szablewska and Ann-Marie Kennedy

222

Abstract

Details

Journal of Social Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 2042-6763

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