After more than 50 years in retailing, Maurice Cauwe has secured his rightful place as one of Europe's most distinguished retailers. He has been closely involved in the…
Abstract
After more than 50 years in retailing, Maurice Cauwe has secured his rightful place as one of Europe's most distinguished retailers. He has been closely involved in the development of the massive GB‐Inno‐BM empire, and it is largely due to his influence that the policy of diversification, carried out in recent years, has been successful. But this does not mean that all of the company's ideas worked! In this comprehensive and objective paper, originally delivered to the “Club des anciens juniors” in Brussels, Maurice Cauwe talks about history, contemporary ideas, and also his thoughts for the future. As he says himself, he is attempting to show once more that nothing is stable in economic terms.