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Article
Publication date: 1 April 1985

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb057373. When citing the article, please…

81

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb057373. When citing the article, please cite: Maureen Guirdham, (1984), “Dealing with Trades Associations”, Industrial Management & Data Systems, Vol. 84 Iss: 9/10, pp. 8 - 12.

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European Journal of Marketing, vol. 19 no. 4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1987

Maureen Guirdham

How can the unit trust industry expand its customer base? To date, although public interest in equity investment has spread widely since the 1984 launch of the major privatisation…

521

Abstract

How can the unit trust industry expand its customer base? To date, although public interest in equity investment has spread widely since the 1984 launch of the major privatisation flotations, unit trusts still attract only about the same number and types of investors as before. Three‐quarters of the population say they have never considered buying them. A model of how consumers buy financial products and data from a series of large‐sample surveys are used to show that the main problem — and potentially the solution — lies not in adverse attitudes, nor lack of product awareness, but in people's feeling that they do not understand unit trusts and would not consider buying them unless they understood them a lot better.

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Marketing Intelligence & Planning, vol. 5 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 May 1986

Maureen Guirdham and Siew Choo Tan

UK clearing banks are well placed to compete successfully for any increased volume of share‐dealing business which may occur. They are taking steps towards establishing national…

79

Abstract

UK clearing banks are well placed to compete successfully for any increased volume of share‐dealing business which may occur. They are taking steps towards establishing national retail share‐dealing networks for the first time. A large and growing number of customers now have attitudes to savings and investment which are consistent with share ownership. Customers prefer banks over competitors as sources of information, advice and places to carry out share dealings. The attitude of bank branch managers must be changed through the internal marketing task of motivation. At present they have a neutral or negative attitude to share marketing. In time the success of share shops will be dependent on large numbers of people actively trading their shares. However most shareholders are encouraged to hold on to their shares for some time. Encouraging customers to trade their shares frequently may be the biggest obstacle to success.

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International Journal of Bank Marketing, vol. 4 no. 5
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 September 1984

Maureen Guirdham

The sources of complexity and variability which lead to marketing organisations having to perform a range of functions or roles in dealing with trades associations are discussed…

61

Abstract

The sources of complexity and variability which lead to marketing organisations having to perform a range of functions or roles in dealing with trades associations are discussed. Then sources of conflict in trades association/marketing relationships are considered, with their implications for marketing management. All these factors taken together point to the need for a new approach to the development and implementation of marketing plans.

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Industrial Management & Data Systems, vol. 84 no. 9/10
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 1 June 1985

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains…

12736

Abstract

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

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Management Decision, vol. 23 no. 6
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 8 February 2011

Keith Crosier

The purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning (MIP ) over 21…

815

Abstract

Purpose

The purpose of this paper is to celebrate the remarkable work of the late Emeritus Professor Michael J. Thomas, as Editor of Marketing Intelligence & Planning (MIP ) over 21 years, and Founding Editor in perpetuity.

Design/methodology/approach

His long‐time Assistant Editor and eventual successor trawls the back issues and plumbs the depths of his own memory, to formalise the story of the man and his creation.

Findings

The undoubted success of MIP, at the time of the editorial handover the third‐most downloaded title in Emerald's massive stable, was entirely attributable to the work of its Founding Editor: his clear vision of an academic journal that was applicable to the real work of intelligence gathering and strategy planning; his extensive personal networks, his professional status, and the sheer force of his personality.

Practical implications

In the overheated current climate of academic research and publication, more journals should consider the merits of editorial prerogative as a precursor to formal double‐blind reviewing in the acceptance process. A strong and focused Editor is a prerequisite, of course.

Originality/value

The paper celebrates the history of MIP and, in the process, the life of Michael Thomas.

Details

Marketing Intelligence & Planning, vol. 29 no. 1
Type: Research Article
ISSN: 0263-4503

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