Search results

While many modern institutionalists have shown a renewed interest in Philip Selznick’s early work, previous efforts to reincorporate his perspective have given relatively little attention to values (which are the most central element of the theory itself). This paper addresses this disconnect by: (1) revisiting Selznick’s key arguments about values and explaining their various roles in his thought, (2) expressing a theoretical framework through which values could be “reinfused” into the contemporary institutional literature and, (3) developing six different proposals for theory and research which do just this. These proposals are offered as an a la carte menu of possibilities, rather than a programmatic agenda for reform. While we hope that our paper will facilitate a renewed focus on values within institutional theory, we do not see this as a theoretical imperative.

Strategic management researchers have devoted increasing attention to the study of corporate reputation over the past two decades. Reputation has been conceptualized as a valuable intangible asset, and numerous studies have sought to identify its antecedents and foundations. This chapter recommends a dynamic approach toward reputation research. We argue that studies should examine the processes through which reputational assets are accumulated and depleted over time (i.e. that they should attend to reputational “flows” in addition to reputational “stocks”). We specifically suggest that research focus upon particular corporate actions, examining how (and if) corporate reputations change in their wake. We provide pragmatic and theoretical rationales for this approach toward reputation research. We construct a framework for conducting dynamic, action-focused studies of reputational change. We provide general guidelines for designing such studies, and also provide some specific (i.e. “nuts and bolts”) advice about executing them. We provide one in-depth example of research conducted within this framework. We also identify a number of other corporate actions that could be readily examined using the same methodological and theoretical approach.

This introductory paper explains the aims of the larger volume, provides a brief overview of each individual contribution, and establishes some of the many connections between them. Philip Selznick’s legacy for organizational studies is vast, rich, and insufficiently appreciated. The papers in this volume pick up on different aspects of Selznick’s legacy and demonstrate the enduring value of his work.