James Robert Blair, Prachi Gala and Matthew Lunde
This study aims to investigate the consumer behavior of the Dark Triad (DT) personality traits. It investigates the sequential mediating role of consumer self-confidence and…
Abstract
Purpose
This study aims to investigate the consumer behavior of the Dark Triad (DT) personality traits. It investigates the sequential mediating role of consumer self-confidence and aggressive interpersonal orientation in the relationship between the DT personality traits (i.e., narcissism, psychopathy and Machiavellianism) and consumer behavior.
Design/methodology/approach
Using identity theory as a theoretical framework, the authors develop and assess a model linking the DT personality traits to consumer behavior, using two products: a watch and restaurant menu items, in different experimental settings.
Findings
Results from the two studies that surveyed consumers show that individuals with the DT personality traits have a positive significance of consumers’ attitudes, intent to recommend to others and purchase intentions, regardless of hedonic or utilitarian products. Further, consumer self-confidence mediates the DT–consumer behavior relationship, and this relationship is sequentially mediated by aggressive interpersonal orientation of the consumer.
Research limitations/implications
Consumer behavior researchers and marketing managers will have a better understanding of who DT consumers are and the variables associated with their consumption attitudes and intentions. This understanding allows marketers to focus on promotions to boost consumer self-confidence and aggressive interpersonal orientation of these DT consumers, which will increase their purchase intentions. Future researchers could replicate the results beyond an experimental design to improve the external validity of the findings, among other future research opportunities.
Originality/value
Our findings highlight the underlying reasons behind dark triad consumption behaviors. This furthers our understanding of dark triad consumers using identity theory as our theoretical framework.
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Mark Peterson and Matthew B. Lunde
This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such…
Abstract
Purpose
This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such SBPs should be regarded as positive steps toward a future where business does more good than harm in society.
Methodology/approach
Using the approach of a literature review, this paper highlights the actions of entrepreneurs and firms to implement SBPs resulting from analysis of the interplay between markets, marketing and society. Such analysis is in the tradition of macromarketing scholarship.
Findings
The study identifies important developments about an important shift toward adopting SBPs among many firms, as well as among consumers − especially, in developed countries of the world.
Research implications
The study suggests that taking a macromarketing view offers scholars a broad lens on current complex marketplace phenomena that will prove effective in better understanding sustainability issues.
Practical implications
The results of the study underline the value of macromarketing scholarship through the last four decades. By being daring enough to consider other stakeholders other than marketers and owners of firms, macromarketers have provided scholars a more holistic understanding of business’ role in society.
Originality/value
Today, enlightened practitioners who utilize knowledge from macromarketing scholarship can gain a competitive advantage as they navigate markets increasingly influenced by a wider set of stakeholders. Such influential stakeholders include partner firms, employees, society and local communities, NGOs, media, government, as well as the environment and future generations. Scholars can gain perspective on the phenomena they investigate with such a macromarketing lens.
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Adrienne Muir and Sarah Shenton
The disaster plan is promoted as a central part of disaster management. Six case studies of UK libraries and archives were used to investigate the development and use of disaster…
Abstract
The disaster plan is promoted as a central part of disaster management. Six case studies of UK libraries and archives were used to investigate the development and use of disaster plans. During a disaster, the key in any response is leadership, an experienced team of staff with knowledge of the collections and on‐site conservation expertise. The most useful part of the plan for disaster response is its contact lists. However, the plan is an important policy and training document. It requires continued managerial commitment and should be supported by an organisational culture of disaster awareness and prevention. Organisational issues are the major constraint on the effectiveness of disaster planning and response. There is a need to investigate current levels of planning in the UK in order to determine what still needs to be done in terms of awareness raising. Methods of testing the disaster plan and co‐operation in disaster management also require further research.
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Ilias Kapareliotis and Georgia-Zozeta Miliopoulou
The purpose of this chapter is to combine research findings around gender bias and the challenges women face in academia, and to present a unified conceptual framework. Ample…
Abstract
Purpose
The purpose of this chapter is to combine research findings around gender bias and the challenges women face in academia, and to present a unified conceptual framework. Ample research indicates that the issue is far from sufficiently addressed. Even in cases where policies are in place, mediocre outcomes are observed. Fewer women climb the ladder of academic progression all the way up to senior positions, especially in certain institutions and certain disciplines.
Design/Methodology/Approach
After thoroughly reviewing the literature, the authors integrate and organize the different multifaceted causes that appear to obstruct women in academia. They propose a scheme that divides between contextual and non-contextual factors, emphasizing their interplay.
Findings
Even when policies are in place, they appear to have limited results, because they mainly address isolated factors rather than taking a multifaceted, integrative approach.
Research Limitations/Implications
Future research should further examine the interplay of contextual and non-contextual factors by combining multiple variables that contribute to gender bias in academia.
Practical Implications
Policy-making should consider both contextual and non-contextual factors, thus providing more integrative solutions and taking a broader perspective on the issue.
Originality/Value
Despite the ample and rising amount of research findings, there is no coherent framework to adequately include all the factors that contribute to gender bias in academia. By integrating and organizing the different, multifaceted causes already pointed out by previous findings, the authors hope to contribute to future research with specific variables to test and correlate, as well as to the formulation of more sophisticated policies.
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Junaid Ahmed, Beata Mrugalska and Bülent Akkaya
The world is changing fast and pace of changes that are being observed since start of the twenty-first century have never been observed before. Due to such changes and their…
Abstract
The world is changing fast and pace of changes that are being observed since start of the twenty-first century have never been observed before. Due to such changes and their impact, world is described in terms of Volatile, Uncertain, Complex and Ambiguous (VUCA). The trend of industry 4.0 is also said to be an another contributing factor into the VUCA environment. The VUCA creates a lot of challenges for organization from the perspective of management and leadership. Both business and leadership agility are needed more than VUCA as the VUCA world is becoming old. Therefore, the purpose of this research is to review the literature and to summarize the understanding with regard to managing VUCA-RR world in an era of Industry 4.0. Since the advent of term VUCA, many researchers have provided theoretical model and framework to guide managers regarding to their action and strategies. But, current research postulates based upon the literature that agile management’s tools and techniques are highly effective in managing the situation of VUCA-RR in the era of Industry 4.0. The research concludes that Industry 4.0 together with VUCA-RR and indecently possess to change management challenges to organizations. The organization can be in better position to manage change management challenges posed by Industry 4.0 by implementing the agile management. The Industry 4.0 will latter compliment to agile management tools and techniques which will make any organization to become a better equipped to face the VUCA-RR world. The research has also concluded that agile management powered by Industry 4.0 enabling technologies presents enormous opportunity in the form of VUCA 2.0 (Vision, Understanding, Courage, Adoptability, Rapidity and Radicality) that can be used to square off the effect of VUCA-RR world.
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Matthew Maxwell-Smith, Jeff D. Rotman and Allison R. Johnson
We investigate how white Western consumers make prosocial decisions on domestically branded products manufactured in countries with a developing economy (CDEs). Citizens in these…
Abstract
Purpose
We investigate how white Western consumers make prosocial decisions on domestically branded products manufactured in countries with a developing economy (CDEs). Citizens in these countries manufacture products routinely sold in Western markets under Western companies and brands as part of an offshore supply chain.
Design/methodology/approach
We propose that prosocial decision-making about these products can be traced to an interactive effect between consumers’ perceptions of the social sustainability impact of offshoring on CDE nations and social dominance orientation (SDO)-Dominance (SDO-D), an ideological preference for higher-status groups to forcefully oppress lower-status groups. In three studies with white Western consumers, this paper measured SDO-D, measured or experimentally manipulated the harmful versus beneficial impact of offshoring on CDEs, and presented assessed participants’ willingness to purchase domestically branded and CDE-manufactured products across a series of decision trials.
Findings
White Western consumers with low SDO-D prosocially displayed weaker purchase intentions toward products with a domestic brand manufactured in a CDE (“DCDE products”) when offshoring was perceived as harming those countries, and stronger intentions when offshoring was perceived as beneficial. This effect was mediated by consumers’ trust in domestic firms to treat workforce issues appropriately. Conversely, high SDO-Ds’ intentions were unaffected by the perceived harmful or beneficial impact of offshoring.
Research limitations/implications
Future work in this area will ideally use field purchasing situations while testing for brand familiarity – as a covariate or moderator.
Practical implications
Firms that market or sell these products are advised to understand if their target segments have lower or higher levels of SDO-D, and how they evaluate the impact of the offshored supply chain on CDE citizens. Our research also suggests Western low SDO-Ds attributed the responsibility of foreign worker treatment to their own domestic companies, rather than foreign governments or offshoring agencies, when CDE workers were harmed by offshoring.
Originality/value
These findings have broad implications for the various markets and policies behind the sale and positioning of DCDE products and help identify the consumers who demand socially sustainable supply chains and offshore operations.