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Article
Publication date: 24 September 2010

Matt Elbeck and Evangellos‐Vagelis Dedoussis

This paper's aim is to guide online Islamic bank marketing strategy.

1842

Abstract

Purpose

This paper's aim is to guide online Islamic bank marketing strategy.

Design/methodology/approach

A study in 1999 interviewed 120 innovators about their attitudes and preferences to a hypothetical online Islamic bank, and replicated in 2009 for existing online Islamic banks using a sample of 220 innovators.

Findings

The ten‐year replication interval reveals increased internet and online bank usage, higher household incomes and concerns about security (fraud, theft, and hacking). Criteria describing a bona fide online Islamic bank are inconsistent and do not strongly reflect Sharia, suggesting a vague marketspace position. Similarities between online Islamic bank innovator attitudes and preferences with online bank innovators allows online Islamic banks confidence in the use of best practices in online marketing strategy.

Practical implications

The 2009 study offers present‐day insights for online Islamic bank marketing strategy development, with 48 percent planning to open an online Islamic bank (51 percent have a retail branch Islamic bank account) citing time savings and 24‐hour access as primary advantages, with online security as the major impediment. For product mix, preferred investment products include real estate, construction and restaurants, whilst popular bank services include the ability to view and transfer across accounts, investment portfolio variety, and ease to open new accounts.

Originality/value

This study is one of the first to address marketing issues about the burgeoning online Islamic bank market.

Details

Journal of Islamic Marketing, vol. 1 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Available. Content available
Article
Publication date: 24 September 2010

Bakr Ahmad Alserhan

401

Abstract

Details

Journal of Islamic Marketing, vol. 1 no. 3
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 18 March 2020

John Fry and Jean-Philippe Serbera

The authors develop new quantitative methods to estimate the level of speculation and long-term sustainability of Bitcoin and Blockchain.

1085

Abstract

Purpose

The authors develop new quantitative methods to estimate the level of speculation and long-term sustainability of Bitcoin and Blockchain.

Design/methodology/approach

The authors explore the practical application of speculative bubble models to cryptocurrencies. They then show how the approach can be extended to provide estimated brand values using data from Google Trends.

Findings

The authors confirm previous findings of speculative bubbles in cryptocurrency markets. Relatedly, Google searches for cryptocurrencies seem to be primarily driven by recent price rises. Overall results are sufficient to question the long-term sustainability of Bitcoin with the suggestion that Ethereum, Bitcoin Cash and Ripple may all enjoy technical advantages relative to Bitcoin. Our results also demonstrate that Blockchain has a distinct value and identity beyond cryptocurrencies – providing foundational support for the second generation of academic work on Blockchain. However, a relatively low estimated long-term growth rate suggests that the benefits of Blockchain may take a long time to be fully realised.

Originality/value

The authors contribute to an emerging academic literature on Blockchain and to a more established literature exploring the use of Google data within business analytics. Their original contribution is to quantify the business value of Blockchain and related technologies using Google Trends

Details

Journal of Enterprise Information Management, vol. 33 no. 6
Type: Research Article
ISSN: 1741-0398

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