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The persistence of difficulties related to communication of the stakeholders in the architectural and urban design process is mainly due to the diversity of interests, different perspectives, representation problems and the abilities of visual communication. The paper delves extensively into communication abilities and divides between experts and non-experts, exploring their epistemological origins and possible solutions. One of them, education about spatial issues for general public, is argued for and supported by in the form of a digital education tool. It builds on the idea that non-expert public should be approached with both: adaptation to its abilities and with additional teaching to improve these abilities. The experiment puts the prototypical architectural educational interface to the test in primary schools and observes the effect the level of interactivity has on learning outcomes. The results show possible ways of enhancing the efficiency of such tools and help developers and designers evaluate and fine-tune them for the process of non-professional architectural learning. The communication and attitude-changing topics are discussed from the specific architectural and from broader social science point of view.

Spatial identity is an important constituent of general cultural identity in that it provides its share of continuity, sustainability, character and inertia. The purpose of this paper is to trace spatial identity’s formulation, reflection and perception within the mainstream media. The authors are particularly interested in spatial identity’s general aspect, consisting of architectural and other elements that give spatial character to places, making them both common and recognisable at the same time. The proposed spatial identity presence index is one of the indicators through which stakeholders in cultural heritage management could monitor, and even manage, the public perception of built heritage’s wider context.

The research seeks wider relevance through the development of new methodology that combines web search services, visual data quantification, and data mining methods, and compares this with expert opinion. The research methodology is showcased and established in terms of the connection between the fundamental work in relation to Slovenian architectural landscapes from the pre-internet era and spatial identity’s web reflection as broadcast and collectively co-shaped by the internet-permeated society more than 20 years after the internet’s inception.

The findings indicate that results based on expert opinion and results acquired by counting spatial character carrier elements are aligned.

The introduced index of web-sourced spatial identity presence measures web-projected spatial characteristics in selected settlements. It is applicable in similar cases where the existing body of work on local spatial identity allows it, and can be used for comparative purposes. It also has social, economic and political connotations.