Ken Sumida, Junya Fujimoto and Masayuki Sakata
The purpose of this paper is to differentiate sport spectators’ attitudes, specifically team loyalty and attitude towards spectating behaviour by investigating the reliability and…
Abstract
Purpose
The purpose of this paper is to differentiate sport spectators’ attitudes, specifically team loyalty and attitude towards spectating behaviour by investigating the reliability and validity of the proposed model, and the influence of the attitudinal factors on intention to re-attend sporting events.
Design/methodology/approach
In this quantitative study, data were longitudinally collected from five professional soccer teams of the Japanese professional soccer league official surveys of 2008. The study was analysed in two phases by first examining the reliability and validity of the measurements and then the appropriateness of the model. Finally, a multiple group analysis was conducted to examine the applicability across the aforementioned five teams.
Findings
Team loyalty conceptually and empirically differed from attitudes towards spectating behaviour. The proposed model indicated how attitudes have impacts on spectators’ future attendance at professional sports events, but the model significantly changed when parameters of the model were progressively constrained, suggesting that each team's uniqueness may influence spectators’ intention to attend future games.
Originality/value
Sport spectators’ attitudes play a significant role in the decision-making process of deciding to attend an event, and an understanding of how spectators’ attitudes influence their intention to re-attend events could be of value to both scholars and sports team managers. Spectators of each team have their own characteristics and although this makes it difficult to generalise the results, this study contributes to an understanding of spectators’ attitudes.
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Yuika Sakata, KyoungOk Kim and Masayuki Takatera
This study investigated changes in appearance due to variations in the amount of ease allowance at the bust, waist and hips with ready-made women's shirts in two different styles…
Abstract
Purpose
This study investigated changes in appearance due to variations in the amount of ease allowance at the bust, waist and hips with ready-made women's shirts in two different styles. The authors also examined the suitable range for ease allowance with those two styles using a sensory test for evaluating appearance.
Design/methodology/approach
The authors employed two women's shirts (samples I and II) in different styles (fit and straight). The authors modified the size of the bust, waist and hips with a changeable-size dress form using 1-cm intervals. The authors observed the shape changes. With the pictures at 2-cm intervals, the authors conducted a sensory test to evaluate appearance. 20 Japanese university students in their 20s made their assessments using seven items (wrinkles, fit, silhouette, beauty, fashionable impression, comfort and purchase intention) with a five-point scale. The proportion of subjects who scored 1 or more was 40% or greater when using ease allowance in the suitable range.
Findings
The appropriate ranges of ease allowance differed according to the style and evaluation items. Regarding appearance and purchase intention with sample I from the front, the suitable range of ease allowance was 1–7 cm for the bust, 2–6 cm for the hips and 13 cm for the waist. From the side, the range was 0–6 cm for the hips and 7 cm for the bust. With sample II from the front, the suitable range of ease allowance was about 4 cm for all parts. From the side, the range was 11 cm for the bust and 4 cm for the hips.
Originality/value
Using a dress form, the authors determined suitable ranges of ease allowance for two women's shirts in fit and straight styles with seven bust, six waist and six hip sizes. The authors found that the suitable range of ease allowance varied according to the style, direction and parts of the shirt. Our results can act as a guideline for designing and selecting ease allowance for women's shirts, taking into account comfort from appearance, purchase intention and beauty.
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KyoungOk Kim, Daisuke Iguchi and Masayuki Takatera
To make individualized men's basic upper garment patterns without sleeves, the authors developed a measuring garment that measures necessary body dimensions and angles all…
Abstract
Purpose
To make individualized men's basic upper garment patterns without sleeves, the authors developed a measuring garment that measures necessary body dimensions and angles all together. Additionally, the authors proposed a method for making individualized basic body block patterns using the obtained dimensions and angles.
Design/methodology/approach
The authors decided on the locations of the dimensions of the body required for making the individualized garments. The authors then sewed multiple stretchable capacitance sensors to corresponding locations on a stretchable T-shirt. To obtain the dimensions with sensors of short length, the authors indirectly obtained each length from the relationship between the actual body length and the capacitance of the sensor. Beforehand, the authors obtained linear-approximation equations for the relationship between actual body dimensions and the capacitance of sensors for five participants and a dummy. The authors then used the measuring garment and the equations to obtain the body dimensions of another six participants. The authors compared the obtained and actual body dimensions to verify the equations. The authors made individualized upper-garment patterns without sleeves and garments for the 11 participants with the obtained dimensions and angles. The authors verified the proposed method in wearing tests comparing garments designed using the proposed method with conventionally designed garments.
Findings
Using the measuring garment, the authors obtained body dimensions close to actual body dimensions. A pattern of the individualized basic upper garment using the obtained dimensions and angles could be drawn. Compared with the conventional patterns, the individualized patterns had notable differences in the locations of the shoulder point and side neck point and directions of the shoulder line, which relate to the shoulder shape (i.e. square, sloping, forward, or backward). In wearing tests, all participants declared that the individualized garment better fitted their shoulders than the conventional garment without tightness around the shoulders, neck, and armpits. The proposed method with the developed measuring garment was thus found to be effective in designing individualized garments.
Originality/value
This paper presents the possibility of not only measuring body dimensions but also designing individualized basic upper garments using the proposed measuring garment. The proposed measuring garment will assist the efficient manufacture of individualized upper garments without a three-dimensional scanner or special skills.