Edward W. Cundiff and Marye T. Hilger
Introduction Everyone agrees that increasing levels of economic development is good, but hardly anyone agrees on how to achieve it. Theorists cannot even agree on what constitutes…
Abstract
Introduction Everyone agrees that increasing levels of economic development is good, but hardly anyone agrees on how to achieve it. Theorists cannot even agree on what constitutes economic development; each writer on economic development uses his own measure or measures of development. Many of these measures represent attempts to assess levels of production and/or consumption in the economies studied. Thus, it would seem that the achievement of higher levels of production and consumption is a common goal of economic development theorists. The production‐consumption thesis is an accepted tenet in economic development planning. Unfortunately, most of the production‐consumption theories and planners have focused their attention entirely on developing the productive capacity end of the equation, under the assumption that increases in consumption will automatically follow increases in production. (See Figure I for an illustration of this dichotomy between theory and policy.)
Ishmael P. Akaah and Edward A. Riordan
The article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high level of…
Abstract
The article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high level of incidence and regularity of performance of marketing‐mix activities — thus implying their “applicability”. However, the results suggest that corporate factors influence the performance of marketing‐mix activities.
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Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the…
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Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have to be satisfied with an incomplete transfer, proceed in a gradual, evolutionary process and maintain an adaptive interaction with the environment.
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Notes that the rise in the US Hispanic population has attracted alot of interest in the marketing of products to them. Summarizes thattraditionally marketers have viewed Hispanics…
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Notes that the rise in the US Hispanic population has attracted a lot of interest in the marketing of products to them. Summarizes that traditionally marketers have viewed Hispanics as a distinct marketing segment. Examines studies of Hispanic consumers and suggests that differences between Hispanic and non‐Hispanic consumers are in reality quite small. Recommends that customer segmentation methods not based on ethnicity have as much chance of success as “Hispanic‐oriented” methods.
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Reports on problems with coupon use experienced within ethnicsubcultures by presenting the results and implications of a study ofretailers in the Philadelphia/Southern New Jersey…
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Reports on problems with coupon use experienced within ethnic subcultures by presenting the results and implications of a study of retailers in the Philadelphia/Southern New Jersey area. Argues that marketers are challenged to understand the intricacies of ethnic markets as they grow in number and size in the USA. Suggests that marketing strategies that are successful in mass markets, such as couponing, are likely to operate differently in ethnic subcultures, such as Hispanic and Chinese markets. Recommends a retail perspective that uncovers potential problem areas encountered by retailers, consumers, and manufacturers alike.