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Article
Publication date: 11 October 2022

Maryam Pourzakarya and Somayeh Fadaei Nezhad Bahramjerdi

In spite of controversies in academia, various nations around the world have been propounding the importance of cultural and creative industries (CCIs) as the driving force in…

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Abstract

Purpose

In spite of controversies in academia, various nations around the world have been propounding the importance of cultural and creative industries (CCIs) as the driving force in economic growth and development strategies. Accordingly, this research aims to understand how these industries could contribute to forming a cultural and creative policy scheme in an urban context that is structured based on local cultural assets.

Design/methodology/approach

The case analysis of Rasht city, a UNESCO Creative City, assesses the planning policies from the national to the regional level to determine the cultural policy planning platform of Creative Rasht in four phases of urban cultural resources, municipal objectives, festival urban branding and the role of stakeholders, which are fashioned by the integrated cultural identity and sustainable city. This is followed by semi-structured interviews with experts and young researchers in the field of culture-led urban regeneration to evaluate different phases of the policy planning process.

Findings

By means of the qualitative method and ethnographic research, this paper argues that managerial regulations for local cultural industries contribute not only to the reinforcement of cultural resources but also to urban cultural sustainable development.

Originality/value

Building on empirical research, this paper attempts to argue the significant role of local CCIs alongside social values in creating a creative city platform, given the necessity for an urban cultural platform in Iran. It also emphasises the importance of local communities’ participation in the decision-making process and awareness-raising among different groups of stakeholders.

Details

Journal of Place Management and Development, vol. 16 no. 2
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 15 April 2022

Maryam Pourzakarya

This study aims to argue the concept of cultural and creative industries (CCIs)-led tourism within a rural context to investigate the potential of local cultural and creative…

517

Abstract

Purpose

This study aims to argue the concept of cultural and creative industries (CCIs)-led tourism within a rural context to investigate the potential of local cultural and creative assets from the perspectives of rural communities, visitors and public institutions to stimulate co-creation experiences and long-term development.

Design/methodology/approach

By adopting qualitative methodology and case study research, this paper aims at evaluating the positive and negative aspects of developing local CCIs through the case of Rudkhan Castle rural villages in Gilan, Iran, where is the source of various indigenous cultural resources. This will be followed by classifying common CCIs through semi-structured interviews with stakeholders leading to policy planning suggestions.

Findings

Results demonstrated that the existence of cultural heritage or a historical site in a village has a direct impact on the prioritisation of indigenous CCIs from the perspective of the local community, tourists and governmental organisations. In this case, local authorities need to focus on the development of lesser-known cultural industries such as crafts or gastronomy by involving locals in decision-making processes that could be extendable to long-term tourism development planning.

Originality/value

Although the initiation of CCIs has led to new debates on the significance of co-creation experiences and cultural values in the tourism industry, it is criticised for creating social exclusion or unstable jobs. This research contributes to filling the gap between the potential of CCIs and rural tourism development from a policy perspective.

Details

Consumer Behavior in Tourism and Hospitality, vol. 17 no. 2
Type: Research Article
ISSN: 2752-6666

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