Heila Pienaar, Mary‐Rose Russell, Yzelle Roets, Hilda Kriel and Eleta Grimbeek
The process of organisational transformation at the Academic Information Service (academic library) of the University of Pretoria, South Africa, is illustrated in a challenging…
Abstract
The process of organisational transformation at the Academic Information Service (academic library) of the University of Pretoria, South Africa, is illustrated in a challenging and innovative way. Aspects of the new sciences, for example complexity theory and quantum mechanics, are related to aspects of organisational life, for example creative organisational structures and team‐based relationships.
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This article reports the results of the second phase of a research study on the career development and aspirations of women in middle management in business firms in the USA. The…
Abstract
This article reports the results of the second phase of a research study on the career development and aspirations of women in middle management in business firms in the USA. The major method of this research study was the individual case study. Case studies relied on in‐person and/or telephone interviews with the same 30 women managers who participated in the first phase of the study in 1995. The majority of the women managers worked for Fortune 500 companies and were located throughout the USA. The findings of the study revealed that the majority of the women managers have not attained the positions to which they ultimately aspire. The majority do not believe they are progressing as rapidly as they think they should. However, the majority of the women managers continue to aspire to top level management positions and they believe that it is very realistic that they will attain these positions.
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Jean Paolo Gomez Lacap, Mary Rose Maharlika Cruz, Antonino Jose Bayson, Richard Molano and John Gilbert Garcia
This paper aims to explore how parasocial relationships with Korean celebrity endorsers on social media result in brand credibility and loyalty.
Abstract
Purpose
This paper aims to explore how parasocial relationships with Korean celebrity endorsers on social media result in brand credibility and loyalty.
Design/methodology/approach
The participants were identified through a purposive sampling approach, and they were composed of consumers who purchased Korean-celebrity-endorsed products and services of a telecommunications company. The hypothesized relationships were gauged using a predictive approach as a research design via partial least squares (PLS) path modeling.
Findings
The findings show that all hypothesized relationships are supported. In particular, social media interaction was found to have a substantial, positive and significant effect on self-disclosure. Moreover, self-disclosure has a considerably significant and direct effect on parasocial relationships and was found to indirectly affect the link between social media interactions and parasocial relationships. The results further reveal that social media interactions and parasocial relationships predict source trustworthiness, leading to brand credibility and loyalty.
Originality/value
To the best of the authors’ knowledge, the present undertaking is the only study that examined how parasocial relationships on social media are built when foreign celebrities, in this case, the well-known Korean popular group BTS, endorse telecommunications products and services.
Objetivo
La presente investigación explora cómo las relaciones parasociales con celebridades coreanas en las redes sociales generan credibilidad de marca y lealtad.
Diseño/metodología/enfoque
Los participantes se identificaron mediante un muestreo intencional y estaban compuestos por consumidores que compraban productos y servicios de una empresa de telecomunicaciones avalados por famosos coreanos. Las relaciones hipotetizadas se midieron utilizando un enfoque predictivo como diseño de investigación mediante un modelo de mínimos cuadrados parciales (PLS).
Resultados
Los resultados muestran que todas las relaciones hipotetizadas se confirman. En particular, la interacción con los medios sociales tiene un efecto sustancial, positivo y significativo en la autodivulgación. Además, la autodivulgación tiene un efecto considerablemente significativo y directo en las relaciones parasociales y se descubrió que afecta indirectamente al vínculo entre las interacciones en los medios sociales y las relaciones parasociales. Los resultados revelan además que las interacciones en los medios sociales y las relaciones parasociales predicen la fiabilidad de la fuente, lo que conduce a la credibilidad de la marca y a la lealtad.
Originalidad
El presente trabajo es el único estudio que examina cómo se construyen las relaciones parasociales en los medios sociales cuando celebridades extranjeras, en este caso, el conocido grupo popular coreano BTS, promocionan productos y servicios de telecomunicaciones.
目的
本研究探讨了在社交媒体上与韩国名人的寄生关系如何建立品牌可信度和忠诚度。
设计
通过目的性抽样确定参与者, 包括购买韩国名人代言的电信公司产品和服务的消费者。研究设计使用偏最小二乘法(PLS)模型对假设关系进行预测测量。
结果
研究结果表明, 所有假设关系都得到了证实。特别是, 社交媒体互动对自我披露具有实质性的、积极的和显著的影响。此外, 自我披露对寄生关系也有明显的直接影响, 并被发现间接影响社交媒体互动与寄生关系之间的联系。研究结果进一步揭示了社会化媒体互动和寄生关系能够预测来源的可信度, 从而提高品牌可信度和忠诚度。
结果
研究结果表明, 所有假设的关系都得到了证实。特别是, 社交媒体互动对自我披露具有实质性的、积极的和显著的影响。此外, 自我披露对寄生关系也有明显的直接影响, 并被发现间接影响社交媒体互动和寄生关系之间的联系。研究结果进一步揭示了社会化媒体互动和寄生关系能够预测来源的可信度, 从而提高品牌可信度和忠诚度。
独创性
本文是唯一一篇研究外国名人在社交媒体上推广电信产品和服务时如何建立寄生社会关系的研究。
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Jennifer Markides, Stephanie Bartlett, Lucy Delgado, Laura Forsythe, Sarah Green, Jennifer MacDonald, Robin Minthorn, Julie Morin, Meagan Ody, Hangsel Sanguino, Darlene St. Georges, Mila Mary Rose Tucker and Angie Tucker
W.F. Price and I.M. Ashworth MEng
Details research undertaken at Portsmouth Polytechnic where atheodolite intersection system was used to monitor deflections of areinforced concrete dam at the Mary Rose site in…
Abstract
Details research undertaken at Portsmouth Polytechnic where a theodolite intersection system was used to monitor deflections of a reinforced concrete dam at the Mary Rose site in Portsmouth. Provides a background description of the Mary Rose site, and the developments at Portsmouth Polytechnic which facilitated this work. Outlines the results of the analysis, and suggests that the technique will eventually replace some of the conventional methods currently in use.
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COLIN H. DAVIDSON, PHILIPPE L. DAVIDSON and KALEV RUBERG
The building industry, through its structure and its mandate, faces endemic information problems; expert systems are expected to impact positively. Expert systems are suited to…
Abstract
The building industry, through its structure and its mandate, faces endemic information problems; expert systems are expected to impact positively. Expert systems are suited to situations of uncertainty; knowledge and reasoning are separated, allowing easier updating. Knowledge acquisition from human experts is difficult and problems of information reliability arise, suggesting the scope for cooperation between knowledge engineers and documentalists familiar with the domain. In building, prevailing conditions seem to indicate the appropriateness of expert systems, particularly during the design phase; however, written documentation and general research results are rarely consulted. This highlights the need for an information ‘refining’ stage between production and use. It is easier to set up expert systems for specialised sub‐domains; however, on‐going research is attempting to develop a comprehensive approach to project‐specific information that would be operational from initial design through to completed construction. Criteria for a comprehensive design information system can be listed.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management…
Abstract
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.