This year's volume of Political Power and Social Theory marks the end of my tenure as editor of this esteemed journal, truly. Although I composed a very similar sentence a year…
Abstract
This year's volume of Political Power and Social Theory marks the end of my tenure as editor of this esteemed journal, truly. Although I composed a very similar sentence a year ago, circumstances beyond my control delayed the transition. Thankfully, our new incoming editor, Professor Julian Go, from the Department of Sociology at Boston University, has already started his tenure as this volume goes to press. In addition to undertaking the review of pending and current incoming manuscripts, he also has contributed to this year's volume by agreeing to guest-edit a special section on empire and colonialism. On behalf of the entire editorial board and our readership, I thank Julian for his work on this volume, welcome him to the helm, and wish him well in future volumes. I look forward to continuing my own commitment to PPST as just another member of the editorial board. In the meantime, we can expect some new ideas and new blood in the editorial board as Julian takes over the journal and moves it in new directions. It is an exciting time to consider changes in the field of comparative-historical sociology, as the discipline seeks to accommodate both old and new trends as well as the transforming spatial scales in which political power and social theory are increasingly embedded.
Marko Sarstedt, Manfred Schwaiger and Charles R. Taylor
“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies…
Abstract
“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies. Although the importance of sound data and valid measures has long been acknowledged, it is nevertheless often problematic to follow required quality standards in concrete research situations. Potential sources of error are usually unknown, methods to ensure data quality are unavailable, and existing methods for scale development, index construction, data collection, and data analysis are insufficient or erroneously applied. This is especially true of international marketing research, which often makes great demands on the data and measures used, as well as on the research methodology applied. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Thanks to the efforts of authors and reviewers, we are pleased to present nine articles that deal with cutting-edge topics such as formative measurement, response-bias in cross-cultural research, marketing efficiency measurement, and segmentation methods.
The purpose of this editorial is to provide indicative guidance to prospective EJM contributors of the importance of theoretical development to the success of submissions.
Abstract
Purpose
The purpose of this editorial is to provide indicative guidance to prospective EJM contributors of the importance of theoretical development to the success of submissions.
Design/methodology/approach
The authors use a combination of conceptual thinking and theoretical literature to present key concepts of theory and its relevance to a manuscript's contribution to knowledge.
Findings
The authors propose some guidelines for researchers who wish to publish the results of their work in EJM, and these also have relevance to other top academic journals.
Research limitations/implications
The topic of theoretical conceptualisation and development is a complex one. Because of space constraints, the coverage of many issues is necessarily brief in this article.
Practical implications
Scholars should find the thoughts contained in this article to be of significant benefit to their publication efforts in EJM and other top journals.
Originality/value
While other top marketing journals have in the past provided similar guideline‐style pieces, this is one of the few to be written from an inclusive perspective, with the explicit focus on the theoretical development stage.