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Article
Publication date: 17 October 2008

Mary Miskin

1137

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Direct Marketing: An International Journal, vol. 2 no. 4
Type: Research Article
ISSN: 1750-5933

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Article
Publication date: 9 May 2008

Wim J.L. Elving

378

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Corporate Communications: An International Journal, vol. 13 no. 2
Type: Research Article
ISSN: 1356-3289

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Book part
Publication date: 7 October 2011

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Finance and Sustainability: Towards a New Paradigm? A Post-Crisis Agenda
Type: Book
ISBN: 978-1-78052-092-6

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Book part
Publication date: 4 December 2009

Diane E. Davis

This year's volume of Political Power and Social Theory marks the end of my tenure as editor of this esteemed journal, truly. Although I composed a very similar sentence a year…

Abstract

This year's volume of Political Power and Social Theory marks the end of my tenure as editor of this esteemed journal, truly. Although I composed a very similar sentence a year ago, circumstances beyond my control delayed the transition. Thankfully, our new incoming editor, Professor Julian Go, from the Department of Sociology at Boston University, has already started his tenure as this volume goes to press. In addition to undertaking the review of pending and current incoming manuscripts, he also has contributed to this year's volume by agreeing to guest-edit a special section on empire and colonialism. On behalf of the entire editorial board and our readership, I thank Julian for his work on this volume, welcome him to the helm, and wish him well in future volumes. I look forward to continuing my own commitment to PPST as just another member of the editorial board. In the meantime, we can expect some new ideas and new blood in the editorial board as Julian takes over the journal and moves it in new directions. It is an exciting time to consider changes in the field of comparative-historical sociology, as the discipline seeks to accommodate both old and new trends as well as the transforming spatial scales in which political power and social theory are increasingly embedded.

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Political Power and Social Theory
Type: Book
ISBN: 978-1-84950-667-0

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Book part
Publication date: 23 August 2011

Marko Sarstedt, Manfred Schwaiger and Charles R. Taylor

“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies…

Abstract

“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies. Although the importance of sound data and valid measures has long been acknowledged, it is nevertheless often problematic to follow required quality standards in concrete research situations. Potential sources of error are usually unknown, methods to ensure data quality are unavailable, and existing methods for scale development, index construction, data collection, and data analysis are insufficient or erroneously applied. This is especially true of international marketing research, which often makes great demands on the data and measures used, as well as on the research methodology applied. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marketing context. Thanks to the efforts of authors and reviewers, we are pleased to present nine articles that deal with cutting-edge topics such as formative measurement, response-bias in cross-cultural research, marketing efficiency measurement, and segmentation methods.

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Measurement and Research Methods in International Marketing
Type: Book
ISBN: 978-1-78052-095-7

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Article
Publication date: 19 September 2008

Nick Lee and Gordon Greenley

The purpose of this editorial is to provide indicative guidance to prospective EJM contributors of the importance of theoretical development to the success of submissions.

1780

Abstract

Purpose

The purpose of this editorial is to provide indicative guidance to prospective EJM contributors of the importance of theoretical development to the success of submissions.

Design/methodology/approach

The authors use a combination of conceptual thinking and theoretical literature to present key concepts of theory and its relevance to a manuscript's contribution to knowledge.

Findings

The authors propose some guidelines for researchers who wish to publish the results of their work in EJM, and these also have relevance to other top academic journals.

Research limitations/implications

The topic of theoretical conceptualisation and development is a complex one. Because of space constraints, the coverage of many issues is necessarily brief in this article.

Practical implications

Scholars should find the thoughts contained in this article to be of significant benefit to their publication efforts in EJM and other top journals.

Originality/value

While other top marketing journals have in the past provided similar guideline‐style pieces, this is one of the few to be written from an inclusive perspective, with the explicit focus on the theoretical development stage.

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European Journal of Marketing, vol. 42 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 19 July 2013

90

Abstract

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Leadership in Health Services, vol. 26 no. 3
Type: Research Article
ISSN: 1751-1879

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Article
Publication date: 28 October 2013

Jeryl Whitelock

171

Abstract

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International Marketing Review, vol. 30 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 24 October 2008

Joanne Roberts and George Cairns

462

Abstract

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Critical perspectives on international business, vol. 4 no. 4
Type: Research Article
ISSN: 1742-2043

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Article
Publication date: 15 February 2013

Jeryl Whitelock

233

Abstract

Details

International Marketing Review, vol. 30 no. 1
Type: Research Article
ISSN: 0265-1335

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