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The purpose of this paper is to argue that we need to take seriously what affective atmosphere means in public reform. Particular emphasis is put on understanding the mechanisms of hope (Brunsson, 2006) through affective atmosphere (Anderson, 2009) in regards to a management model training course.

Ethnographically, the paper is placed in a Lean coach training course, led by two consultants, in the public care services in a municipality in Sweden. The participants were set to learn the language and techniques of the Lean management model during the course of three training days.

Using affective atmosphere as a theoretical window for how to understand how participants become enthusiastic about public reform, the author puts forward that the enthusiastic, affective atmosphere created in the training room demanded the ingredients of consultants and the mechanism of hope at play. The consultants’ fashioning of the course contributed to the affective atmosphere. But what also triggered the affective atmosphere in the room was the participants’ way of responding, which was much more accidental and founded in the Lean model itself, promising smooth flows and rational organization, and the participants’ ability to keep mechanisms of hope active.

Fotaki et al. (2017) point out that affect has only recently started to be integrated and explored in critical organization studies. Michels and Steyaert (2017) emphasise that affective atmosphere has rarely been used by organization theorists. This is an attempt to contribute to this literature by arguing for the fruitfulness of understanding the mechanisms of hope through affective atmosphere in regards to public management reform. The author also calls attention to the need for ethnographic fieldwork when examining affective atmospheres.

This article aims to represent three ethnographers researching an organizational event within academia: the Second International Congress of Qualitative Inquiry. It explores the divergent viewpoints of their ethnographic experiences as well as reflecting upon their relationships with each other as they attempted to understand each others’ viewpoints.

This ethnographic project involved participant observation, full participation, and narrative interviews. However, as the project continued, it evolved to reflexively examining the authors’ own viewpoints and relationships challenges.

This paper contributes to understanding ethnographic research of organizational events in several ways. First, it is an exemplar of how three ethnographers examining the same organizational event view it through differing lenses. Secondly, it shows how the authors worked together through the research, struggling to understand each others’ varied political and personal lenses through dialogue.

The research examined only one organizational event, therefore the findings are specific to this site and the same results may not necessarily be found in other organizations.

This paper is unique in that three ethnographers from different generations and different political worldviews can come together for the purposes of research, examine an organizational event and learn to cooperate with and appreciate each others’ viewpoints.

This is the third in a series of articles about trying to develop better evidence for a service on the health/social care interface. All are based on our experiences of carrying out a comparative study of residential rehabilitation for older people. The first two dealt with methodology and implementation. Now we reflect on the completion of the project and the first stages of dissemination.

Although this is a survey of research techniques, it has become increasingly apparent, as the study has progressed, that our investigation of research methods for use in tourism and travel studies, without prior consideration of the nature and scopes of tourism and travel themselves, would he inadequate. At the outset it would be imperative to distinguish three interrelated terms. These are recreation, tourism, and travel.

This is the second article about our comparative study of joint health and social care rehabilitation for older people. We discuss what has worked well so far, and how we have tackled the various obstacles to doing systematic research across two complex organisations. We describe our sample group and report on data collection so far.

It is rarely acknowledged that salespeople occupy a unique position as a contact between the customer and the firm, and therefore a plan for salesforce quality can reap considerable benefits. Presents and discusses a framework designed to improve salesforce quality in specific areas and as a whole. Its dimensions include persistence, reliability, integrity, desire and empathy (PRIDE), teamwork, research, learning, change, leadership, and service. Concludes that once salesforce quality has been achieved, many of the same concepts can be applied throughout the organization.

The purpose of this paper is to contribute to the understanding of women’s experiences of living with and surviving HIV/AIDS. We argue that strong conceptualization of this experience will lead to more efficient health care delivery for this growing population, within the general framework of managed care. Our analytical strategy is to integrate the nursing concept of inner strength with ideas from the sociological concept of the existential self. There are numerous definitions of the increasingly popular concept of inner strength in the health care literature, largely developed through the experiences of women living with breast cancer. In general, this concept is useful because it focuses research attention on patients’ experiences and perceptions of illness. Nevertheless, current definitions can be critiqued for their tendency: (1) view inner strength as a thing-like phenomenon, as if it were like a disease, to be measured, treated and supplemented; (2) describe inner strength in overly metaphoric and romanticized terms that do not reflect the everyday life of living with a serious illness; and (3) assume that inner strength is equivalent to doing well. We argue that this concept can be of greater scholarly and clinical use if it is defined as follows: Inner strength refers to the different ways women with serious illnesses experience and, subsequently, talk about the deepest, existential resources available to and used by them to manage severe threats to body and self. We developed this concept through a series of 19 biographical and conversational interviews with women living with HIV/AIDS. Our interviews found that these women describe their experiences in terms of three types of narratives or stories. Faith stories recount the ways reliance upon a higher power (spiritual or religious) provides a sense of inner strength. Character stories recount the ways women experience inner strength as a resource available to them before as well as during their illness. Uncertainty stories recount the ways women perceive their inner strength as problematic. We conclude with specific suggestions for the application of our revised concept of Inner strength to the role of nursing in the delivery of managed care to women living with HIV/AIDS.