Duha Alsmadi, Marwah Halawani, Victor Prybutok and Radwan Al-Smadi
This study aims to investigate the determinants of cloud computing usage behavior by exploring trust, several trust antecedents, risk perceptions and the direct and mediating…
Abstract
Purpose
This study aims to investigate the determinants of cloud computing usage behavior by exploring trust, several trust antecedents, risk perceptions and the direct and mediating relationships of trust and perceived risk on the intention toward the behavior.
Design/methodology/approach
An online survey was administered to 1,228 cloud technology users. Using structural equation modeling, a proposed framework of 13 factors that have a direct and indirect influence on the usage behavior was introduced and tested.
Findings
It was observed that the intention toward the usage was influenced by trust and performance expectancy. Additionally, trust was affected by perceived accessibility and perceived technical support. The findings provided evidence on the diminished effect of perceived privacy and the insignificance of the mediating relationship of trust and perceived risk on the intention.
Research limitations/implications
The study provides multiple implications for researchers by highlighting the concept of trust in this context and enriching their understanding of the relationship between risk and trust.
Practical implications
The research provides valuable guidelines for service providers toward introducing major concerns and the importance of dependable technical support.
Originality/value
This study contributes to the cloud computing literature by exploring the effect of perceived technical support on the usage and examining the relationship between trust and risk.