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Article
Publication date: 5 June 2017

Russell Adams, Tom Coyle, Clara Downey and Marvin Lovett

This paper aims to determine what impact an economic recession and recovery had on the selling and non-selling activities of trade show attendees and the subsequent marketing…

678

Abstract

Purpose

This paper aims to determine what impact an economic recession and recovery had on the selling and non-selling activities of trade show attendees and the subsequent marketing tactic changes.

Design/methodology/approach

Samples were collected from an international trade show during the recession (2009) and during the recovery (2013). The responses were analyzed using ANOVA and structural equation modeling to establish significant changes in activities between the periods and to provide a factor model.

Findings

Direct selling goals do not change during economic conditions. Intangible priorities increase during recessions.

Research limitations/implications

The trade show is limited to one location; therefore, is not a representative sample. Questionnaire design issues did not allow the linking of survey respondents to specific companies; therefore, is not a true longitudinal study.

Practical implications

Companies should focus on prospecting, enhancing corporate image and morale, testing and introducing new products and gathering intelligence during economic downturns. Conversely, companies should focus on sales and servicing clients during economic recovery.

Originality/value

This is the first research to study the macroeconomic impact on marketing tactics over multiple periods in an international setting. Several accepted selling and non-selling instrument goals are measured in an international context. A new model for structuring trade show goals is developed.

Details

Journal of Business & Industrial Marketing, vol. 32 no. 5
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 16 November 2020

Daniel Oviedo and Luis Ángel Guzmán

This chapter presents a critical examination of the interaction between concepts such as equity and accessibility in a framework of sustainable and inclusive urban development…

Abstract

This chapter presents a critical examination of the interaction between concepts such as equity and accessibility in a framework of sustainable and inclusive urban development. The analysis compiles a series of reflections that build on previous research that focusses on the role of transport as enabler of opportunities for material and social capital, healthcare and leisure, which contribute to human development and well-being. The research discusses accessibility metrics for mandatory and non-mandatory travel in the context of current global agendas for social and development policies. It also introduces methodological reflections in relation to the analysis of accessibility indices from an equity perspective highlighting the role of equity metrics such as the Palma ratio and Lorenz curves. The authors link accessibility and urban development seeking to inform current approaches for policy development and assessment in a context of high manifested inequity. The research is set in the context of the Bogotá Metropolitan Region, a paradigmatic case of transport development and policy in the Global South. The findings seek to contribute to present transport policy and practice, providing relevant insights to support actions that redistribute accessibility to opportunities and questioning some of the paradigms of mainstream transport planning in cities like Bogotá, suggesting a more relevant role of transport policy as a potential engine of equity and social development.

Details

Urban Mobility and Social Equity in Latin America: Evidence, Concepts, Methods
Type: Book
ISBN: 978-1-78769-009-7

Keywords

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Article
Publication date: 28 November 2024

Lulu Rout and Shubhasmita Acharya

Plagiarism can occur in research in various ways, whether intentionally or unintentionally. This study aims to assess the role of YouTube in providing information and creating…

30

Abstract

Purpose

Plagiarism can occur in research in various ways, whether intentionally or unintentionally. This study aims to assess the role of YouTube in providing information and creating awareness about plagiarism through videos. It also investigates the topics related to plagiarism covered in YouTube videos and evaluates viewer satisfaction with the content provided.

Design/methodology/approach

Using the software Webometric Analyst and various search strings, a total of 526 YouTube videos and 18,050 comments were retrieved on April 23, 2023. The “syuzhet” package has been installed on R-studio to comprehend the sentiment associated with the videos.

Findings

The greatest number of videos (184) were submitted describing plagiarism software-related information, followed by 122 videos describing examples of plagiarism. The sentiment analysis of viewers’ associated comments revealed that the majority (111.36 %) were positive, indicating that viewers are satisfied with the available videos.

Research limitations/implications

This study has potential limitations. The number of videos assigned to each content category may be biased to some extent because the videos were not fully viewed and the content categories were assigned manually by analyzing the video title. While analyzing comments for sentiment analysis, some comments are difficult for the software to assign a type of sentiment to, so the percentage of sentiment may be slightly biased.

Originality/value

All data used in this research are original and verified manually. The data for this study was obtained using software (Webometric Analyst) and cross-checked on a regular basis. The titles of the videos were individually inspected and evaluated to analyze the content and emphasis area of previously posted films. This allows the authors to identify the areas of plagiarism when no or few videos have been submitted.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

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