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This study aimed at exploring to what extent social media has educated and shaped public opinion regarding cash waqf. This research comprehensively analyzed the social media content to find the most discussed topic and highlighted the trends in cash waqf literacy.

Twenty-nine videos discussing cash waqf in Indonesia from the YouTube platform were analyzed using NVivo R1 with a content analysis approach.

The research findings revealed that YouTube videos addressing cash waqf were categorized into four distinct clusters: government, ulama/influencers/professionals, nadzir (waqf manager) and TV stations, with the government cluster producing a higher number of videos (n = 11) than the other clusters. The findings also highlighted the limited involvement of nadzir in educating the public about cash waqf, as evidenced by a smaller number of videos (n = 5). Among these videos, the most frequently discussed topics included the utilization of cash waqf (n = 20), promotion of cash waqf (n = 14) and risk management (n = 13). Negative sentiment (n = 262) was observed to exceed positive sentiment (n = 107).

The findings of this study contribute to the fundraising aspect of cash waqf because the inclusivity of digital content in cash waqf campaigns is crucial to raise awareness of the public. In addition, these findings may help waqf managers (nadzir) assess the extent of educational content about cash waqf on YouTube and the public’s response to this content.

To the best of the authors’ knowledge, this study is the first to analyze the social media content, particularly from YouTube platforms, and public sentiment against cash waqf.

The purpose of this paper is to study in depth about frugal lifestyle and analyze it within the framework of the principles of Islamic consumption ethics.

This research uses a textual–contextual approach to explore the concepts of frugal and Islamic consumption by studying various existing literature.

The research findings highlight both similarities and notable differences between frugal and Islamic consumption. While they share aspects such as materialism, avoidance of materialism and support for sustainable consumption, the contrast lies in the fact that Islamic consumption is rooted in faith and devotion to Allah SWT. Unlike the primarily individual-focused and worldly orientation of frugal concepts, Islamic consumption is motivated by a commitment to individual desire and social balance, also well-being in both the present and the hereafter. Islamic consumption places an unique emphasis on social solidarity, a feature absent in the individualistic long-term goals of a frugal lifestyle.

This study offers a valuable contribution to marketers, particularly those who are engaged in the Islamic marketing field. Marketers are keen on understanding frugal consumers as a potential emerging market segment.

To the best of the authors’ knowledge, this study is considered the first attempt to link the idea of frugality with the Islamic ethical principles of consumption. It highlights how Muslims should comprehend the concept of frugality accurately, avoiding misinterpretations that portray it solely as a means to combat materialism and consumerism, as has been commonly understood.

This study aims to examine various factors influencing the inclination of students toward Green Entrepreneurial Intention (GEI), including University Support (USP), Family Support (FSP), Religiosity (REL), Commitment to Environment (CEN) and Green Entrepreneurial Motivation (GEM), as well as Attitude towards Green Entrepreneurship (AGM).

Data were collected through an online survey of Muslim students at Indonesian Islamic universities. A five-point Likert scale was used in the online questionnaire, with 419 processed data. Partial least squares structural equation modeling was used to analyze the data and test the relationship between the variables.

The results showed that AGM, CEN and REL impacted GEM. AGM was influenced by FSP but not by USP while GEI was significantly influenced by AGM, FSP and USP.

The limitation of the study is the composition of the sample, consisting solely of Islamic university students. Another limitation is the variables used. Future studies should analyze other factors, such as role models, green knowledge or family background.

This study provided fresh perspectives by empirically establishing a framework for assessing GEI, considering REL variables, an unexplored area conceptually. Practically, it helped to advance sustainable entrepreneurship education, particularly in Islamic universities. Accordingly, it provided several practical contributions for universities to develop curricula that better support green entrepreneurship among students.

This study represented the first investigation into the influence of REL on GEI, specifically among university students. Furthermore, Stimuli, Organism and Response theory was used as a foundation for the development of the diverse variables under investigation.