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Article
Publication date: 16 December 2020

Martin Rowley and Yvonne Skipper

This study reports the results of a survey of teaching staff in the UK and China and two cohorts of Chinese students. We explored perceptions of a Transnational Education (TNE…

244

Abstract

Purpose

This study reports the results of a survey of teaching staff in the UK and China and two cohorts of Chinese students. We explored perceptions of a Transnational Education (TNE) course taught by UK teachers at a Chinese university to ascertain similarities and differences in perceptions and to help inform future TNE design and provision.

Design/methodology/approach

Teachers in the UK (N = 10) and Chinese University (N = 20) and two cohorts of Chinese students (N = 102) completed questionnaires about their perceptions of the collaboration, including why they thought the university had developed the course and the benefits and risks of the course. They were also asked why they personally or why they thought the students had enrolled in the course. Questions were a mix of forced choice and open response formats.

Findings

Prior to the course commencing, differences were identified between UK and Chinese teachers in their perception of the risks and benefits of the course and the challenges students might face. Differences were also seen in teachers' and students' views about why students enrolled and their expectations about the course. The TNE is no longer running and many of the reasons for this were identified by our participants before the course had begun.

Originality/value

This suggests the importance of engaging with various stakeholders in the setup of TNE to ensure a close match between staff, student and institutional expectations of the course. This is likely to increase the likelihood of success of such programmes.

Details

Journal of Applied Research in Higher Education, vol. 13 no. 5
Type: Research Article
ISSN: 2050-7003

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Article
Publication date: 14 September 2015

Martin Paul Eve

– The purpose of this paper is to present an overview of the current state of debates surrounding Open Access (OA) in non-STEM disciplines.

1616

Abstract

Purpose

The purpose of this paper is to present an overview of the current state of debates surrounding Open Access (OA) in non-STEM disciplines.

Design/methodology/approach

This paper uses a selective literature review and discussion methodology to give a representative summary of the state of the art.

Findings

Non-STEM disciplines persistently lag behind scientific disciplines in their approach to OA, if the teleology towards open dissemination is accepted. This can be attributed to a variety of economic and cultural factors that centre on the problem of resource allocation with respect to quality.

Originality/value

This paper will be of value to policymakers, funders, academics and publishers. The original aspect of the paper pertains to the identification of an anxiety of irrelevance in the humanities disciplines and a focus on “quality” in Open-Access publishing debates.

Details

Online Information Review, vol. 39 no. 5
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 1 August 1999

Jennifer Rowley and Frances Slack

It is reasonable to assume that a sense of timelessness and placelessness is particularly likely to be experienced by travelers in transit, involved in international travel…

6927

Abstract

It is reasonable to assume that a sense of timelessness and placelessness is particularly likely to be experienced by travelers in transit, involved in international travel between distant places with different time zones. Therefore an examination of the environment in airport departure lounges might be expected to offer an insight into the post‐modern environment in which time and place are beginning to lose meaning. Retailers have a significant role to play in the creation and shaping of such environments. The research described in this article was conducted in pursuit of the following aim: to investigate airport departure lounges as environments in which timelessness and placelessness might be exhibited. This environment is analysed in terms of: servicescape and ambience; the range of retail outlets and their product ranges; marketing messages and communication; and, the customer experience. A level of sameness is uncovered, but there are also national and cultural dimensions which invade the experience. This creates a softened, but not entirely absent sense of place and time.

Details

International Marketing Review, vol. 16 no. 4/5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 January 1986

Bruce A. Austin

This article argues in favor of using motion picture screens as a medium for the presentation of advertising messages. The concept and history of cinema screen advertising is…

1137

Abstract

This article argues in favor of using motion picture screens as a medium for the presentation of advertising messages. The concept and history of cinema screen advertising is examined, previous and contemporary audience research on cinema ads is presented, and an argument favoring the adoption of cinema screen advertising is offered. Virtually all of the American mass media are characterized as commercial in the sense of being largely advertising supported. The most commonplace and pervasive media‐newspapers, television, radio, and magazines—all share this characteristic. Cinema, however, is and has been supported almost entirely by patrons. Moreover, today there is much discussion as well as research on how new communications technologies might be employed to meet advertising and marketing needs. This article examines a mass communications technology which has been present for a century but has been virtually untapped as an advertising and marketing medium for reaching American consumers. Few individuals think of theatrically exhibited motion pictures as a likely medium to be supported by advertising. Introductory mass communications, advertising, and marketing texts regularly omit mention of this notion. This article argues that in an age of new communications technologies, use of this older technology for advertising and marketing carries many of the same advantages as does use of the emerging ones. This article explores the concept of cinema advertising, presents previous and contemporary audience research on cinema ads, and argues that today, especially, this long‐neglected medium should be adopted for the dissemination of information by the consumer marketing and advertising industries.

Details

Journal of Consumer Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 9 October 2023

Javaid Ahmad Wani

This study aims to analyse and understand the current state of research in the field of digital marketing in “library and information science”.

264

Abstract

Purpose

This study aims to analyse and understand the current state of research in the field of digital marketing in “library and information science”.

Design/methodology/approach

This study used a “bibliometric research design.” A lexical title search was used to obtain the required data set for executing this study, and a comprehensive “indexing and abstracting” database, Web of Science, was used as a data harvesting source. Louvain’s clustering algorithm was used for network metrics.

Findings

The findings revealed that research productivity and impact have grown considerably over time, indicating significant attention towards digital marketing research in library and information science (LIS). Moreover, the results showed that the overall author collaboration patterns were weak, hence creating room for development in the author’s collaboration patterns.

Practical implications

The current study could be very beneficial in providing a comprehensive and up-to-date overview of the “digital marketing” research field scholarly output in LIS, which can be used by researchers, practitioners and policymakers to guide their work and make informed decisions.

Originality/value

The originality of this bibliometric study lies in its comprehensive and up-to-date analysis of the current state of research in the field of “digital marketing” in LIS. This study provides a unique and in-depth understanding of the key authors, venues and papers in the field, as well as the trends and patterns in the research.

Details

Digital Library Perspectives, vol. 40 no. 1
Type: Research Article
ISSN: 2059-5816

Keywords

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Book part
Publication date: 26 September 2022

Mitchell L. Yell and Angela Tuttle Prince

The essential obligation of special educators under the law known as individuals with disabilities education act (IDEA) is to provide a free appropriate public education (FAPE) to…

Abstract

The essential obligation of special educators under the law known as individuals with disabilities education act (IDEA) is to provide a free appropriate public education (FAPE) to all students identified as having a disability. A secondary and related obligation is to provide a FAPE in the least restrictive environment (LRE). To assist a student's individualized education program (IEP) or placement team to determine the setting in which a student will receive a FAPE, the IDEA mandates that school districts have available a continuum of placements (CAP) in which the team will choose the least restrictive and appropriate setting in which the student will receive their special education and related services. Our purpose in this chapter is to explain these requirements and why following the chronological order of determining FAPE and then LRE when developing a student's special education program is critical to meeting the IDEA's programming and placement mandates. We also explain why determining FAPE in the LRE cannot be accomplished without using the CAP.

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Article
Publication date: 3 August 2021

Densil A. Williams

Executives who are engaged in strategic planning for higher education generally complain about the process and the lack of clear outcomes from the strategic plan. They generally…

1105

Abstract

Purpose

Executives who are engaged in strategic planning for higher education generally complain about the process and the lack of clear outcomes from the strategic plan. They generally argue that the process is complex and sometimes confusing and the end result does not justify the time spent in preparing the plan. The extant literature on strategic planning in higher educational institutions (HEIs) is replete with these types of complaints. The work undertaken in this paper provides a solution to this problem. This paper proposes a simplified and efficient strategic planning model which executives can use to facilitate strategic planning in HEIs. This model takes into consideration, all the elements of previous models and synthesize them into a manageable, simplified framework that can be adapted to meet the planning needs of senior executives in any HEI.

Design/methodology/approach

The paper uses the action research framework to ground the solution to the problem identified. The action research framework is a sound research method that assists in resolving some of the practical problems executives in HEIs encounter as they move towards strategic planning. The researcher and a client in the higher educational sector, the UWI, engaged in collaborative problem-solving to develop a strategic plan for the client. To derive the solution, the researcher drew on the experience of the strategic planning process at the University of the West Indies (UWI) and also a number of selected universities in North American, Europe, Asia and Africa. The researcher then synthesized the outcomes from the deliberations and consultations with the client, the UWI and drew on theoretical knowledge in strategic management to derive the simplified model for strategic planning in higher education.

Findings

The research presented in this paper found that the existing strategic planning models used in higher education are generally complex, mostly designed specifically for an individual institution and lacks clarity regarding the implementation process. To overcome these problems for strategic planners in higher education, this paper proposes a simplified model that can be adapted by any HEI to assist with their strategic planning process. The Brainstoming- Visioning Action Results (B-VAR), the solution to the problem, presents the various elements of the strategic planning process that will need to be in place in order to develop a workable strategic plan and one that is implementable and will deliver tangible results for the HEI.

Originality/value

Besides adding to our knowledge in strategic management and specifically, strategic management in higher education, the greatest value from this paper is the solution it presents to solve the long-standing problem of having complex and ineffective planning models to lead strategic plan development in HEIs. The added value is that the model is integrative as it draws on elements of previous planning models but simplified them for their adaptation to any HEI.

Details

International Journal of Educational Management, vol. 35 no. 6
Type: Research Article
ISSN: 0951-354X

Keywords

Available. Open Access. Open Access
Book part
Publication date: 9 December 2021

Daniel Paul and Alex Stedmon

In recent years, there has been a growing dialogue around community-based and systems-based approaches to security risk management through the introduction of top-down and…

Abstract

In recent years, there has been a growing dialogue around community-based and systems-based approaches to security risk management through the introduction of top-down and bottom-up knowledge acquisition. In essence, this relates to knowledge elicited from academic experts, or security subject-matter experts, practitioner experts, or field workers themselves and how much these disparate sources of knowledge may converge or diverge. In many ways, this represents a classic tension between organisational and procedural perspectives of knowledge management (i.e. top-down) versus more pragmatic and experience focussed perspectives (i.e. bottom-up).

This chapter considers these approaches and argues that a more consistent approach needs to address the conflict between procedures and experience, help convert field experience into knowledge, and ultimately provide effective training that is relevant to those heading out into demanding work situations. Ultimately, ethics and method are intricately bound together in whichever approach is taken and the security of both staff and at-risk populations depends upon correctly managing the balance between systems and communities.

Details

Ethical Issues in Covert, Security and Surveillance Research
Type: Book
ISBN: 978-1-80262-414-4

Keywords

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Book part
Publication date: 14 November 2022

Gráinne McMahon, Harriet Rowley, Janet Batsleer and Elaine Morrison

Abstract

Details

Reshaping Youth Participation: Manchester in a European Gaze
Type: Book
ISBN: 978-1-80043-358-8

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Article
Publication date: 10 July 2024

Theodoros Millidonis, Petros Lois, Ifigenia Georgiou and Evangelos Tsoukatos

This study conducts a systematic literature review to examine the interrelationships between e-learning critical success factors, instructors' perceptions of these factors, and…

114

Abstract

Purpose

This study conducts a systematic literature review to examine the interrelationships between e-learning critical success factors, instructors' perceptions of these factors, and the corresponding institutional actions taken by higher education institutions to achieve success in e-learning implementation, by fostering instructors’ acceptance of e-learning as a viable mode of delivery in higher education.

Design/methodology/approach

The research design employed in this study involves a systematic literature review of 43 peer-reviewed articles from EBSCO host and Scopus databases. The selected methodology employed thematic analysis of the gathered data by utilizing a multistep qualitative coding method of analysis.

Findings

The systematic literature review delivers three key findings. First, there is a notable divergence between instructors' perceptions of critical success factors for e-learning in higher education and the perspectives of other stakeholders, such as students, e-learning experts, and institutional management. Second, it emphasizes the importance for higher education institutions to understand and address instructors' perceptions to facilitate effective e-learning implementation. Third, the literature suggests potential causal relationships between institutional actions addressing the success factors deemed important by instructors and instructors' sustained acceptance of e-learning as a viable delivery mode.

Research implications

The present study enriches knowledge of instructor perceptions of critical success factors for effectiveness in higher education by extending research in institutional management actions to enable their achievement. This study has implications for research strands on how instructors’ motivation and propensity for e-learning acceptance can be influenced by institutional management and how to reduce the level of resistance to adopting e-learning courses by addressing e-learning’s critical success factors as perceived by instructors.

Originality/value

Based on the theoretical insights derived from the systematic literature review, a conceptual framework is constructed, integrating the three concepts under investigation: success factors, institutional actions, and instructors' acceptance of e-learning in higher education. This framework provides a basis for future research seeking to validate the potential causal relationships among these concepts. Moreover, the study contributes to existing literature by addressing and consolidating research strands related to critical success factors and instructors' perceptions of e-learning effectiveness in higher education.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

Keywords

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