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Organisations using advanced technology, like ChatGPT, for executing their marketing practices are proliferating, but such fast growth also comes with different adverse impacts of ChatGPT. This interaction of ChatGPT with the humanly implemented marketing 5.0 approach complements the marketing effectiveness. However, while considering the brighter aspects of this techno-marketing integration, marketers should also keep its dark side in mind. Therefore, this chapter investigates the integration of AI-enabled ChatGPT into marketing 5.0 practices. However, both the concepts under study are growing in terms of literature, and the research gap is even more extended when considering their associated views. Furthermore, significantly less literature is available emphasising the negative aspects of this advanced technology. This chapter bridges these gaps by reviewing the literature and presenting the gold-plating effect of ChatGPT usage while implementing marketing 5.0 practices. It also proposes a framework for showing the relationship between ChatGPT utilisation and practicing marketing 5.0, depicting the dark side of this techno-marketing integration. It also emphasised the need for conscious and learned associations between the concepts under study.

Suggests that classical Fourier‐based methods are proving inadequate for the smart sensor concept. Presents a new approach labelled TESPAR (time encoded signal processing and recognition). Explains the nature of the process and outlines its performance advantages over conventional Fourier‐based methods.

This paper aims to obtain equations that can be used to describe the motion of any given point in the swing jaw of a single toggle jaw crusher.

The swing jaw drive mechanism of a single toggle jaw crusher is modelled as a planar crank and rocker mechanism with the swing jaw as the coupler link. Starting with the vector loop closure equation for the mechanism, equations of the position, velocity and acceleration of any given point in the swing jaw are obtained.

Application of the kinematical equations that were obtained is demonstrated using the dimensional data of a practical single toggle jaw crusher. Thus, a description of the kinematics of any given point in the swing jaw of a single toggle jaw crusher is realized.

The model of the single toggle jaw crusher mechanism as a planar crank and rocker mechanism is a realistic one. The equations obtained in this paper should be useful in further studies on the mechanics and design of the single toggle jaw crusher.

The new disruption in the form of ChatGPT can be a valuable tool for organizations to enhance their knowledge management and decision-making capabilities. This article explores how ChatGPT can enhance organizations' KM capability for improved decision-making and identifies potential risks and opportunities.

Using existing literature and a small-scale case study, we develop a conceptual framework for implementing artificial intelligence on the internal organizational knowledge base of big data and its integration with a larger knowledge base of ChatGPT.

This viewpoint conceptualizes integrating knowledge management and ChatGPT for improved organizational decision-making. By facilitating efficient information retrieval, personalized learning, collaborative knowledge sharing, real-time decision support, and continuous improvement, ChatGPT can help organizations stay competitive and achieve business success.

This is one of the first studies on the integration of organizational knowledge management systems with ChatGPT. This research work proposes a conceptual model on integration of knowledge management with generative AI which can be further tested in actual work settings to check it's applicability and make further modifications.

The study provided insights to managers and executives who, in collaboration with IT professionals, can devise a mechanism for integrating existing knowledge management systems in organizations with ChatGPT.

This is one of the first studies exploring the linkage between ChatGPT and knowledge management for informed decision-making.

For the past twenty‐five years or so, the writings of George Orwell — especially his final novel 1984 — have been a popular topic for student research. From junior high through graduate school, interest in Orwell has been consistent. Book reports, term papers, and even seminars on Orwell are common‐place in the national curriculum. Now, as the year 1984 arrives, librarians at all levels — public, school, academic — must brace themselves for a year‐long onslaught of requests for biographical and critical material on Orwell.

The ‘Terrible Mother’ traditionally connotes monstrous aspects of motherhood and devouring femininity, encompassing two stereotypical representation of women in myth, fairy tale and fantasy: The Seductress and the Wicked stepmother. The Seductress personifies female malevolence and is characterized as rebellious, manipulative and relentless. Furthermore, she often adopts male aggressiveness, especially sexual, thus usurping male prerogative. Ironically, the temptress is condemned for exhibiting traits which the male hero is lauded for, while also embodying a warning to other women regarding their fate should they rebel against male authority. These narrative strands converge in Cersei, who becomes an embodiment of male anxiety and stands as the chief moral foil and greatest sociopolitical threat to male hegemony.

Concomitantly, Cersei plays the part of the wicked stepmother to Sansa Stark, the series' archetypal damsel in distress. Like Sansa, Cersei began with starry-eyed dreams of womanhood, but quickly grew disillusioned. Despite this, Cersei subjects Sansa to the same injustices she suffered. This re-enactment of her own mistreatment situates Cersei as the female accomplice to the patriarchy. Yet, Cersei also attempts to educate Sansa about women's position vis-à-vis the patriarchy and the tools at their disposal, thus layering the role of the wicked stepmother. Furthermore, Cersei's narrative is complicated as she becomes a point of view character: her focalization becomes a fertile ground for myriad challenges to an androcentric culture, opening avenues for social criticism and possible reimagining of gender roles.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).