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The “fuzzy front end” of new product development (NPD) is characterized by considerable uncertainty and ambiguity, but detailed studies of ambiguity specifically related to NPD are missing. This paper aims to establish a classification of ambiguity in NPD processes.

The authors' research design is a holistic multiple‐case‐study design with the NPD project as the unit of analysis. A model is developed through a grounded theory approach, using qualitative analysis of case data from four medical‐device companies.

The authors present a model that classifies ambiguity along two dimensions: subject and source. The subjects of ambiguity include product, market, process, and organizational resources, whereas the sources of ambiguity include multiplicity, novelty, validity, and reliability.

As the study is based on just four case studies in a single industry segment, further research is needed to determine the model's wider applicability. Further research is also suggested, exploring how and in what contexts ambiguity should be managed as a balance between reducing or sustaining it.

The model presented helps practitioners to better understand the origins and character of ambiguity in NPD, thereby improving their ability to manage it in their NPD projects.

The model provides an improved theoretical understanding of ambiguity as a component of “fuzziness” in NPD by providing a detailed account of how ambiguity is related to specific elements of the NPD process in terms of where and why it occurs.

My analysis is structured as a comparative study between two countries – New Zealand and Italy – and focuses on the relationship between national audiences and the trans-media structure of the popular television series Game of Thrones (HBO, 2011– present). Game of Thrones’ narrative is characterized by elements that emphasize its fictitious world, since these elements belong to the fantasy genre, which, by definition, deals with the supernatural. From this standpoint, the fantastic universe of the series functions as an escape route from everyday life. However, instead of following the genre rules, “Game of Thrones articulates a striking refusal of the hopeful mythologies of high epic fantasy” (Tasker & Steenberg, 2016, p. 189) by focusing on the brutal, the extreme, and the overall injustice and chaos that permeate a society in which war and death appear to be inescapable. In this chapter, the textual schematic of Game of Thrones is examined through the emotional reactions, during focus group sessions, of national fan groups to themes and events of the show. In particular, the analysis of Italian and New Zealand followers’ comments on Game of Thrones will be instrumental to illustrating the reasons for their passion for the series as well as the main concerns that arise during the viewing. This ambivalent attitude in fans’ responses and engagement will emerge as significantly dependent on the media text’s capacity to transcend the boundaries of a simple categorization, to stand as a notable example of a program that manages to appeal to diverse audiences beyond the country of origin.

The chapter centres on a practitioners' experience of supporting children affected by maternal imprisonment for over a decade in Liverpool, Merseyside in the United Kingdom.

Using the data derived from my PhD ‘Bubbles, Brick Walls and Connectivity’, I offer ‘whole families’ experiences of support systems including their experience of statutory services, nonstatutory services, family and friends and ‘Good Practice’ suggestions are proffered.

Consideration is given to what support can look like, the successes and the challenges. Attention is paid to how to help children who have contact with their mothers and how this help might differ to children for whom contact has been severed.

The chapter also focusses on supporting children and families post release and the challenges of engaging the mother in the service. Stories which highlight how the mother/child relationship can become fragmented/disrupted, either prior to or owing to imprisonment, are shared.

Despite typically being regarded as “low tech”, the food manufacturing and technology sector is increasingly turning to open innovation practices involving collaboration with universities in order to innovate. Given the broad range of activities undertaken by this sector and the fact that it utilises analytical, synthetic and symbolic knowledge for innovation, it makes an interesting case study on the factors that influence the formation of university–industry (U–I) links. The paper aims to discuss this issue.

Using data from 249 collaborative projects that occurred between UK universities and food manufacturing and technology firms, the analysis utilises a logistic regression model based on a “synthetic counterfactual approach” to modelling the probability a collaborative link will be established with one university and not others.

The results suggest that organisational proximity, conceptualised through the presence of prior ties between actors, has the largest influence on the formation of U–I links. In addition, spatial and technological proximities between actors also have a positive influence on link formation. This result suggests that the specificity of knowledge of the food sector is important in the formation of these U–I links.

The results suggest that the open innovation practices of food manufacturing and technology firms are like other sectors, even though their innovation practices are considered to be different. However, the limitations of the paper mean that these findings may be specific to firms in the food manufacturing and technology sector in the UK.

The food sector is under-represented in empirical studies on university collaboration; this paper addresses this and provides new insights into the formation of these links.

This study aims to analyze the theoretical complexity that underlies purchase managers’ perceptions of their ability to take part in the implementation of a new back-office service strategy.

A survey of purchasing department managers in the Antalya (Turkey) region was conducted. The purchasing managers of Antalya’s five-star accommodation businesses comprise the research sample.

Within the scope of the study, 205 questionnaires were gathered. Factor analysis, correlation and regression analysis were applied to the obtained data. The learning organization (LO) consists of three factors (organization, group/team and individual), service innovation (SI) consists of two factors (employee innovation behavior and new service development) and technology acceptance (TA) consists of four factors (perceived usefulness, perceived ease of use, facilitating situations and social factors), according to the findings of the factor analysis. According to correlation analysis, LO, SI and TA all have positive and significant relationships. The LO has been observed to play an intermediary function in the relationship between TA and SI as a consequence of the analysis that determines the mediation effect.

This study which dealt with the dimensions of SI, TA and LO showed a proposed model which gives a better understanding of how the development of back-office system strategies is affected by LOs.

This paper aims to investigate the composition and geography of an emerging “creative digital” cluster in London, in the context of cluster theory and emerging creative cluster concepts. This argues that this cluster cannot be divorced from the wider regional creative and digital economy and that its inter-dependence with a small number of “content” industries is critical to its formation. The significance of the “creative digital” firm blending design, communications and technological development is highlighted, as is its unique position in enabling such firms to flourish.

The research combines both quantitative with qualitative methods, based on cluster analysis of firm-level business data using GIS mapping software at a regional level; location quotient (LQ) analysis to reveal firm concentration at a local cluster level; an online questionnaire survey of firms within this cluster; participant observation of firm meet-ups over a three-year period; and face-to-face interviews with a sample of firms/owners.

The evidence generated from this research confirms the distinctive nature of this digital cluster and the benefits of co-location in an industrial district with proximities to a range of advanced producer services and cultural content provision. This has revealed an emerging “techno-creative habitus” (Scott 2010), which has been able to take advantage of market fluidity through a network of communities of interest firms, which have reshaped an existing global hub locally anchored by a highly porous locale.

The research is novel in combining spatial data analysis with qualitative research into firm behaviour and place-based factors that support the growth of this cluster. This has revealed new insights into the hybrid nature of tech firms that integrate content with both hardware and software applications and who innovate and grow through inter-personal cluster networks. This contributes to cluster theory and extends the range of proximities – social, institutional and cultural – that enhance the geographic advantages of clustering in this case.

Focusing on the specific context of two European old industrial regions – South Yorkshire (UK) and North Region of Portugal – this paper aims to identify and conceptualise a set of relational capabilities that business leaders perceive to play a key role in industrial rejuvenation.

A qualitative research design operationalised via case studies was followed for the empirical analysis. Data collection was developed through in-depth interviews with managing directors in small and medium-sized enterprises (SMEs) belonging to the metal and engineering industry and the textile and footwear sectors in the two old industrial regions. Data analysis followed the techniques of data categorisation, within case-analysis and cross-case analysis.

The study identifies relational capabilities that firms use to identify, access and leverage new knowledge: frequent meetings with customers; frequent meetings with suppliers; dialogue with government to influence policy that encourages research and technology transfer; partnership actions for the commercialisation of products and services; active membership with sector associations; immersion in science and technological parks; intentionally establishing links with entrepreneurship-supporting entities; human resources development by technical training institutions; and systematic links with the University. The relational capabilities identified require structured communication processes and alliance management practices to enable and support absorptive capacity and learning in inter-organisational networks.

The relational capabilities identified can help position regions in specific markets and value chains, contribute to improving regions’ internal and external connections and assist in combining regions’ strengths to create industrial capability in high-growth-potential areas.

This paper highlights the role of relational capabilities as a way to secure access to knowledge and competencies needed for firms’ innovation and avoidance of competency traps. This is particularly relevant in the context of European smart specialisation policy, where key regional stakeholders collectively engage in the identification of areas of competitive strength, enhanced coordination and strategic alignment of resources. The study is not without limitations, as findings are based on case studies of SMEs operating in the manufacturing industry and the analysis of relational capabilities is focused on knowledge novelty.

This paper aims to identify and conceptualize a set of relational capabilities that school libraries in the Alentejo region of Portugal develop for acquiring new knowledge that exists externally in the wider community.

A qualitative research design operationalized via case studies was followed for the empirical analysis. Empirical findings are based on the analysis of the 84 narrative reports submitted by school libraries as part of a national performance evaluation exercise that took place between 2010 and 2012. Data analysis followed the techniques of inductive data categorization, within case-analysis, and cross-case analysis.

The exploration of the relational capabilities that school libraries in the Alentejo region of Portugal develop for acquiring new knowledge that exists externally in the community resulted in the identification of relationships that school libraries in the region have established to acquire new knowledge: connecting with and supporting organizations committed to civic engagement; facilitating discussions about challenging issues through strategic partnerships; convening community conversations to identify shared concerns and solutions; and embracing local culture to foster endogenous development.

The ability to seek and recognize the value of new and external knowledge, assimilate it and apply it to organizational ends has been traditionally linked to the concept of absorptive capacity. While absorptive capacity literature in business settings is prolific, literature that focuses on school libraries’ ability to identify and explore external knowledge and applying it to improve their performance is scarce. Focusing on the specific context of the Alentejo region of Portugal as an archetypical rural area, this paper identifies how knowledge existing externally in the community is absorbed by rural school libraries through specific relational capabilities that reflect school libraries’ community orientation and engagement in participatory processes that develop social resilience.

Knowledge production in project studies is continuously challenged to combine scientific rigour and practical relevance, and a professional graduate programme in Project Management is a suitable environment for addressing this issue. This research aims to generate a framework of the Ecosystem of a University Research Centre in Project Studies (URC-PS) to enhance the benefits of research developed in a professional graduate programme.

The research was developed under the paradigm of Design Science and operationalised through a method of Design Science Research. The prescriptive approach was used to identify, design, develop, demonstrate, and evaluate the framework.

The framework comprises four macro-elements: Project Studies; Impact Generation Process; Circumstances, Governance and Management; and Context, broken into sixty elements. It provides a structure that is simultaneously holistic, integrative, and procedural. It also develops a perspective of knowledge co-creation between academics and practitioners in an engaged scholarship approach.

The framework provides a more thorough understanding of the ecosystem university management to the research centre itself, to engaged academics, and to external actors, which allows them to discuss, plan, execute, and evaluate the co-creation of knowledge in Project Studies.

The framework contributes to Organisational Knowledge Creation Theory by including and discussing outcomes and impacts from co-created knowledge in a URC-Project Studies environment. It also explores the concept of “Ba” in its proposal for structuring, organising, and operationalising the “Ba”.

This study aims to determine whether and how objectives and key results (OKRs) help employees collaborate and innovate.

A total of 295 executives and operational staff from two types of organizations – large corporations and start-ups – that have adopted OKRs were interviewed. Content analysis was performed.

Based on the opinions of executives and operational staff from both large organizations and start-ups, OKRs encouraged employee collaboration and innovation.

This study adopted a qualitative method; thus, the generalizability of the results might be limited. Therefore, more samples are required for statistical testing in future studies.

Managers can adopt OKRs and use them to encourage employee collaboration and innovation. OKRs should not be linked to employee compensation and clear and challenging goals should be set.

This study enhances the existing knowledge boundary, as to the best of the authors’ knowledge, no study has investigated the effect of OKRs on employee collaboration and innovation in two different types of organizations: large organizations and start-ups.