Stephen Toop and Martin Foreit
Investigates the provision, dissemination and use ofcommunity information in public libraries in five differentsocial areas by means of interviews with community librariansand…
Abstract
Investigates the provision, dissemination and use of community information in public libraries in five different social areas by means of interviews with community librarians and library users. Reveals that information from the Department of Social Security was the most heavily used. followed by bus timetables. People in the more affluent areas tended to make more use of community information than those in the poorer areas. The information could perhaps be more effectively promoted and more outside groups could be encouraged to use the libraries.
Details
Keywords
Luis D'Avolgio Zanetta, Matheus Takamori Costa Umebara, João Paulo Costa, Douglas Koji Takeda and Diogo Thimoteo Da Cunha
The purpose of this paper was to evaluate the differences between common Brazilian beer and pure malt beer in the responses of hedonic scaling, willingness to pay and emotional…
Abstract
Purpose
The purpose of this paper was to evaluate the differences between common Brazilian beer and pure malt beer in the responses of hedonic scaling, willingness to pay and emotional response.
Design/methodology/approach
Two types of beer were selected to be tested – a common beer: Pilsen Skol and pure malt beer: Pilsen Eisenbahn. All the analysis was conducted under three labeling conditions: blind; labeled; inverted label with 70 participants in each test. A nine-point hedonic scale evaluated the acceptance. The consumer was questioned how much he/she would be willing to pay for a bottle of beer that he/she tasted. A questionnaire was elaborated based on the EsSense profile to evaluate emotions; 25 emotions were evaluated using a five-point scale. The socioeconomic status was defined based on consumer's household characteristics.
Findings
The acceptance score, positive emotions and willingness to pay were higher for pure malt beer in the labeled test and for common beer (labeled as pure malt) in the inverted test. The findings highlight that information, such as beer type and socioeconomic status, could influence consumer responses by altering hedonic perceptions, emotions and commercial value attributed to different beers. In general, the beer type did not affect the evaluated variables.
Practical implications
Brewing industry should explore in their marketing strategies and state clearly the pure malt label. In restaurants, owners can explore pure malt beers as a strategy for garnering different customer profiles. Technological and production investments should be encouraged to reduce the product price, favoring the final consumer.
Originality/value
This study contributes to understanding the growth in the consumption of pure malt beers in Brazil. Moreover, it brings an overview of the influence of the label/information on regular Brazilian consumers.