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The purpose of this paper is to understand how a company could improve public engagement on social media (SM) analysing the case of Alento, which is a human resources and consulting company located in Portugal. The company’s presence on Facebook was analysed by using the honeycomb model for SM functionality, by Kietzmann et al. (2011), as a theoretical framework.

The authors implemented some actions to change procedures on SM management. Monitoring five months of data, the authors could compare the SM engagement before and after changes on SM management. Then, a convenience sample of 205 useable questionnaires was collected. The population of the study comprised Portuguese Facebook users who liked the Alento Facebook Fan Page. An analysis of honeycomb dimensions was performed.

The engagement level on Alento’s SM was increased by changing procedures identified on survey. In five months, Alento’s number of followers was increased by just 4.5 per cent, interactions were increased by 35 per cent, views were more than twice (+122 per cent) and fans who clicked on Alento’s Facebook page’s links were increased by 146 per cent.

There were also some limitations related to the sample, since the authors only obtained 205 responses. Therefore, the second suggestion for future investigations would be to conduct the survey on a larger number of people. This study just considers five months after changing procedures. A longer range of time could produce different results.

The most relevant contribution of the current study is the offer of some insights into the use of a simple tool such as the honeycomb model of Kietzmann et al. (2011) for the analysis of the social engagement from a firm’s perspective, regardless of their nature.

The importance of SM to spread good content and to reduce media costs is reinforced in this study.

This study is innovative, as it identifies a need of change on SM management, proposes and implements new procedures, checking its results. SM marketing is a new wagon of study, and the problem of how to increase engagement on professional SM is on top priorities of the field.

There is a research gap in the explanation of cyber incident response approaches in management to increase cyber maturity for small–medium-size enterprises (SMEs). Therefore, based on the literature analysis, the chapter aims to (1) provide cyber incident response characteristics, (2) show the importance for SMEs, (3) identify cyber incident response feasibility and causal factors, (4) provide scenarios for consideration to create an incident response plan (IRP), and (5) discuss the cyber incident response and managerial approaches in SMEs. The authors used content analysis of scientific and professional articles to develop the theoretical foundation of incident response approaches in management for SMEs. The authors start from the fundamentals to obtain knowledge and understanding of the latest threats and opportunities, and how to defend themselves using the limited capacity of resources might be the starting point to building an extensive incident response capability. Incident response capabilities and maturity levels vary widely between various organisations. There is no simple one-size-fits-all process for incident response; each case is unique and requires continuous refinement. Differentiation and adaptation to different types of SMEs are pivotal to developing cyber maturity and defining requirements that fit the market’s needs and are therefore more efficient in achieving the goal of increasing cyber security (CS) among business management. SMEs may not have a mature IRP, but at least one readiness indicator could lead to the preparation of a mature IRP. Implementation of the secure undertakings and information processes requires using modern information and communication technologies, incident response processes, and other modules that could enhance support for decision-making processes in management. The approach requires a systematic approach to issues related to constructing these solutions. The authors highlight that building efficient incident response approaches in management to improve cyber maturity will begin with infrastructure and people factors.

The purpose of this paper is to address the relations between religiosity and mental health (MH) among the immigrants living in Brasília, as per the perceptions of MH service professionals.

It is grounded in empirical qualitative research based on semi-structured interviews with 12 professionals – six psychiatrists and six psychologists working in MH services throughout Brasília. The experiences and perceptions of these professionals were analysed in the light of phenomenological assumptions, and temporally situated in the historical context of the construction of Brazil’s capital city.

Results show that these professionals recognize the importance of immigrant support services paying attention to issues of religiosity connected to those of MH, in spite of never having received training on the theme in their qualification course work. They are critical of the oppressive aspects of some religions, but recognize the predominance of positive effects of religiosity.

Albeit exploratory by nature, and with a limited number of study subjects, the study opens the way for more in-depth investigations of this rarely addressed MH issue and recommends its application to greater numbers of professionals and other contexts.

The results can contribute to the MH policy decision-making processes for the immigrant population in Brasília and also for training the professionals working in providing care for this population.

To contribute to the development of a new MH model in which professionals can adopt a more open posture in regard to the traditional pathologizing models used to address the question of religious phenomena.

Albeit exploratory in nature, this study makes a contribution by opening the way for the issue of religiosity and its impacts on MH to become the object of more in-depth investigations conducted from a multidisciplinary and interdisciplinary perspective, targeting greater numbers of MH professionals and extended to other internal and external migratory contexts.

In 2003, the then Chief Minister of Tamil Nadu in southern India, Jayaram Jayalalithaa, gave a speech about the “silent revolution” of the empowerment of Indian women. But 15 years on, regrettably, the promises of that revolution do not seem to have been fulfilled. Thanks to the various programs set up to champion women’s empowerment (involving local NGOs, public programs, and international support), women are now more prominent in certain public spaces and are able to play a genuine advocacy role with regard to the public authorities. Girls education has also significantly improved. But it has not brought about improved employment opportunities. Women are in fact losing out on paid employment (as is the case in India as a whole). They are also heavily indebted (not only from microcredit, but also informal lending and lending from private financial companies). Their indebtedness is disproportionate to their income, and compared to men. Moreover, women almost exclusively put debt toward the social reproduction of families. Reduced opportunities for paid employment and massive debt have hit Dalit women particularly hard. The analyses of this chapter use data collected over more than a decade in a rural area of Tamil Nadu, drawing together ethnography and quantitative data, including panel data (2010–2016). They shed light on the complexity of social change, intertwining forms of domination (here, caste, and gender), and the ambiguous qualities of so-called empowerment programs, whose impacts have been various and unexpected.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

Purpose: This chapter focuses on the relations between aging and the perception about the families’ quality of life in a medium-sized Portuguese city. Departing from the descriptions of individuals living with at least one child under 14 years of age, particular emphasis is put on how young adults perceive and incorporate into their speeches the presence and role of non-cohabiting elderly, namely their parents and in-laws, as an expression of the quality of life they experience.

Design/methodology/approach: Data rely on episodic interviews conducted with both men and women with young children (3–14 years old), within a broader sociological research devoted to the study of family rituals. The data collected was analyzed using qualitative techniques of content analysis with the help of NVivo software (QSR). The data is presented recurring to contextualized narratives.

Findings: Data analysis allows to conclude that geography matters in the perception that young adults have when reflecting upon the role of the elderly surrounding them, either their parents or in-laws. The presence and coexistence of generations are perceived as “priceless,” a “fortune,” and a “privilege,” possible in a medium-sized city, where everything is close enough to thicken the informal intergenerational solidarities between grandparents, parents, and grandchildren. Behind the scenes, data, furthermore, discloses unpredictable tensions arising mainly regarding children’s education, rules, and behavior.

Originality/value: This chapter contributes to shed light into the daily life of elderly people who are still independent and active, and the seemingly invisible presence and unimportant role they play in their children and grandchildren’s lives.

This paper analyzes the phenomenon of popular management literature, proposing a reflection about its role in the managers’ subjectivity. Pop-management literature comprises books and magazines produced by the business media for fast consumption. Adopting the psychoanalytical approach to fairy tales as a perspective, we conducted a content analysis of two success stories published in the business media. We observed that the structure and key elements of fairy tales are present in these stories. We argue that the success stories help to reduce tensions and mitigate frustrations, supposedly offering answers for anxieties and professional problems. We also argue that continued access to these texts might keep individuals linked to their power fantasies and therefore might affect their development and maturing processes.

This paper aims to compare the prevalence of metabolic syndrome (MetS) on the basis of three criteria. The diagnostic criteria adopted were those of the International Diabetes Federation, the National Cholesterol Education Program – Adult Treatment Panel III and the American Heart Association/National Heart, Lung and Blood Institute..

A transversal study was undertaken with 691 university students in Fortaleza, Brazil, in 2011-2013.

The prevalence of MetS varied considerably according to the criteria used, it being 4.1 per cent for the IDF, 0.7 per cent for the NCEP ATPIII and 1.7 per cent for the revised NCEP ATPIII. The criteria of the IDF presented reasonable agreement in relation to the NCEP ATP III (0.294) and revised NCEP ATP III (0.334). Moderate agreement was found between the NCEP ATPIII/revised NCEP ATPIII.

There is a need for a universal diagnostic criterion for MetS to obtain uniform and more reliable data for the elaboration of public health policies.