Marta Jacob, Mónica Martínez-Gómez, Carmen Florido and Aldric Vives
A study was conducted in Gran Canaria to analyse the driving factors that lead to higher loyalty amongst tourists staying in green hotels.
Abstract
Purpose
A study was conducted in Gran Canaria to analyse the driving factors that lead to higher loyalty amongst tourists staying in green hotels.
Design/methodology/approach
A conceptual model was designed to assess whether circular preferences and behaviour amongst guests (at home/in the hotel) and a hotel’s environmental policy affect guest loyalty to green hotels. A survey in hotels collected 211 responses. A new conceptualisation of the loyalty to green hotels construct was defined.
Findings
The model detects key success predictors and connects them to different measures to improve performance in terms of circular hotel practices. This paper identifies tourist segments with more pro-circular behaviour and the highest loyalty levels to green hotels and uses a multi-group analysis by partial least squares to assess the moderation of control variables for the proposed theoretical model, identifying segments with more pro-circular behaviour and loyalty levels to green hotels.
Practical implications
This study determines tourism segments with higher loyalty to green hotels by analysing commitment levels across market segments. The findings help eco-friendly hotels design plans to attract and retain guests that are environmentally aware and evaluate their acceptance of circular behaviour. Insights also support revenue strategies to encourage repeat business.
Originality/value
The study enhances research on tourists’ circular behaviour by focusing on island destinations, bridging a gap from continental studies. It highlights 3R-based practices, explores factors like gender, age, booking channel, board and traveller type that influence pro-circular behaviour and offers insights for destination management organizations and hotel marketers to attract long-term sustainable demand.
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The purpose of this paper is to use demand behavior estimation to find the sources of price variability among resort hotels at different Spanish destinations.
Abstract
Purpose
The purpose of this paper is to use demand behavior estimation to find the sources of price variability among resort hotels at different Spanish destinations.
Design/methodology/approach
This paper estimates online demand functions during high season for seven four-star resort hotels located at different Spanish destinations. Different price elasticity values are compared, and different factors affecting price elasticity are analyzed.
Findings
The main findings indicate that most of the high season periods display elastic demands, but factors such as a central location at a resort, recent refurbishments, the availability of additional facilities/services and a hotel targeted at the couples and/or half-board segments make the demand more inelastic; the Tenerife hotels had the most price-elastic demand; during the closest booking periods to the date of stay, the demand is usually more elastic; and a higher number of local competitors pushes down hotel prices.
Originality/value
This paper highlights the managerial implications of focusing on more profitable demand segments for hoteliers. This is especially useful for the development of revenue management software aimed at improving forecasts.
设计/方法/途径
该论文评估了位于西班牙不同目的地的七家四星级度假酒店在旺季期间的在线需求函数。比较不同的价格弹性值, 分析影响价格弹性的不同因素。
研究目的
本文的目的是使用需求行为估计来找出西班牙不同目的地度假酒店价格变化的来源。
研究发现
主要调查结果表明:(1)大多数旺季期间的需求弹性, 但诸如度假村的中心位置、最近的翻新、额外设施/服务的可用性以及针对夫妻和/的酒店等因素或半食宿使需求更加缺乏弹性; (2) 特内里费酒店的价格弹性需求最大; (3) 在离入住日期最近的预订期间, 需求通常更具弹性; (4) 更多的本地竞争者压低了酒店价格。
研究原创性/价值
本论文强调了酒店经营者应关注更有利可图的需求细分市场的管理意义。研究发现对于开发旨在改进预测的收益管理软件特别有价值。
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Janette Brunstein, Marta Fabiano Sambiase, Roberto Borges Kerr, Claudine Brunnquell and Luiz Carlos Jacob Perera
The purpose of this study is to argue for the need for more critical-reflective teaching-learning experiences in finance teaching, capable of promoting changes in students’ frames…
Abstract
Purpose
The purpose of this study is to argue for the need for more critical-reflective teaching-learning experiences in finance teaching, capable of promoting changes in students’ frames of reference toward sustainability. The aim was to evaluate the levels of reflection and the transformative learning experiences perceived by undergraduate students enrolled in three finance disciplines at a Business Administration course of a Brazilian business school. This course has been the object of pedagogical experience toward sustainability teaching-learning for some years.
Design/methodology/approach
The authors used mixed data. For quantitative data, the authors collected 188 questionnaires, as well as 160 student-written reports for qualitative data.
Findings
Incorporating sustainability topics into finance disciplines, longitudinally, stimulates critical reflection and transformations in students’ mindsets toward sustainable rationality in finance. Despite the high number of agreements with reflection and critical reflection levels, emphasis only on the theoretical discussion of sustainability presuppositions does little to contribute to the practical application of concepts.
Research limitations/implications
Although the study was conducted in a particular Business School, the authors expect that the results can be replicated and improved in comparative studies, encouraging transformative learning in the teaching-learning of finance.
Practical implications
The results show the potential and limitations of the experiences studied and its implications for theoretical and didactics in finance teaching. The discussions and the examples of practical activities presented can bring contributions to educators, professors and researchers.
Originality/value
Few studies in finance seeks to evaluate pedagogical experiences from the point of view of students’ learning, especially in relation to the development of a new rationality.
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The purpose of this paper is to investigate the role of identification and disidentification processes of individuals who perform dirty work. Specifically, this study seeks to…
Abstract
Purpose
The purpose of this paper is to investigate the role of identification and disidentification processes of individuals who perform dirty work. Specifically, this study seeks to understand how identification creates resilience for volunteer workers to endure dirty work.
Design/methodology/approach
The present study examines the resilience of volunteers in dirty work roles by interviewing 37 volunteers at an animal shelter and observing volunteers for 72 hours. The transcripts and field notes were analyzed using a grounded theory analysis.
Findings
Volunteers construct multiple identifications and disidentifications as part of the resilience process to engage dirty and dangerous work. Volunteers switched between different (dis)identifications and communicatively reinforced (dis)identifications to overcome the physical and social stigma associated with their work.
Originality/value
The present study extends research on resilience into a new context: dirty work. The findings bring into question assumptions regarding resilience and how a disruption is defined in the resilience literature. Disruptions are communicatively constructed and future studies should continue to research alternative contexts to study resilience labor.
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Fabio Cassia, Nicola Cobelli and Marta Ugolini
Previous research has shown that business-to-business (B2B) brand image has positive effects on customer loyalty. However, the results have been inconsistent because they have…
Abstract
Purpose
Previous research has shown that business-to-business (B2B) brand image has positive effects on customer loyalty. However, the results have been inconsistent because they have highlighted that B2B brand image has either direct or mediated effects on loyalty. Drawing on the framework of service transition, this study aims to develop and test a model that reconciles previous findings. This model suggests that goods-related and service-related B2B brand images coexist in customers’ perceptions and impact customer loyalty in different ways.
Design/methodology/approach
A model was developed and estimated using covariance-based structural equation modeling. The data used in the analysis were collected through a survey in the Italian health-care industry, focusing on the relationship between hearing aid manufacturers and audiologists.
Findings
Both goods-related and service-related B2B brand images have positive effects on loyalty. However, while the effects of goods-related image on loyalty are fully mediated by satisfaction, service-related image has both direct and mediated effects on loyalty.
Research limitations/implications
This study reconciles previous work arguing that B2B brand image has either direct or mediated effects on loyalty by focusing on the transition from a goods-oriented logic for branding to service branding. In particular, the analysis focuses on the role of the brand in the co-creation process, suggesting that a service-related brand image reflects the value unfolding over time through co-created experiences. However, additional research needs to be conducted in other industries before the results can be generalized.
Practical implications
The findings provide managers with insights for the co-creation of their B2B brand images. In particular, the results urge managers to integrate the traditional goods-oriented approach to branding with service branding, showing that enriching B2B brand image with service-related aspects will have a direct and positive effect on loyalty. However, brand image cannot be created or changed unilaterally by the firm as it is determined by the customer based on co-creation experiences.
Originality/value
This is the first study to explicitly and separately consider the effects of goods-related and service-related aspects of B2B brand image on loyalty. It also is one of the first studies to apply service logic to B2B branding issues.
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Luis Acedo, Marta Botella, Juan Carlos Cortés, J. Ignacio Hidalgo, Esther Maqueda and Rafael Jacinto Villanueva
The purpose of this paper is to study insulin pump therapy and accurate monitoring of glucose levels in diabetic patients, which are current research trends in diabetology. Both…
Abstract
Purpose
The purpose of this paper is to study insulin pump therapy and accurate monitoring of glucose levels in diabetic patients, which are current research trends in diabetology. Both problems have a wide margin for improvement and promising applications in the control of parameters and levels involved.
Design/methodology/approach
The authors have registered data for the levels of glucose in diabetic patients throughout a day with a temporal resolution of 5 minutes, the amount and time of insulin administered and time of ingestion. The estimated quantity of carbohydrates is also monitored. A mathematical model for Type 1 patients was fitted piecewise to these data and the evolution of the parameters was analyzed.
Findings
They have found that the parameters for the model change abruptly throughout a day for the same patient, but this set of parameters account with precision for the evolution of the glucose levels in the test patients. This fitting technique could be used to personalize treatments for specific patients and predict the glucose-level variations in terms of hours or even shorter periods of time. This way more effective insulin pump therapies could be developed.
Originality/value
The proposed model could allow for the development of improved schedules on insulin pump therapies.
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Clinton A. Patterson, Chi-Ning Chang, Courtney N. Lavadia, Marta L. Pardo, Debra A. Fowler and Karen Butler-Purry
Concerning trends in graduate education, such as high attrition and underdeveloped skills, drive toward a new doctoral education approach. This paper aims to describe and propose…
Abstract
Purpose
Concerning trends in graduate education, such as high attrition and underdeveloped skills, drive toward a new doctoral education approach. This paper aims to describe and propose a transformative doctoral education model (TDEM), incorporating elements that potentially address these challenges and expand the current practice. The model envisions discipline-specific knowledge coupled with a broader interdisciplinary perspective and addresses the transferable skills necessary to successfully navigate an ever-changing workforce and global landscape. The overarching goal of TDEM is to transform the doctoral student into a multi-dimensional and adaptive scholar, so the students of today can effectively and meaningfully solve the problems of tomorrow.
Design/methodology/approach
The foundation of TDEM is transformative learning theory, supporting the notion learner transformation occurs throughout the doctoral educational experience.
Findings
Current global doctoral education models and literature were reviewed. These findings informed the new TDEM.
Practical implications
Designed as a customizable framework for learner-centered doctoral education, TDEM promotes a mentor network on and off-campus, interdisciplinarity and agile career scope preparedness.
Social implications
Within the TDEM framework, doctoral students develop valuable knowledge and transferable skills. These developments increase doctoral student career adaptability and preparedness, as well as enables graduates to appropriately respond to global and societal complex problems.
Originality/value
This proposed doctoral education framework was formulated through a review of the literature and experiences with curricular design and pedagogical practices at a research-intensive university’s teaching and learning center. TDEM answers the call to develop frameworks that address issues in doctoral education and present a flexible and more personalized training. TDEM encourages doctoral student transformation into adaptive, forward-thinking scholars and thriving in an ever-changing workforce.
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Timothy J. Bartik and Marta Lachowska
In order to study whether college scholarships can be an effective tool in raising students’ performance in secondary school, we use one aspect of the Kalamazoo Promise that…
Abstract
In order to study whether college scholarships can be an effective tool in raising students’ performance in secondary school, we use one aspect of the Kalamazoo Promise that resembles a quasi-experiment. The surprise announcement of the scholarship created a large change in expected college tuition costs that varied across different groups of students based on past enrollment decisions. This variation is arguably exogenous to unobserved student characteristics. We estimate the effects of this change by a set of “difference-in-differences” regressions where we compare the change in student outcomes in secondary school across time for different student “length of enrollment” groups. We also control for student fixed effects. We find positive effects of the Kalamazoo Promise on Promise-eligible students large enough to be deemed important – about a 9 percent increase in the probability of earning any credits and one less suspension day per year. We also find large increases in GPA among African American students.