Sachiko Takeda, Marta Disegna and Yumei Yang
The purpose of this paper is to investigate the changes in Chinese workers’ values by comparing the work-related values of the One-Child Generation (OCG), the Social Reform…
Abstract
Purpose
The purpose of this paper is to investigate the changes in Chinese workers’ values by comparing the work-related values of the One-Child Generation (OCG), the Social Reform Generation and the Cultural Revolution Generation.
Design/methodology/approach
A survey was conducted with 918 Chinese employees, the vast majority of them working for Chinese domestic firms in Guangzhou, Shaoguan and Harbin. The collected data were analysed mainly using ANOVA, Tukey’s pairwise comparison and Kruskall–Wallis tests.
Findings
The OCG was found to place less importance on income and job security, while possessing higher tolerance towards the practice of nepotism, than the older two generations. The authors found no significant differences in the levels of intrinsic values and altruism among the three generations. Additionally, the results indicate overall low altruistic values and high extrinsic values across all three generations of Chinese workers.
Originality/value
China’s unprecedented generation of only-children as workers is an unknown factor. It is only now, over a decade after the OCG first entered the job market, that a comparative study between their work values and those of previous generations has become possible. This study exploits the momentum and is one of the first studies to include the OCG in the investigation of work value changes in Chinese society.
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Francesco Saverio Massari, Pasquale Del Vecchio and Eva Degl'innocenti
This paper aims to explore how digital technologies can transform the museum into an “interaction platform” able to play a key role in the value co-creation processes of the…
Abstract
Purpose
This paper aims to explore how digital technologies can transform the museum into an “interaction platform” able to play a key role in the value co-creation processes of the tourism destination.
Design/methodology/approach
The paper applies the “co-creation through interactions” perspective by Ramaswamy and Ozcan. Empirically, the paper is based on the methodology of single case study identified in MArTA, the well-known National Archeological Museum of Taranto (South Italy). Data collection has been implemented through interviews with key informants and secondary data related to online interviews, press release and reports.
Findings
Findings provide empirical evidence about the contribution that a digitalization strategy can create a “museum as a platform” in which the interactions between the museum, its stakeholders and other co-creation elements (interfaces, artifacts and processes) bring benefits in terms of tourism experiences and sustainable development of the destination.
Practical implications
This research highlights the cultural changes and the actions that museum management has to implement to properly benefit from digitalization and to transform the museum into a reference point for reflection and innovation.
Originality/value
Elements of originality can be found in (1) the exploration of the wide spectrum of benefits and innovations that digital technologies can offer to the museum-mediated interactions and (2) the contribution to the understanding of the museum as a digitalized “interaction platform” capable of supporting the processes of co-creation of value in the complex network of actors and objects of a tourism destination.
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Marta Meleddu, Giuseppe Melis, Manuela Pulina and Sandra Zapata-Aguirre
Events play a strategic role to attract tourist flows especially during the low season. The purpose of this paper is to explore the gap between consumers’ expectations and actual…
Abstract
Purpose
Events play a strategic role to attract tourist flows especially during the low season. The purpose of this paper is to explore the gap between consumers’ expectations and actual satisfaction at cultural events.
Design/methodology/approach
A principal components analysis identifies a set of orthogonal factors related to visitors’ expectations and actual satisfaction at two different events. The empirical data were collected during two events. The geographical setting is Sardinia (Italy) where two important cultural events are held in the low season: the Cavalcata (held at the end of May) and the Sartiglia (held during Carnival). A representative random sample is collected taking into account gender, age and visitors’ nationality heterogeneity (Italian, English-speakers, French and Spanish).
Findings
Some homogeneous findings have been obtained for the two events, regardless of the different levels of attractiveness. Notably, both the events are perceived as authentic and as the expression of identity. On the whole, the empirical results indicate that the events were able to generate high levels of satisfaction.
Research limitations/implications
The main limitation of this research is that the data refer to only one year, while a wider time series could allow a more accurate evaluation of both the expectations and the performance results deriving from the management of the two events. The findings provide directions to local policy makers to adopt tailored strategies to boost strengths and to contrast weaknesses of low season events.
Practical implications
The methodological approach presented in this paper helps practitioners and policy makers to deepen their understanding of visitors’ actual experience as well as to improve the overall quantity and quality of services offered during the events.
Social implications
An in-depth analysis of the perceived quality of the services provided at events can allow public and private organizers to identify critical issues, enabling them to improve event planning, efficiency, profitability and overall performance.
Originality/value
This paper employs an “Importance-Performance” model (Martilla and James, 1977; Riviezzo et al., 2009) to study the gap between visitors’ expectations and their perceived performance in two events held during the low tourist season. Thanks to the use of an equivalent survey, the comparison offered the opportunity to highlight common features that allowed a generalization of results and a broader discussion.
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Juan Gabriel Brida, Marta Meleddu and Manuela Pulina
The purpose of this paper is to examine museum visitors’ experience. The objective of the research is to explore preferences, behaviour, overall. This study experience and the…
Abstract
Purpose
The purpose of this paper is to examine museum visitors’ experience. The objective of the research is to explore preferences, behaviour, overall. This study experience and the determinants on repeated visits to two heritage sites. In particular, a more comprehensive regression approach is introduced and employed to compare results at two regional museums.
Design/methodology/approach
First, a factor analysis identifies a set of orthogonal factors related to visitors’ perceptions on their positive and negative experiences at two different museums. Second, a two-step cluster analysis is implemented to identify specific demand segments. Third, a regression analysis reveals the key determinants that influence visitors’ perceptions on the quality of services provided at the cultural sites. The empirical data were collected at two archaeological museums located in Sardinia and Trentino Alto Adige (Italy).
Findings
On the whole, some homogeneous findings have been obtained for the two cultural sites, regardless of the different levels of attractiveness exerted by these two museums. Moreover, the outcomes highlight that the two museums need to be reinterpreted and reorganised with the provision of supplementary services, able to satisfy a broader audience, and enriching their traditional mission that is to collect, preserve and exhibit the archaeological heritage.
Practical implications
The methodological approach presented in this paper is for practitioners and curators to deepen their understanding of their consumers and to improve the overall quantity and quality of services offered.
Originality/value
This paper presents a novel and integrated approach to investigate customers’ experience and their needs with the aim of improving the overall quality of the services provided at the museum. The proposed methodology is used to analyse multidimensional aspects of the visit to a cultural site. Within the literature on museum marketing and management, this methodological framework can be regarded as an alternative approach to analyse visitors’ experience, characteristics, behaviour, preferences and to elicit specific characteristics of different segments of demand.
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David Boto-Garcia, Marta Escalonilla, Emma Zapico and Jose F. Baños
This paper aims to examine hotel guests’ satisfaction relative to room rates paying attention to the heterogeneity in the scale of satisfaction scores.
Abstract
Purpose
This paper aims to examine hotel guests’ satisfaction relative to room rates paying attention to the heterogeneity in the scale of satisfaction scores.
Design/methodology/approach
This paper studies guests’ post-purchase hotel evaluation using survey data from a sample of 14,879 tourists visiting a Northern Spanish region. This study estimates a Heteroskedastic Ordered Probit model in which both “cognitive” and “emotional” components of satisfaction are modelled. The model allows us to control for heterogeneity in the scale of the latent satisfaction scores.
Findings
This paper finds that satisfaction relative to rates (value for money) decreases with expenditure per person and day. Interestingly, this negative relationship mainly holds for those who do not prioritize prices at the time of choosing the hotel. Positive first impressions are positively associated with higher satisfaction. In addition, this study finds that the emotional component of satisfaction increases with hotel quality and hiring a full board, being also greater among women and elderly people.
Originality/value
Instead of using an overall measure of satisfaction, this paper uses one that gathers how the tourist assesses satisfaction in relation to cost (value for money).