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Publication date: 6 February 2017

Oriol Domínguez Martínez, Marta Colmenares Fernández and Alejandro García Hermida

The M’Hamid Oasis is the last of the palm groves in the Drâa Valley, in Southern Morocco. The 13 villages (ksar/ksour in Arabic) in M’Hamid share many sociological, urban, and…

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Abstract

Purpose

The M’Hamid Oasis is the last of the palm groves in the Drâa Valley, in Southern Morocco. The 13 villages (ksar/ksour in Arabic) in M’Hamid share many sociological, urban, and architectural similarities with the ksour located in the pre-Saharan valleys. These similarities range from environmental threats, such as extreme climate, to the current social and economic model. As a result, the settlements are being abandoned, and the tangible and intangible heritage of the Drâa Valley is in a progressive disappearance. The paper aims to discuss these issues.

Design/methodology/approach

To deal with the complexity of this problem, a progressive approach beginning at the territorial scale must be developed. In this regard, a lasting solution can be found only by promoting development that integrates nature, culture, and architecture, as well as by finding a new balance of these elements within the current social and economic requirements.

Findings

This paper presents part of the research conducted by the team of the Terrachidia Association, which allows an overall understanding of the place. To this aim, the new social and economic context of the Drâa Valley is pointed out, as well as the characteristic features of M’Hamid architecture and urbanism. In this regard, the principles and requirements of its conservation are presented, and the project of the Terrachidia Association is also described. Finally, the project’s impact is assessed and the results of the set of interventions are evaluated.

Practical implications

Since 2012, the activity of the Terrachidia Association has focussed on the study, promotion, preservation, and restoration of the architectural and cultural heritage of M’Hamid. The main activity of the association focusses on the organization of workshops, which are attended mainly by university students and professionals from around the world.

Social implications

In total, 13 workshops were organized since 2012, thanks to the engagement of the local population. In this period, around 300 participants from more than 15 different countries attended these workshops, working with approximately a 100 local craftsmen. All of them share a similar commitment to the work that Terrachidia is developing. These workshops allow the participants to know places and people in a way hardly achievable through conventional tourism. At the same time, this awareness is also achieved in the local population, and cultural exchange strengthens its identity.

Originality/value

The purpose of the workshops organized by Terrachidia is manifold, and the participants actively take part in the restoration works while they interact and exchange experiences with a reality that is generally unknown in western societies. The local population also benefits from this cultural exchange by strengthening their identity, which is linked to architecture, and demonstrating the economic possibilities of conservation through responsible tourism. And these aims are achieved through a self-managed project, which benefits all involved.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 7 no. 1
Type: Research Article
ISSN: 2044-1266

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Article
Publication date: 28 October 2024

Cristian Armando Yepes-Lugo, Robert Ojeda-Pérez and Luz Dinora Vera-Acevedo

This paper aims to evaluate the evolution of the organizational field in the Colombian coffee industry between 1960 and 2020 and explain how peripheral actors influenced…

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Abstract

Purpose

This paper aims to evaluate the evolution of the organizational field in the Colombian coffee industry between 1960 and 2020 and explain how peripheral actors influenced institutional change.

Design/methodology/approach

The methods analyze historical processes from a hermeneutical and interpretative perspective. The authors used data collection techniques through interviews, archive data, publications and media reports, embracing an interdisciplinary and qualitative documentary approach. This approach helps the authors unravel the temporal dimensions of the historical discourse related to coffee and the involvement of various actors within organizational structures.

Findings

The authors found that, unlike the literature regarding the change in organizational fields, recently, within the coffee sector in Colombia, the institutional work of peripheral actors (small producers, local associative groups and coffee women, among others) is changing the field as follows: (1) women are changing traditional behaviors moving from hierarchical family structures and lack of gender awareness, to empowered, horizontal and sustained relationships, (2) indigenous people include rituals and other traditional practices in coffee production and (3) ex-guerrilla members are helping to strengthen the peace process implementation in Colombia through coffee production.

Research limitations/implications

The authors did not conduct statistical or computational analysis to simulate the emergence of new organizational forms. Instead, the authors attempted to elucidate narratives and discourses that reflect the tensions between central and peripheral actors from a historical perspective.

Practical implications

This study seeks to help leaders and managers overcome processes or organizational change in which peripheral actors are crucial. From that perspective, allocating resources and capabilities can become more effective.

Originality/value

This paper offers a new perspective of change within organizational fields from the roles of peripheral actors, which are fundamental in change processes within organizational fields, especially in the global south, where tensions between elites and vulnerable people are familiar.

Details

Journal of Management History, vol. 31 no. 1
Type: Research Article
ISSN: 1751-1348

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