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Available. Open Access. Open Access
Article
Publication date: 1 March 2019

Rumana Islam Sarker, Markus Mailer and Sujit Kumar Sikder

The purpose of this paper is to explore the actual walking distance to public transport (PuT) stations and to report passenger perceptions on route choice.

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Abstract

Purpose

The purpose of this paper is to explore the actual walking distance to public transport (PuT) stations and to report passenger perceptions on route choice.

Design/methodology/approach

A systematic case study has been conducted after administrating a tailor-made paper-based intercept survey in a German city (Munich). It can determine the interrelation between the accessibility of the transit service and evaluation on walking distance acceptance. Statistical analysis and geo-spatial approach were completed for obtaining major findings.

Findings

Statistical and geo-spatial analysis shows that respondents living in low-density areas walk longer than residents living in nearby inner city areas. In terms of PuT modes, residents walk longer for suburban train and subway/metro (U-Bahn) than for bus/tram services. Transit users accept a longer walking distance to reach a train station than other PuT modes and they choose the most direct and quickest route to reach PuT stations.

Research limitations/implications

Findings of this study would help to formulate future strategies and standards for the sustainable planning of public transportation systems in the context of Munich and many other cities around the globe with similar conditions. However, future research should be conducted using a large-scale survey for evaluating the comprehensive picture of walking patterns to PuT stations. Accessibility to PuT stations can also be modeled and evaluated by adopting open data and voluntary social media information. Unfortunately, this study only presents a partial evaluation of walking focused on accessibility at selected PuT stations in different settings of the urban fabric.

Social implications

This empirical study can be considered as an initial finding in the favor of the city transport authority to provide a design scale for improved accessibility of transit users; however, further investigation should be conducted using a large-scale survey for evaluating the comprehensive walking patterns.

Originality/value

A systematic case study has been conducted after administrating a tailor-made paper-based intercept survey in a German city (Munich). Findings of this study would help to formulate future strategies and standard for the sustainable planning of the public transportation system in the context of Munich and many other cities in the globe with similar conditions.

Details

Smart and Sustainable Built Environment, vol. 9 no. 1
Type: Research Article
ISSN: 2046-6099

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Book part
Publication date: 15 August 2024

Ulrike Pröbstl-Haider and Nina Mostegl

The effects of climate change are no longer a distant, slow-paced, future phenomenon. Due to the high dependency on reliable snow conditions, the tourism sector in Austria will…

Abstract

The effects of climate change are no longer a distant, slow-paced, future phenomenon. Due to the high dependency on reliable snow conditions, the tourism sector in Austria will need to rapidly implement adaptation measures to forego further negative impacts. However, the framing of the subject in tourism is already difficult and complex. Despite an increase in climate change awareness, the necessary collective change seems to be deliberately tardy and adaptation processes are slowly considered in political decision-making. Strategic documents on tourism policy are still lacking clear information about this challenging task and suitable strategies. Against this background, the chapter at hand discusses instruments and pathways to deal with wicked problems using climate change and winter tourism in Austria as an example. The adaptation processes for winter tourism make it possible to describe different strategies, such as normative authoritative ones, evidence-based technocratic problem-solving, incremental adjustments or participatory processes and to analyse them using case studies. It becomes clear that evidence-based, normative or participatory approaches all have their strengths and weaknesses. While, on the policy level in Austria, the discussion about the right instruments has just started, a closer look at the project-based level shows the significant potential of a bottom-up approach. However, what is required is more exchange between governmental levels, a transparent distribution of responsibilities, detailed adaptation monitoring and reliable climate-proofing of new and existing policies. Currently, it is the bottom-up processes that show more courage for change and effective implementation of measures against global warming.

Details

Tourism Policy-Making in the Context of Contested Wicked Problems: Sustainability Paradox, Climate Emergency and COVID-19
Type: Book
ISBN: 978-1-80455-453-1

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Book part
Publication date: 18 September 2024

Xuan-Hoa Nghiem, Huong Trang Pham, Thu Giang Nguyen and Thi Kim Duyen Nguyen

Climate change has been universally recognized as a major threat to human well-being, necessitating a comprehensive transformation of people's activities. Various measures have…

Abstract

Climate change has been universally recognized as a major threat to human well-being, necessitating a comprehensive transformation of people's activities. Various measures have been proposed to contain climate change among which the green transformation grabs special attention, thanks to its desirable properties. Within the green transformation process, green tourism comes to prominence with huge potential. As one of the largest carbon emitters, the transition towards green tourism may offer substantial benefits not only for tourism companies but also for the whole economy. Yet, most studies tend to focus on the adverse effects of tourism on climate change while overlooking the potential impact of climate change on tourism. This chapter clarifies the feedback relationship between climate change and tourism and makes some recommendations.

Details

The Emerald Handbook of Tourism Economics and Sustainable Development
Type: Book
ISBN: 978-1-83753-709-9

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Article
Publication date: 18 August 2014

Robert James Thomas

The aim of this study is to evaluate rugby fans’ attitudes toward financial sponsorship, specifically event sponsorship and Dove Men+Care and its association with the Welsh Rugby…

3157

Abstract

Purpose

The aim of this study is to evaluate rugby fans’ attitudes toward financial sponsorship, specifically event sponsorship and Dove Men+Care and its association with the Welsh Rugby Union. The study examines four issues: How do rugby fans perceive event sponsorship? How does such sponsorship affect consumption choices? Do fans engage in long-term relationships with the event’s sponsoring brand? Are relationships affected by the event sponsor’s engagement with other international teams and rugby events?

Design/methodology/approach

This paper is a theory-building, exploratory study that utilised a qualitative framework. Data were collected over a 12-month period, incorporating the autumn internationals of 2012 and 2013, with 198 fans participating in focus groups before and after games.

Findings

The results reveal a distinct lack of brand awareness on the part of the participants, a collective perception of the sponsor as incongruent given the event and a demonstration of enmity arising from rival sponsorships by the sponsoring brand. Additionally, the findings reveal a reluctance to consume the sponsoring brand in either the short or long term given its incongruence, lack of functionality, pre-existing schematic frameworks and obdurate brand preferences.

Research limitations/implications

Given that autumn internationals are held every season by several of the international rugby board (IRB) ranked teams, the findings of this research have an immediate and direct application for brand managers involved or implementing sponsorship programs. The research outlines both short and long term mistakes made by the sponsor as perceived by the fans’ themselves, and suggests that those brands considering becoming involved in sport and event sponsorship instigate a more informed, strategic approach to their sponsorship activities. However, the work is context driven and therefore not generalisable.

Practical implications

The findings enable marketing brand managers to effectively evaluate events against the backdrop of strategic fit, as well as fan/consumer expectations, their needs and wants and willingness to engage.

Originality/value

Despite rugby union’s growing global presence, little or no research has examined sponsorship within the context of rugby union and none exists that has evaluated event sponsorship, and been driven by fans’ perspectives. This paper fills that void. The research delineates fans attitudes, opinions and brand conceptualisations relating to event sponsorship, incorporating evaluations of identity, congruence and fit. Moreover, the paper highlights what to avoid from a strategic and brand building perspective when considering event sponsorship in a rugby union context.

Details

Journal of Product & Brand Management, vol. 23 no. 4/5
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 4 March 2014

Jennifer Paff Ogle, Karen H. Hyllegard and Ruoh-Nan Yan

The purpose of this study is to invoke a consumer socialization approach to compare mothers and tween daughters on variables that may shape their clothing preferences and…

1711

Abstract

Purpose

The purpose of this study is to invoke a consumer socialization approach to compare mothers and tween daughters on variables that may shape their clothing preferences and consumption behaviors. Additionally, this study explored the variables that predict how mothers and daughters respond to Pretty Brainy, an online clothing company that incorporates prosocial messaging into its product design and marketing.

Design/methodology/approach

Data were collected from 106 mother-daughter pairs using an online survey. In completing the survey, participants were instructed to view and evaluate the Pretty Brainy brand web site and clothing.

Findings

Mothers and daughters assigned similar degrees of importance to several clothing characteristics – including aesthetics/design, comfort, fit, use of socially responsible construction/production methods, and use of high performance technology – providing support for the consumer socialization model. Mothers and daughters were not similar on all clothing constructs explored, however, differing on the importance of some clothing characteristics examined (notably, brand name), as well as past socially responsible clothing purchase behavior, clothing involvement, and proximity of clothing to self. These differences may be explained in part by the mothers’ and daughters’ respective life stages. Among both mothers and daughters, attitude toward brand was the strongest predictor of purchase intention toward Pretty Brainy, which is consistent with established models of the attitude-intention relationship.

Originality/value

This study provides understanding about the influence of mothers upon tween girls’ clothing consumption behaviors, helping to clarify inconsistencies in prior work as well as lending new insights into the role of mothers in socializing their daughters with respect to socially responsible clothing consumption.

Details

Journal of Fashion Marketing and Management, vol. 18 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Available. Open Access. Open Access
Article
Publication date: 7 April 2023

Virginie Lavoye, Jenni Sipilä, Joel Mero and Anssi Tarkiainen

Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it…

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Abstract

Purpose

Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it urgent to understand the drivers and consequences of the exploration of styles in VTO contexts (herein called self-explorative engagement). Notably, little is known about the antecedent and outcomes of the personalized self-explorative experience central to VTOs. This paper aims to fill this knowledge gap.

Design/methodology/approach

An online quasi-experiment (N = 500) was conducted in the context of fashion and beauty VTOs. Participants were asked to virtually try on sunglasses or lipsticks and subsequently answer a questionnaire measuring the key constructs: self-presence (i.e. physical similarity and identification), self-explorative engagement (i.e. exploration of styles in VTO context), brand cognitive processing and brand attitude. The authors analyze the data with structural equation modeling via maximum likelihood estimation in LISREL.

Findings

The experience of self-presence during consumers’ use of VTOs in augmented reality environments has a positive effect on self-explorative engagement. Furthermore, a mediation analysis reveals that self-explorative engagement improves brand attitude via brand cognitive processing. The results are confirmed for two popular fashion and beauty brands.

Originality/value

Grounded in extended self theory, to the best of the authors’ knowledge, this is the first study to show that a realistic VTO experience encourages self-extension via a process starting from the exploration of styles and results in increased brand cognitive processing and more positive brand attitudes. The exploration of styles is enabled by self-presence.

Details

Journal of Services Marketing, vol. 37 no. 10
Type: Research Article
ISSN: 0887-6045

Keywords

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