Search results

Changing industry dynamics can significantly impact the fortunes of companies. This creates a need for them to have an effective linkage of industry analysis and strategy process as a source of competitive advantage. The purpose of this paper is to describe how Nokia, a major global manufacturer of equipment solutions and services for network operators and corporations, implemented an effective method for dynamic industry analysis linked to strategy making with positive results.

This study is part of an ongoing research project that tracks the strategic direction of Nokia and took place between 1997 and 2003. Internal documents, databases, archival and interviews were collected and analyzed.

This article examines how companies could become more competitive by using forward looking industry analysis in their strategy process. Industry analysis within the strategy process helped Nokia to become the world leader in mobile communications equipment, and prominently in mobile phones during the late‐1990s and 2000s.

The authors aim to contribute to strategic management and industry analysis knowledge by designing, implementing and documenting a tangible and practical example on how it could help companies to reach global leadership as illustrated in the article.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

What would you do if your company was operating in an industry that was exceeding analyst predictions to grow by 30‐40 per cent a year and where all your competitors were upbeat about the future? For Nokia, the answer was to plan for a slowdown. And thanks to its industry‐analysis modeling this strategy proved to be the right one as it emerged as one of the leading telecommunications providers in early 2000.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.