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1 – 10 of 18Mark B. Kolesar and R. Wayne Galbraith
There has been an explosion in the number of retail Web sites since 1995, e‐retail offering shares a few common elements specifically a product search facility (often augmented by…
Abstract
There has been an explosion in the number of retail Web sites since 1995, e‐retail offering shares a few common elements specifically a product search facility (often augmented by a product evaluation facility), an on‐line purchase function and a product delivery capability. There is a body of theory and empirical research in the study of customer loyalty drivers in the services sector, which demonstrates that customers evaluate services on the basis of tangibles, responsiveness, empathy, assurance, reliability and control. These service qualities depend on the customer’s perception of the overall service experience. The most influential element in the service experience is the relationship between the service provider and the customer. The Internet is a poor service delivery medium, it lacks the capacity for direct personal interaction enjoyed by non‐Internet based services. Sets out a number of marketing and Website design implications for e‐retailers and suggests means by which e‐retailers can manage customer perceptions to increase sales and develop greater customer loyalty.
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Mark Kolesar and Dennis L. Weisman
Accommodative competitive entry policies (unbundling, resale and interconnection) yield contestable retail telecommunications markets. The combination of setting efficient prices…
Abstract
Accommodative competitive entry policies (unbundling, resale and interconnection) yield contestable retail telecommunications markets. The combination of setting efficient prices for network elements and allowing competitors to choose their preferred level of wholesale quality renders the retail market self‐regulating with respect to both price and quality. Any overhang of regulation at the retail level under these conditions is potentially harmful to fostering a competitive market outcome.
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Recent studies of bureaucracy and decision making in education using differing methodologies and populations are, the writer claims, pointing to generalizations which are largely…
Abstract
Recent studies of bureaucracy and decision making in education using differing methodologies and populations are, the writer claims, pointing to generalizations which are largely supportive of each other. An important question only partly answered is whether the relationships identified as between the bureaucratic variables and situational and personal variables examined are causal. Caution should therefore be exercised in drawing implications for practice. Nevertheless, on the basis of overall consistency in the findings, the writer proposes that moves toward participative management approaches and away from rigid hierarchical organization of schools should lead to positive consequences such as improved supervisor effectiveness, greater teacher satisfaction, a decrease in student alienation, and improved student achievement.
Massoud Moslehpour, Chanho Song, Anh Tung Tran, Wing-Keung Wong and Ochirt Enkhtaivan
This study aims to determine the influence of relationship marketing on consumer behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics…
Abstract
Purpose
This study aims to determine the influence of relationship marketing on consumer behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics that significantly impact art enthusiasts' intention to purchase and their satisfaction with the artist.
Design/methodology/approach
The proposed model was tested through the “structural equation modeling” technique to explain how and to what extent each variable affected purchase intention and satisfaction. Using a paper-based and online survey method to gather data, the authors analyzed 303 responses from art students, art collectors and art dealers in Mongolia. Eight hypotheses, including two mediating hypotheses, were developed and tested.
Findings
The results indicated that relationship investment and communication significantly influence trust, satisfaction and purchase intention, while trust significantly influences satisfaction and purchase intention. The study also assessed the vital role of trust as a mediator.
Practical implications
The study's results provide insights that may help artists, art collectors and art dealers promote and improve the sales of their art products. The interactions demonstrated between the construct reveal essential implications for art marketers interested in relationship marketing strategies.
Originality/value
This study is the first to explore the application of relationship marketing in the fine arts industry.
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Torbjørn Hekneby, Jonas A. Ingvaldsen and Jos Benders
Companies create company-specific production systems (XPS) by tailoring generic concepts to fit their unique situation. However, little is known about how an XPS is created. This…
Abstract
Purpose
Companies create company-specific production systems (XPS) by tailoring generic concepts to fit their unique situation. However, little is known about how an XPS is created. This paper aims to provide insights into the creation of an XPS.
Design/methodology/approach
A retrospective case study was conducted in a Norwegian multinational company over the period 1991–2006, using archival data and interviews.
Findings
The development of the XPS did not start with a master plan. Instead, dispersed existing initiatives were built upon, along with an external search for novel ideas. Widespread experimentation took place, only later to be combined into a coherent approach. Once established, the XPS was disseminated internally and further refined. The CEO orchestrated the experimentation by facilitating the adaptation and combination of different concepts and by allocating resources to institutionalize the XPS in the global network.
Originality/value
This paper is the first to study how an XPS is created. This study contributes with novel empirical insights, and it highlights the role of top management in facilitating experimentation and step-by-step organizational learning.
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In the health care area, there is a wealth of information about quality control methods, but little has been written about computer‐based quality control systems. This article…
Abstract
In the health care area, there is a wealth of information about quality control methods, but little has been written about computer‐based quality control systems. This article focuses on the development of a statistical process control (SPC) system for hospital food‐service operations. An SPC system is put in perspective so that a view is given of where it fits into the food‐service operations and an understanding of some of its important advantages and of some of the implementation problems may be understood. Several insights for building a quality control system are suggested. Management and control issues are addressed. These issues are reviewed and discussed, and some comments are made on the practical implications for hospital food‐service operations.
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To conceptualize the elements that define a “cyberscape” (by analogy with a landscape) and to assess how internet users respond to the cyberscape based upon their purpose and…
Abstract
Purpose
To conceptualize the elements that define a “cyberscape” (by analogy with a landscape) and to assess how internet users respond to the cyberscape based upon their purpose and internet expertise level.
Design/methodology/approach
Pre‐tests were conducted to determine the elements of the cyberscape that consumers use to judge the quality of internet sites. The results of these tests indicated that there are 58, which could be classified into 11 dimensions. Linear regression analyses were conducted to predict how frequently consumers purchase merchandise and socialize on the internet, using the dimensions as predictors. Analyses were performed for low‐skill and high‐skill internet users.
Findings
Although consumers respond to all 11 cyberscape dimensions, many are “hygiene factors” rather than satisfiers. Those have to be in place for customers to approach a site, but it is the satisfiers that have the potential to generate customer satisfaction when they exceed expectations. For example, in terms of predicting the frequency of online purchasing among beginning internet users, product selection emerges as the key satisfier among internet beginners, whereas product selection and reliability are significant in the case of expert users.
Research limitations/implications
Managers need to consider all cyberscape dimensions. The hygiene factors are mandatory for satisfying customers and for encouraging approach behavior, but satisfiers are the enhancing dimensions, critical for generating customer satisfaction and loyalty. Future researchers may want to use qualitative methodologies to understand the cyberscape dimensions to which consumers respond at the point of purchase or for information seeking.
Practical implications
Marketing planners can assess their own firm's internet sites on the 11 cyberscape dimensions, survey their customer base to determine which of those are hygiene factors and which satisfiers, and plan their cyberstrategy accordingly.
Originality/value
The paper extends the work of Williams and Dargel, published in volume 22 of Marketing Intelligence & Planning. It also builds upon Bitner's well known “servicescape” framework and the customer‐satisfaction studies of Naumann, Jackson and Rosenbaum.
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Javad Dargahi and Siamak Najarian
This paper describes the design, fabrication, testing, and mathematical modeling of a supported membrane type polyvinylidene fluoride (PVDF) tactile sensor. Using the designed…
Abstract
This paper describes the design, fabrication, testing, and mathematical modeling of a supported membrane type polyvinylidene fluoride (PVDF) tactile sensor. Using the designed membrane type sensor (MTS), it is shown that the entire surface of the PVDF film can be employed as a means of detecting the force magnitude and its application point. This is accomplished by utilizing only three sensing elements. Unlike the array type tactile sensors, in which the regions between the neighboring sensing elements are not active, all the surface points of the sensor are practically active in this MTS. A geometric mapping process is introduced, thereby, the loci of the isocharge contours for the three sensing elements are determined by applying force on various points of the sensor surface. In order to form a criterion for the comparison between the experimental findings and the theoretical analysis data, and also to determine the magnitude of the stresses generated in the membrane, finite element modeling is used. The correlation between the theoretical predictions and experimental findings is proven to be reasonable. Potentially, the designed MTS can be incorporated into various medical probes for tactile imaging.
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Sonia Mathew, Ajay Jose, Rejikumar G and Dony Peter Chacko
The study focuses on the core issue faced by bankers on how to retain existing customers who have encountered an e-service failure and who are skeptical about the justice received…
Abstract
Purpose
The study focuses on the core issue faced by bankers on how to retain existing customers who have encountered an e-service failure and who are skeptical about the justice received through the service recovery process. It further endeavors to create an internal bench-marking model for assessing e-service recovery satisfaction.
Design/methodology/approach
By the experimental study, the authors confirm a measurement model using structural equation modeling for examining the impact of perceived service recovery quality antecedents on e-service recovery satisfaction moderated by perceived justice. In total, responses from 399 e-banking customers, who had experienced a e-service failure, were recorded using a 5-point Likert scale with a structured questionnaire.
Findings
The perceived e-service recovery quality antecedents identified were perceived information quality, digital commitment, perceived employee performance and perceived service orientation of organization. The empirical results revealed that “perceived information quality” was the most significant predictor of e-service recovery satisfaction. Perceived justice moderates the relation between perceived service recovery quality and e-service recovery satisfaction.
Research limitations/implications
The research does not contemplate the e-service recovery satisfaction of customers who have undergone multiple service failures.
Practical implications
The conclusions of the investigation suggest that the four antecedents of perceived e-service recovery quality model are suitable instruments for creating benchmarks for e-service recovery satisfaction for banks, and that perceived justice moderates the relationship between e-service recovery quality and e-service recovery satisfaction. Therefore, policymakers in banks can use this model to assess the e-service recovery quality, and they ought to enhance the perceived justice feel of the customers who have experienced a service failure.
Originality/value
There remains scarcity of empirical research focusing on perceived information quality and digital commitment as antecedents of perceived e-service recovery quality and its effect on e-service recovery satisfaction in the banking context. Furthermore, similar studies within the banking sector have rarely considered perceived justice as a moderator variable. Hence, this paper attempts to accomplish the research gap by empirically testing the e-service recovery satisfaction level of a large sample of the population toward four antecedents of perceived e-service recovery quality rendered by banks and create a benchmark model to ascertain e-service recovery satisfaction.
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Noreen Siddiqui, Antonia O’Malley, Julie C. McColl and Grete Birtwistle
Examines the Web sites of online fashion retailers. It evaluates the role of the Internet as a distribution channel and in particular discusses issues of Web page design. Retailer…
Abstract
Examines the Web sites of online fashion retailers. It evaluates the role of the Internet as a distribution channel and in particular discusses issues of Web page design. Retailer and consumer views within the fashion sector are explored in a three‐stage qualitative research process. This research highlights the differences in retail and consumer perception of fashion Web sites. While retailers are satisfied by their online offer they lack an understanding of consumer needs. Consumers are disappointed in the lack of service and product provision provided by fashion Web sites. Areas of concern include overall Web page design, level of interactivity, absence of information about fashion trends and inconsistency across Web sites.
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