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Due to the paucity of research examining message framing strategies and attention in anti-consumption advertisements, this study aims to determine whether there is a significant difference between the amount of attention paid towards positively and negatively framed advertisements.

A quasi-experimental study design was conducted with a sample of 56 participants using two different (negatively and positively framed) social marketing print advertisements aimed at encouraging a reduction in meat consumption. The research used eye-tracking to examine attention.

Findings indicate that the negatively framed advertisement elicited significantly higher levels of attention overall than the positively framed advertisement (p < 0.05). Additionally, participants paid significantly more attention to the headline in the negatively framed advertisement than to the headline in the positively framed advert (p < 0.05). Participants also paid significantly more attention to the tagline in the positively framed advertisement (p < 0.05).

This study provides evidence for the effectiveness of a negative social marketing framing strategy compared to a positive framing strategy – through the effects these strategies had on consumer attention. Positively and negatively framed advertisements produce different typologies of attention towards advertising elements or areas of interest. These findings provide social marketers important insights about message placement and effectiveness when considering whether to use a positively framed or negatively framed advertisement.

Microstereolithography is capable of producing millimeter-scale polymer parts having micron-scale features. Material properties of the cured polymers can vary depending on build parameters such as exposure. Current techniques for determining the material properties of these polymers are limited to static measurements via micro/nanoindentation, leaving the dynamic response undetermined. The purpose of this paper is to demonstrate a method to measure the dynamic response of additively manufactured parts to infer the dynamic modulus of the material in the ultrasonic range.

Frequency-dependent material parameters, such as the complex Young’s modulus, have been determined for other relaxing materials by measuring the wave speed and attenuation of an ultrasonic pulse traveling through the materials. This work uses laser Doppler velocimetry to measure propagating ultrasonic waves in a solid cylindrical waveguide produced using microstereolithography to determine the frequency-dependent material parameters of the polymer. Because the ultrasonic wavelength is comparable with the part size, a model that accounts for both geometric and viscoelastic dispersive effects is used to determine the material properties using experimental data.

The dynamic modulus in the ultrasonic range of 0.4-1.3 MHz was determined for a microstereolithography part. Results were corroborated by using the same experimental method for an acrylic part with known properties and by evaluating the natural frequency and storage modulus of the same microstereolithography part with a shaker table experiment.

The paper demonstrates a method for determining the dynamic modulus of additively manufactured parts, including relatively small parts fabricated with microstereolithography.

This paper aims to summarize the quality and usefulness of several online resources, both subscription and free, for finding information on countries of the world.

The paper describes several free and commercial sources that can be used for conducting research on countries of the world, evaluates them and makes recommendations regarding their use and appropriateness for specific clientele.

There are many free resources that can be used for locating information on countries of the world, but researchers needing current and in-depth economic and demographic information may need to consult subscription databases.

This paper intentionally limits its analysis to resources that provide basic statistical and narrative information, along with descriptions of culture; online tools for gathering comprehensive data on country economics and demographics have been excluded for purposes of brevity.

This paper offers a comparative overview, survey and analysis of multiple references sources that can be utilized to locate country information, which will be of value to information professionals, as well as information seekers.

The increased popularity in using online social networks by recruiters has received much positive attention, particularly in the popular press. Using social network theory this paper aims to examine how the structure and governance mechanisms of these networks can assist this process. The authors ask: how do recruiters use online social networks to effectively attract and screen prospective job applicants?

The semi‐structured interview approach is used to gather data from 25 recruitment specialists.

The connector role is identified as a specific attraction mechanism recruiters use to create numerous weak ties, where some are so weak they barely constitute ties at all. The authors then identify branding, transparency and data specificity as three mechanisms recruiters use to strengthen these ties when performing the attracting and screening functions.

This is the first paper to analyse online recruitment, using social network theory, and hence it has important implications for both academic and practitioner audiences involved in recruitment.

An international joint venture (IJV) helps multinational enterprises (MNEs) overcome the “liability of foreignness.” However, in the presence of institutional voids, MNE’s overreliance on the local partner can result in the MNE unwittingly becoming involved in a corporate scandal. The purpose of this paper is to discuss the causes, impacts and outcomes on the MNE’s legitimacy following a corporate scandal.

Using secondary data, this paper presents a qualitative case study of the Fonterra-Sanlu milk-powder scandal in China.

The paper identifies the institutional voids that contributed to the scandal. It also examines the effects of the scandal on the MNE’s legitimacies and evaluates the appropriateness of its actions in China during the formation, erosion and repair stages of its legitimacy.

It contributes to legitimacy literature by discussing the importance of MNE’s active commitment when entering the emerging market. It argues that the building of pragmatic legitimacy is not sufficient, and explains why attendance to moral obligations is part of building moral and cognitive legitimacy.

This unique case study of a corporate scandal offers deep insights into how, what and why questions regarding how the three forms of legitimacy are necessary for improving IJV performance by MNEs operating in emerging economies. It particularly highlights the importance of moral legitimacy as a mechanism for overcoming institutional voids.

The purpose of this paper is to test a predictive model for organizational factors on the extent to which organizations involved in non‐governmental organizations (NGO) or bilateral partnerships conduct campaign planning research.

In‐depth interviews with 120 heads of organizations running AIDS campaigns in Uganda were conducted. The interviewers queried the participants regarding characteristics of their organization and the extent to which they conducted campaign planning research during their last campaign. The information was assigned to quantitative categories, so that the predictive model could be tested using path modeling software.

The results of the path analysis indicated that the model fits the data well. An emergent finding from the path analysis involved the relationship between the number of trained staff workers and the tendency to solicit outreach worker feedback. Organizations with a greater number of trained staff workers sought outreach worker feedback to a greater extent during the campaign. The model also clarified that none of the tested variables predicted the organization's frequency of pretesting campaign messages.

Limitations of the current study include its single‐issue and single‐country focus. Organizational factors were excluded in this study that may be relevant and should be considered in future research (e.g. size of the organization, management style, public versus private). The factors included in this study, however, are commonly studied characteristics of organizations. Regardless of location, organizations differ in terms of financial resources, formalization, and focus, and engage in formative research to varying extents. Research is also an important part of the campaign process, regardless of the issue or organization type.

NGOs that involve community outreach workers for assistance in crafting campaign messages and test early messaging strategies with audience members are likely to see improved campaign effectiveness and improved cultural competencies.

By identifying the characteristics of local organizations that may facilitate formative research activities, this study makes a significant contribution to the literature on HIV/AIDs and health communication campaigns. As the context surrounding HIV/AIDS campaigns continues to evolve, NGOs and bi‐lateral organizations are in continued demand to develop new and more effective campaign messages to address emerging issues.

This paper investigates whether mean reversion holds for a panel of 16 OECD stock price indices for the period 1970 to 2011.

We employ seemingly unrelated regression (SUR)-based linear and non-linear unit root tests which are not only able to exploit the power of panel data analysis but also account for cross sectional dependencies as well as identify which panel members are stationary.

In contrast to a literature that offers mixed findings on stationarity, it was found that most of our sample is characterized as mean- or trend-reverting with approximated half-lives in the region of three to five years.

In contrast to other panel unit root tests of stock prices, the authors identify which individual panel members are stationary and non-stationary using a SURADF test. A further novelty of our approach is that we also develop a SUR-based panel KSS test that allows us to explore the possibility that stock prices exhibit non-linear stationarity.

The purpose of this paper is to address the unresolved outcome of the research on the impact of dollarization on inflation by examining the partially dollarized economy of Eritrea.

Inflation under partial dollarization is modelled based on money demand and supply framework. Using quarterly data for the study period 1996Q1-2008Q4, estimation is based on a vector error correction model together with dynamic ordinary least square.

The results indicate that inflation increases as a result of an increase in dollarization. This applies to both the short-run and long-run estimations regardless of whether official or black market exchange rate data are used in the analysis. In terms of the short-run dynamics involved in the long-run relationship between dollarization and inflation, the speed of adjustment toward long-run equilibrium ranges from negative 7.2-7.6 percent per quarter.

The main policy implication of the finding is that the extent of dollarization should not be overlooked in controlling inflation in the short run and the long run.

Despite a number of studies that examine the consequences of dollarization, the impact of partial dollarization on inflation in the Eritrean economy has never been addressed. This study, therefore, is original in its kind and resolves the controversial outcomes on the studies of inflation and dollarization by modelling inflation under partial dollarization, providing new evidence and revealing potential economic reasons for the discrepancies in the findings of the literature on partial dollarization.

The purpose of this paper is to explore how an employee volunteer program (EVP) as one aspect of responsible corporate citizenship (typically expressed in a mission statement) can influence the relationships among a firm, its employees and its community.

A pedagogical approach used in the educational sector known as “community service‐learning” or “service‐learning” was used as the basis for analyzing the experiences of 12 first‐time volunteering employees who described in a personal interview the motivations and outcomes associated with their participation in their EVP.

It was found that all three elements of service‐learning – that is, reciprocity, reflection, and development of responsible citizenship skills – were useful in understanding how an EVP can leverage human capital to benefit the firm, its employees and the community and make a firm's mission of responsible citizenship a reality.

Despite the small sample size of 12 respondents, there were significant data in the comments from these respondents about the possible impact of an EVP experience in terms of various elements involved in service‐learning.

There are several corporate implications from the research which are related to various elements of service‐learning. For example, companies are encouraged to include in the creation and rollout of their EVP a reflection process which could also be connected to employee recognition programs, training programs and employee career development.

The paper presents a novel approach to assessing the motivations and possible outcomes associated with an EVP. It should be of interest to both academics and practitioners.