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Article
Publication date: 1 December 2020

Naman Sreen, Rambalak Yadav, Sushant Kumar and Mark Gleim

This paper aims to develop an institutional framework to examine the role of governmental and social pressures on green product purchase intentions. Because of the increased focus…

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Abstract

Purpose

This paper aims to develop an institutional framework to examine the role of governmental and social pressures on green product purchase intentions. Because of the increased focus on environmental issues in emerging markets, an examination of the institutional environment in India can provide unique insights into the drivers of green consumption.

Design/methodology/approach

A large-scale data collection is conducted via an online survey to test the validity of the theorized model. A survey methodology is used to collect responses from a sample of 400 consumers in India and analyzed via Smart PLS 3.0.

Findings

The findings suggest moral norms, injunctive and descriptive, have varying influences on consumers. Further, governmental influence, at least in India, may not have a positive impact one would expect. The results indicate the institutional framework developed in this research has a good predictive ability in green marketing settings and offers insights for businesses and policymakers to enhance consumers’ motivations to purchase green products.

Originality/value

From a theoretical perspective, this research is the first to examine the institutional environment on green consumption in India and provides unique insights into the influences of green consumption. The results suggest the institutional environment in India presents unique opportunities for practitioners and policymakers.

Details

Journal of Consumer Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 22 June 2023

Alexander Davidson, Mark R. Gleim, Catherine M. Johnson and Jennifer L. Stevens

The unique employment status of gig workers as independent contractors and their impact on consumers provide an important opportunity for the current research to understand gig…

863

Abstract

Purpose

The unique employment status of gig workers as independent contractors and their impact on consumers provide an important opportunity for the current research to understand gig workers' perceptions of their employment and how that affects job performance outcomes. These gig workers serve as the frontline service providers for platforms like Airbnb hosts, Lyft drivers and Wag walkers performing customer-facing services. However, their status as gig workers, not traditional employees, presents challenges to platforms. The purpose of this research is to gain insights into the profiles of gig workers, examine the challenges platforms have in retaining high-performing workers and provide a research agenda on this important group of frontline service providers.

Design/methodology/approach

Incorporating variables deemed important in examining self-determination theory, a large-scale data collection via an online survey was administered, yielding 447 completed surveys. A two-step cluster analysis procedure was conducted to categorize sample respondents into four distinct groups.

Findings

Four groups emerged from the cluster analysis, labeled “Ambivalent Outsider,” “Competent Cog,” “Independent Insider” and “Committed Comrade.” The results suggest that there are significant differences across all variables and groups based on gig worker responses and self-reported customer satisfaction scores. The gig worker profiles developed are then utilized to formulate research propositions that are the basis for the research agenda presented.

Practical implications

The goal of many collaborative consumption platforms may be to hire Independent Insiders or Committed Comrades; however, that is difficult to attain with every hire. Thus, the segmentation results provide insights for companies seeking to hire, retain, and successfully motivate their workforce.

Originality/value

Given the freedom and flexibility afforded to gig workers, and the importance they have on the service experience for customers, understanding their own perceptions of employment and performance is critical to ensuring a positive experience for all parties. Research on collaborative consumption has largely focused on consumers or the management of freelance workers with only tangential applicability to gig work. This paper offers a comprehensive research agenda for gig worker management based on the typology of gig workers created.

Details

Journal of Service Theory and Practice, vol. 33 no. 5
Type: Research Article
ISSN: 2055-6225

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Article
Publication date: 15 November 2022

Mark R. Gleim, Jennifer L. Stevens and Catherine M. Johnson

This research paper aims to provide conceptual clarity for marketplaces within the lateral exchange market framework. The advances in digital technologies have been critical to…

716

Abstract

Purpose

This research paper aims to provide conceptual clarity for marketplaces within the lateral exchange market framework. The advances in digital technologies have been critical to the growth of new marketplaces and forms of exchange. While there are many different names and manifestations of these marketplaces, the common thread is they all require digital platform intermediation. These marketplaces are referred to by a variety of names and characteristics, and a clear consensus has yet to be achieved.

Design/methodology/approach

This research uses a conceptual approach rooted in the marketing literature.

Findings

This study differentiates and defines the sharing economy, collaborative consumption and access-based consumption, as well as introduces the concept of liquid ownership – all under the LEM framework. Defining characteristics for each marketplace are noted to present a consistent classification of the focal concepts for the advancement of research and theory.

Research limitations/implications

As the number and types of lateral exchange marketplaces continue to grow, researchers need to have a clear delineation of the concepts. This research seeks to provide clarity on the disparate literature streams and introduces the concept of liquid ownership to allow for the advancement of research and theory surrounding these forms of consumption.

Practical implications

Understanding existing marketplaces is vital for online platforms as they develop new offerings and differentiate themselves in the marketplace. Additionally, opportunities for traditional businesses abound as they pursue new market opportunities and adapt to changing technologies. Thus, research questions concerning consumers and platform managers are presented.

Originality/value

This research contributes conceptual clarity on elements commonly associated with the sharing economy while expanding it to include elements found in LEMs. The concept of liquid ownership is also presented to reflect the evolving consumption landscape. Research opportunities and questions are provided to guide future scholarly work.

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Article
Publication date: 26 September 2024

Jennifer L. Stevens, Mark R. Gleim and Stacie F. Waites

This paper aims to examine the transformative role of experience identification in connecting online communities to offline experiences. This study also aims to understand if…

170

Abstract

Purpose

This paper aims to examine the transformative role of experience identification in connecting online communities to offline experiences. This study also aims to understand if consumers in the pre-experience stage can identify with an experience and how this influences their subsequent evaluations, focusing on the impact of online community participation.

Design/methodology/approach

A theoretical model, based on social identity theory, is tested using a two-study approach. Study 1 involves first-time cruisers in an online cruise community. Study 2 extends the findings to a broader range of travel experiences, including both first-time and repeat travelers.

Findings

Results suggest that experiential consumers can identify with an experience in the pre-experience stage through two key community participation variables – experience imagination and emotional significance. Experience identification directly influences loyalty, which subsequently impacts word-of-mouth and satisfaction post-experience.

Practical implications

Service providers should leverage forums, brand communities and social media platforms to enhance interactivity between experienced and first-time customers. Strategies are presented to foster user interaction and interconnectedness, boosting consumer satisfaction and loyalty and providing a competitive advantage from the outset of the customer journey.

Originality/value

Despite the recognized importance of experiential consumption, the marketing literature has largely focused on the actual consumption experience, overlooking the pre-experience stage. This research highlights the critical role of the pre-experience stage, showing that the value of an experience begins before the service encounter and continues after it ends.

Details

Journal of Services Marketing, vol. 38 no. 8
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 20 November 2023

Mark Gleim, Heath McCullough, O.C. Ferrell and Colin Gabler

This research aims to focus on the impact of the metaverse on services marketing. After reviewing the past, current and anticipated future of the metaverse, the authors offer…

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Abstract

Purpose

This research aims to focus on the impact of the metaverse on services marketing. After reviewing the past, current and anticipated future of the metaverse, the authors offer multiple research opportunities in accordance with theories germane to the services literature.

Design/methodology/approach

The current research uses a conceptual approach focused on key service theories and their relevance in the metaverse.

Findings

The metaverse presents a new paradigm of the customer experience, thus providing an opportunity for service researchers to advance this developing field. Further, the potential shortcomings of existing theory are explored, both within and external to services, to discover important areas for service scholars to examine. This results in research opportunities and questions for scholars to pursue as the metaverse continues to develop and shape consumer experiences.

Originality/value

Technological advancements have enabled the service sector to grow and thrive in the metaverse. It is evident that despite the metaverse’s growth, there remains a tremendous amount left to examine. Existing theories need to be reexamined and modified, or alternative theories reviewed to inform service research on the metaverse. Thus, the present research seeks to provide insight into opportunities for theory development by service researchers and identifies important areas of future scholarly work on the metaverse.

Details

Journal of Services Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 4 November 2014

Mark Gleim and Stephanie J. Lawson

This research aims to explore the factors that lead to the prevalence of the green gap. Currently, an overwhelming majority of consumers voice concern about the state of the…

4799

Abstract

Purpose

This research aims to explore the factors that lead to the prevalence of the green gap. Currently, an overwhelming majority of consumers voice concern about the state of the environment; however, only a select few mirror their intentions with actual green behaviors.

Design/methodology/approach

A critical incident technique is utilized in the first study, followed by a quantitative study analyzed via cluster analysis for the second study.

Findings

Results suggest the green gap exists for several reasons, of which price is most commonly noted. However, factors such as poor perceptions of quality, lack of green product availability and brand loyalty to conventional products appear to be important issues leading to the gap as well. Additionally, the type of product sought for purchase appears to impact the prevalence of the green gap.

Research limitations/implications

Future research should seek to extend the present study by monitoring actual usage rather than intentions, as well as an examination of strategies that may help to minimize the green gap.

Practical implications

Consumers need to understand why green products are priced higher, the benefits they offer and the impact they can make as an individual. Additionally, firms competing in specific product categories can alter their strategies to better capitalize on the motivations of their target markets.

Originality/value

Past research has focused on why consumers buy green, but there is a lack of research on why consumers fall into the green gap – that is they have the intention of going green, but don’t. This research examines factors surrounding the green gap and the role of product type in the prevalence of the green gap.

Details

Journal of Consumer Marketing, vol. 31 no. 6/7
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 20 March 2009

Jeffery S. Smith, Lorraine Lee and Mark Gleim

The purpose of this paper is to examine the effect of radio frequency identification (RFID) implementation on service performance.

2005

Abstract

Purpose

The purpose of this paper is to examine the effect of radio frequency identification (RFID) implementation on service performance.

Design/methodology/approach

This study utilizes a case study methodology to explain the impact of RFID on performance. The service profit chain is used as the overarching framework to facilitate the discussion. Qualitative methods in the form of in‐depth interviews, observation, and participation are employed for the collection of data.

Findings

The results in the paper indicate that RFID implementation has a significant impact on the consumer components (quality, value, satisfaction, and financials) of the service profit chain. The implementation also has an effect on the technical aspects of internal operations (internal quality and productivity) but is limited in how it affects the employee components (satisfaction, capability, and loyalty).

Research limitations/implications

The paper denotes the potential impact on performance of RFID implementation through the utilization of a qualitative research approach, which limits the scope of the findings. Also, the focal organizations are non‐profits, which can also hinder generalizability.

Originality/value

This research is one of the first to empirically examine the way in which RFID implementation can affect operational and financial performance. In doing so, valuable insights are gained as to how RFID can be used to improve existing performance. Additionally, areas are identified that can be investigated to further benefit from the implementation.

Details

Managing Service Quality: An International Journal, vol. 19 no. 2
Type: Research Article
ISSN: 0960-4529

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Article
Publication date: 11 July 2016

Iain Andrew Davies and Sabrina Gutsche

This paper aims to explore why consumers absorb ethical habits into their daily consumption, despite having little interest or understanding of the ethics they are buying into, by…

16359

Abstract

Purpose

This paper aims to explore why consumers absorb ethical habits into their daily consumption, despite having little interest or understanding of the ethics they are buying into, by looking at the motivation behind mainstream ethical consumption.

Design/methodology/approach

Fifty in-depth field interviews at point of purchase capture actual ethical consumption behavior, tied with a progressive-laddering interview technique yields over 400 consumption units of analysis.

Findings

Ethical attitudes, values and rational information processing have limited veracity for mainstream ethical consumption. Habit and constrained choice, as well as self-gratification, peer influence and an interpretivist understanding of what ethics are being purchased provide the primary drivers for consumption.

Research limitations/implications

Use of qualitative sampling and analysis limits the generalizability of this paper. However, the quantitative representation of data demonstrates the strength with which motivations were perceived to influence consumption choice.

Practical implications

Ethical brands which focus on explicit altruistic ethical messaging at the expense of hedonistic messaging, or ambiguous pseudo ethics-as-quality messaging, limit their appeal to mainstream consumers. Retailers, however, benefit from the halo effect of ethical brands in store.

Social implications

The paper highlights the importance of retailer engagement with ethical products as a precursor to normalizing ethical consumption, and the importance of normative messaging in changing habits.

Originality/value

The paper provides original robust critique of the current field of ethical consumption and an insight into new theoretical themes of urgent general interest to the field.

Details

European Journal of Marketing, vol. 50 no. 7/8
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 March 1994

Kimberley A. Klass and Glenn E. Sumners

The CIA designation continues to gain acceptance within the internalauditing profession. One of the goals of the IIA is to globalize thecertification. Many view exam preparation…

876

Abstract

The CIA designation continues to gain acceptance within the internal auditing profession. One of the goals of the IIA is to globalize the certification. Many view exam preparation as excellent foundation training. The designation is more often seen as a job requirement or a promotion requirement. Assists candidates in developing a comprehensive, efficient, effective exam strategy. The exam guidelines set forth include: status evaluation, planning, preparation and test‐taking. Proposes that this approach should minimize preparation time and maximize success.

Details

Managerial Auditing Journal, vol. 9 no. 2
Type: Research Article
ISSN: 0268-6902

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Book part
Publication date: 22 August 2022

Charity Anderson

According to the US Census Bureau’s biweekly Household Pulse Survey, the percentage of homeschoolers – children whose parents withdrew them from public or private schools and…

Abstract

According to the US Census Bureau’s biweekly Household Pulse Survey, the percentage of homeschoolers – children whose parents withdrew them from public or private schools and assumed full control of their education – grew significantly during the pandemic. The percentage of households that homeschooled at least one child increased from 5.4% at the start of the pandemic in the spring of 2020 to 19.5% in May of 2021. While homeschooling has long been associated with conservative, religious White families, the most significant increases during the pandemic have been among families of color and, in particular, Black households. Around 3% of Black students were homeschooled before the pandemic; by October 2020, the number had increased by more than five times – to 16%. What is driving the migration from mainstream education is difficult to parse, due in part to the dearth of research and reporting on homeschooling among families of color – both before the pandemic and as it continues to unfold. Although COVID-19 and concern for children’s health and safety acted as the impetus for many, if not most, families’ decisions, the shift from traditional schooling has also been driven by parents’ concerns about the disparities, inadequacies, and racism that run deep in public education. The nation’s ongoing reckoning with race alongside COVID-19 has acted as a catalyst for some parents of color to remove their children from mainstream education settings entirely. While do not yet know if new adopters of homeschooling will continue the practice post-pandemic or if they may delay their decision to re-enroll their children in brick-and-mortar schools, there are clear implications for students and the school districts they leave behind. This chapter explores the growth of homeschooling among Black families specifically, providing an overview and typologies, pre-pandemic trends and changes during COVID-19, a review of the literature on Black homeschooling, and concluding with implications.

Details

Schoolchildren of the COVID-19 Pandemic: Impact and Opportunities
Type: Book
ISBN: 978-1-80262-742-8

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