Paul R. Baines, Ross Brennan, Mark Gill and Roger Mortimore
The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing…
Abstract
Purpose
The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics and practitioners can work together better on areas of mutual interest or separately on areas where their interests do not coincide.
Design/methodology/approach
The approach is via two focus groups, one with researchers in marketing from universities and one with commercial market researchers, and via online surveys of the same target groups, with 638 respondents in all.
Findings
The study indicates that the two sample groups have relatively congruent views about the advantages and disadvantages of each other's approach to research but both groups believe they could do more to make their research more comprehensible and accessible to each other.
Research limitations/implications
The empirical study was conducted in the UK only, and the response rate from the university marketing research community was disappointingly low. These represent limitations on the generalisability of the findings.
Practical implications
It is argued that marketing research can be undertaken separately by academics and practitioner researchers but that joint working between academic and commercial marketing researchers represents another dimension to marketing research which could be facilitated by the creation of joint initiatives, including industry‐inspired academic‐practitioner research projects and the development of government‐funded academic‐practitioner research projects, building on both groups' unique sets of skills.
Originality/value
The paper reports on the outcome of an empirical study that has implications for the conduct of marketing research in universities and market research agencies.
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Paul R. Baines, Nicholas J. O'Shaughnessy, Kevin Moloney, Barry Richards, Sara Butler and Mark Gill
The purpose of this paper is to discuss exploratory research into the perceptions of British Muslims towards Islamist ideological messaging to contribute to the general debate on…
Abstract
Purpose
The purpose of this paper is to discuss exploratory research into the perceptions of British Muslims towards Islamist ideological messaging to contribute to the general debate on “radicalisation”.
Design/methodology/approach
Four focus groups were undertaken with a mixture of Bangladeshi and Pakistani British Muslims who were shown a selection of Islamist propaganda media clips, garnered from the internet.
Findings
The paper proposess that Islamist communications focus on eliciting change in emotional states, specifically inducing the paratelic‐excitement mode, by focusing around a meta‐narrative of Muslims as a unitary grouping self‐defined as victim to Western aggression. It concludes that British Muslim respondents were unsympathetic to the Islamist ideological messaging contained in the sample of propaganda clips.
Originality/value
The paper provides an insight into how British Muslims might respond to Islamist communications, indicating that, while most are not susceptible to inducement of paratelic‐excitement, others are likely to be, dependent on which genre of clip is used, the messages contained therein, and who that clip is targeted at.
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Allison S. Gabriel, David F. Arena, Charles Calderwood, Joanna Tochman Campbell, Nitya Chawla, Emily S. Corwin, Maira E. Ezerins, Kristen P. Jones, Anthony C. Klotz, Jeffrey D. Larson, Angelica Leigh, Rebecca L. MacGowan, Christina M. Moran, Devalina Nag, Kristie M. Rogers, Christopher C. Rosen, Katina B. Sawyer, Kristen M. Shockley, Lauren S. Simon and Kate P. Zipay
Organizational researchers studying well-being – as well as organizations themselves – often place much of the burden on employees to manage and preserve their own well-being…
Abstract
Organizational researchers studying well-being – as well as organizations themselves – often place much of the burden on employees to manage and preserve their own well-being. Missing from this discussion is how – from a human resources management (HRM) perspective – organizations and managers can directly and positively shape the well-being of their employees. The authors use this review to paint a picture of what organizations could be like if they valued people holistically and embraced the full experience of employees’ lives to promote well-being at work. In so doing, the authors tackle five challenges that managers may have to help their employees navigate, but to date have received more limited empirical and theoretical attention from an HRM perspective: (1) recovery at work; (2) women’s health; (3) concealable stigmas; (4) caregiving; and (5) coping with socio-environmental jolts. In each section, the authors highlight how past research has treated managerial or organizational support on these topics, and pave the way for where research needs to advance from an HRM perspective. The authors conclude with ideas for tackling these issues methodologically and analytically, highlighting ways to recruit and support more vulnerable samples that are encapsulated within these topics, as well as analytic approaches to study employee experiences more holistically. In sum, this review represents a call for organizations to now – more than ever – build thriving organizations.
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The purpose of this paper is to introduce a selection of papers on such subjects as: increased application of marketing to modern politics; the perceptions of its effectiveness �…
Abstract
Purpose
The purpose of this paper is to introduce a selection of papers on such subjects as: increased application of marketing to modern politics; the perceptions of its effectiveness – particularly in closely contested elections; the escalation in funding of campaigns; and the increase in international collaboration.
Design/methodology/approach
There has been a marked increase in the quantity and quality of research since the first EJM special issue in 1996. Political marketing is now in the mainstream of research in marketing. The themes in the earlier special issues are tabulated to provide a comparison with those in this issue. The contributions in each paper are summarised.
Findings
The paper reveals key issues for research. One is the rapid rise in influence of the internet in the political sphere, particularly in blogging and social networking, although it presents major methodological challenges. There is also a need for more studies crossing cultures and electoral systems and empirical work to establish a firm basis for key constructs and relate those to voter attitudes and behaviour.
Originality/value
Drawing on a number of these papers, key issues for research in political marketing going forward are identified.
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Emily Russo, Dana L. Ott and Miriam Moeller
Despite many neurodiverse individuals possessing skills that are desperately needed, few organizations have redesigned their attraction, development and retention practices to…
Abstract
Despite many neurodiverse individuals possessing skills that are desperately needed, few organizations have redesigned their attraction, development and retention practices to capture them. In this chapter, we alert organizations that embracing neurodiversity bodes well for expanding the diversity of the talent pool, thereby mitigating talent risks. We proceed to analyse and explain how neurodiversity can be positioned within the talent management literature and identify opportunities for integrating neurodiversity and talent management research. We begin by exploring the concept of neurodiversity and in particular neurodiversity in the workplace. We then use this foundation to establish how neurodiversity can be engaged within the talent management literature. Finally, we outline a plethora of future research questions and avenues to further explore neurodiversity in the context of talent management.
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1. Documentation, library and book organizations (0) American Documentation Institute
Discusses the use of robots in pharmaceutical laboratories for repetitive tasks and dealing with dangerous substances such as radioisotopes. Presents a project undertaken by BNFL…
Abstract
Discusses the use of robots in pharmaceutical laboratories for repetitive tasks and dealing with dangerous substances such as radioisotopes. Presents a project undertaken by BNFL, Amercare Ltd and Middlesex University to develop a fully automated radiopharmaceutical dispensing system. Discusses the testing of this system at Guys Hospital.
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Although men's studies is no longer a novelty on college campuses, it can still raise some bewildered eyebrows and prompt a few explosive reactions. Recently, on a national…
Abstract
Although men's studies is no longer a novelty on college campuses, it can still raise some bewildered eyebrows and prompt a few explosive reactions. Recently, on a national computer bulletin board used by reference librarians, a request for journals, articles, and books “that analyze drama from a male/masculine perspective” touched off considerable crossfire among respondents. Beneath the hostilities, however, were serious questions and understandable confusions about the topic of men's studies. These concerns suggest that some clarifications concerning the new men's studies might be useful.
This study explores how the context of a classical Christian school (CCS) interacted with a how teacher taught and how students learned and experienced a unit about World War II.
Abstract
Purpose
This study explores how the context of a classical Christian school (CCS) interacted with a how teacher taught and how students learned and experienced a unit about World War II.
Design/methodology/approach
A sixth-grade class was observed during their 13-day unit on World War I. The teacher was interviewed before the unit began to understand her goals for the unit and was interviewed after for her to reflect on her teaching and student learning. All classroom documents (notes, worksheets, essays) were collected. After the unit, each student participated in a think aloud of the assessment and reflected on their experiences during the unit.
Findings
The findings suggest that teacher and students were greatly impacted by the classical Christian nature of the school. The teacher used three biblical themes to frame the unit, which caused misconceptions for students. While students learned factual information about World War II, they struggled to relate the teacher's themes to World War II.
Originality/value
This study adds insights about teaching and learning history in a CCS and highlights the need for more research to explore what and how students in private religious schools are learning. While the teacher's themes could have been useful organizing concepts for the material, they instead complicated student learning.