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The purpose of this paper is to retrospectively review what is considered to be a forgotten classic in the marketing literature, Marketing in the American Economy, published in 1952 by Roland Vaile, ET Grether and Reavis Cox.

Marketing in the American Economy is summarized, situated in its historical context and retrospectively evaluated by the author including commentaries by other scholars today.

The book’s legacy or continuing value is described as including an insightful discussion of the relative roles of the market and the state in the American economy. The closing three chapters of Marketing in the American Economy merits inclusion in any contemporary “history of marketing thought” course. Finally, Marketing in the American Economy is an early example of a textbook on macromarketing making it a significant contribution to the history of marketing thought.

Marketing in the American Economy was reviewed when it was published in 1952. With the benefit of time passed, a more meaningful appraisal of this book can now be made with a focus on its legacy.

The City Council of Westminster has considered difficulties which may arise from the fact that a Food and Drugs Authority has to decide, before instituting prosecutions, whether to lay information against the seller of unsatisfactory food or against a previous supplier thereof. The Council therefore suggested to the Minister of Food that he should introduce amending legislation giving local authorities power to decide in court whether they should prosecute the retailer or the supplier of an article. The Council pointed out that it might be difficult to decide in any particular case who should be prosecuted as they (the council) would not be in possession of all the evidence which would ultimately be available to the court. If the proceedings against the selected defendant failed, the council pointed out, it might not be possible to proceed against another defendant within the time limits prescribed.

Throughout the history of commerce, individuals have searched for informational advantages that will lead to their enrichment. In a time of global capital markets, 24 hours a day trading opportunities, and a professional services corps of market experts, informational advantages are pursued by virtually every market participant. This paper examines one of the most vilified informational advantages in modern capital markets: insider trading. In the USA during the 1980s, insider trading scandals occupied the front pages of not only the trade papers, but also quotidian tabloids. Assailed for its unfairness and characterised by some as thievery, insider trading incidents increased calls for stricter regulation of the marketplace and its participants. In the aftermath of the spectacular insider trading litigation in the USA in the late 1980s, many foreign states began to re‐evaluate the effectiveness of their own regulatory structures. In large part, this reassessment was not the produce of domestic demand, but constituted a response to American agitation for increased regulation of insider trading.

Almost all people realise in a vague sort of way what inflation means in terms of the purchasing power of the pound ; that prices rise as its value goes down and that if this slowly declining trend is not arrested, then some sort of a crisis looms ahead.

Economics laboratories have become the primary locations of experimental economics research by the 1990s. They were a result of a decade long development from ad hoc opportune places to dedicated, purpose designed spaces. The distinctive feature of the economics laboratory and its key instrument became networked computers running custom-built software. However, the history of the economics laboratory is not just a history of evolving technology. I argue in this article that it is mainly a history of learning how to build an experimental economics community. Only a functioning community was able to change a physical place to a laboratory space. The distinction between place and space originates in the work of Michael de Certeau and I use it to analyze the evolution of economics laboratories. To this end, I analyze the case of Austin Hoggatt’s Management Science Laboratory at Berkeley in the 1960s as it illustrates the indispensability of creating a community centered on the laboratory. In contrast, the laboratories in Arizona and at Caltech since the 1980s, and in Amsterdam since the 1990s have become successful spaces, because, unlike Hoggatt, they focused equally on community building as on infrastructure and technology. This gave rise to social infrastructure and division of labor in the laboratory space.

The need for a more structured methodology than currently exists for describing the impact of academic research is widely acknowledged. The most widely used research information standard, CERIF, does not currently allow the encoding of research impact in a structured way: this project devised and tested an extension to CERIF to address this omission. The paper seeks to discuss these points.

The core methodology of the project is a series of extensions to the CERIF model to encode “impact statements”, indicators of impact and measures as evidence for them. These can be linked to persons, organisational units or research outputs. This model is supported by a small semantic taxonomy of indicators and measures. The model was tested by evaluating it against current information environments, and by assessing its compatibility with CERIF and non‐CERIF compliant current research information systems.

Despite some concerns expressed about the validity of reducing qualitative evidence of impact to atomistic measures, and about a general paucity of such data in existing systems, the model tested well against working environments. It offers the potential for reducing workloads and more continuous assessment of research impact within its stakeholder communities.

No substantive methodology for encoding impact statements existed in CERIF prior to this project. In addition, the atomistic, quantifiable approach to describing impact is relatively unexplored in the higher education community, but offers substantial advantages. The work is of relevance to research managers, developers, system designers and metadata specialists.

Profiles the experiences of a group of mature women entering higher education for the first time in the UK. Considers the reason for motivation and the practical issues with which they are confronted as they combine their studies with their other roles. Investigates the experiences of higher education institutions, the attitudes and approaches of the staff teaching them and their relationships with their fellow students. Assesses the outcomes against their expectations.

One of the most familiar nostrums of the public management reform literature is that public managers must be risk takers (e.g. Gore, 1993). As is so often the case with prescriptions for public management reform, there is much more advice about risk-taking, its merits and demerits, than there is research on its the incidence, causes and effects of public management risk-taking. Only a handful of studies have actually provided systematic evidence about public agencies’ risk-taking (e.g. Bellante & Link, 1981; Berman & West, 1998; Bozeman & Kingsley, 1998) and some of these studies point to the complexities of conceptualizing and measuring public management risk.

The marketing information system (MkIS) in the data-rich business environment receives all the attention these days, but as essential and perhaps even more essential is the marketing information system management capability (MkISMC). Although many service firms apprehend the return from MkIS, others clearly struggle. It seems that MkIS management capability dynamics and their direct/indirect holistic influence on service firm's competitive performance (SFCP) are unsolved in the current data-driven service economy. This study aims to conceptualize a model and test the antecedents on service firms' competitive performance.

This study utilizes a survey of a sizeable sample of service firms’ managers at the firm level. A total of 250 useable responses were obtained and analyzed through structural equation modeling.

Results reveal that variables under their respective direct influences are positively and significantly related. Interestingly, MkISMC has a relatively large magnitude of positive and direct effects on service firms' competitive performance. The other variables, such as the use of marketing analytics (UMAN), service innovation and management (SINM), partially mediate the effect of MkISMC on the competitive performance of service firms.

The findings inform practitioners that MkISMC, UMAN and SINM play a vital role in attaining service firms' competitive performance in the data-rich environment. Overall, it deepens the understanding of the mediation effect of UMAN and SINM of service firms on competitive performance.

The study advances theoretical understanding of resource-based view (RBV), market orientation and dynamic capability that formulate the relationship of MkISMC, UMAN and SINM in attaining SFCP in the ever-changing data-driven business economy.