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Paddy farmers form the backbone of food security. However, poverty plagues them despite having linked them to the rice value chain. To overcome this, the concept of involving smallholders in post-farm value chain stages is promoted. The purpose of this paper is to explore the potential of upgrading smallholder involvement in rice value chains through the adoption of a sustainability standard.

The authors built a system dynamic model to capture both conventional and certified sub-value chains. The latter deviates from the conventional one and capitalizes on compliance to a sustainability standard.

When compared to conventional farm gate sales methods, the simulations revealed obvious profitability of direct marketing with respect to certified sustainable rice. Although coupled with productivity growth, the simulations indicated the shift to standard adoption would likely to be both limited and slow.

The findings suggest that the profitability of a certified rice value chain will remain fettered. In order to enhance both farmer livelihood and food security, given the limited prospect of moving smallholders up that chain, the authors conclude that national policy should be rationalized and concentrated on the possibility of diversifying the end-use of rice through research, development and subsequent commercialization.

The purpose of this paper is to uncover the personal values driving Indonesian and Malaysian Muslims’ consumption decisions with respect to halal food.

The personal values of 130 Indonesian and 80 Malaysian Muslims have been analyzed, using a means-end chain (MEC) approach, in relation to halal food.

Primary personal values are identified as a better sense of personal security. This is ascribed as seeking “better future” and “go to heaven.” Other personal values are related to tradition, benevolence and achievement.

Since this study was conducted in both the capital cities of Indonesia and Malaysia, this study might not take account of cultural diversity within the two countries’ Muslim communities.

An understanding of the personal values governing Muslim consumption is a useful tool toward improving the promotion of halal certification and food products.

This study reveals the personal values of Indonesian and Malaysian Muslims with underpinning their consumption of halal food.

This chapter explores the development of advertising regulations governing food advertising to children in Australia since the 1940s. By introducing the advertising and marketing self-regulatory system, the Australian Government is taking a neoliberal approach, advocating for the free market to initiate and sustain the country’s economic development, instead of greater government regulation. By examining the primary and secondary literature, such as government reports and research, and newspaper and academic articles, this chapter outlines different regulatory initiatives adopted by both the government and food industry to limit food and beverage advertising to children on television and online, in order to prevent obesity rates increasing in children. This chapter synthesizes and critically evaluates food industry and public health studies, government and non-government reviews, and other research studies to evaluate the influence of self-regulation on Australian television food advertising within the neoliberal context since the 1990s. It contributes to the literature on food advertising regulations for children in Australia by offering evidence of how the government, public health authorities and the food industry have attempted to keep pace with changes in the advertising, marketing and media industries by developing and reviewing advertising codes. It identifies the loopholes that exist in these self-regulatory codes and concludes that Australia’s current advertising regulatory arrangements are failing to protect our children from unhealthy food marketing on television, especially on relatively under-regulated online platforms such as social media and branded websites. The issues identified in this chapter could aid the food and beverage industry, as well as the self-regulatory system, to offer comprehensive and applicable solutions to combat Australia’s obesity crises by implementing new legislations that align with different marketing practices.

The purpose of this paper is to enhance the adoption decision of farmers and observe the factors that affect the adoption decision of sustainable agriculture practices (SAP) which is the major motivating force of Malaysian economy. The idea behind this study is to transfer knowledge to paddy farmers within regional areas of Malaysia and to comprehend their understanding of social innovation and sustainable agriculture engineering and their overall significance. The outcome of this research will suggest a strategic extensive plan to encourage the use of SAP and also help to develop SAP helping toward building a sustainable society.

This paper encompasses three phases: analyzing the process of SAP among Malaysian Paddy farmers, to agricultural industrialization, until the stage of SAP led by farmer’s co-operatives, discussing the relevant practice together with literature and historically evidencing that there is no better way to promote SAP among regional paddy farmers within Malaysia.

Initial objective of this paper is to establish a thoughtful approach to enable the society to bridge a gap between embracing sustainability. The second objective investigates the misconception among farmers about social innovation. Furthermore, the study builds the conceptual framework and examines the relationship among the relevant constructs, this framework is critically examining the literature within paddy farming context. Harmoniously, there has been limited empirical research performed on the decision of adoption toward SAP usage among paddy farmers in Malaysia.

The clear worth of this research paper is the illustration from past reviews and practices to endorse SAP usage among paddy farmers in Malaysia. Another literature review suggests that these countermeasures comprehensively, historically, and theoretically are proven result oriented. The information about SAP will be beneficial for farmers and policy maker who are interested in the advancement. This learning delivers a comparative summary of knowledge transfer influencing farmer’s intention and behavior of sustainable agriculture engineering to adopt green technology. In a future study, these construct will be empirically tested.

Digitalization is becoming the subject of considerable interest in the literature. This is in view of its relevance in addressing social problems and contributing to the development of communities and societies. In the agri-food-industry, digitalization is also expected to contribute significantly to solve several challenges the sector is facing at this moment, such as the increasing food demand and resource use. However, the effects of advanced technologies are less a function of the technologies themselves than of how they are used by people. The study analyses the dominant challenges faced by firms in the agri-food industry in the usage and adoption of digital technology. Also, they show how these challenges impact on the sustainable development of digital technology for firms in the industry and provide avenues for future research.

The authors propose a structured literature review aiming to investigate the following research question: what are the main challenges faced by firms within the agri-food industry in the adoption of smart technologies?

Results illustrate the dominant challenges faced by firms in the agri-food industry in the usage and adoption of digital technology. Also, they show how these challenges impact on the sustainable development of digital technology for firms in the industry and provide avenues for future research.

So far, in the context of digitalization in the agri-food industry, various researchers have analysed different kinds of challenges to the adoption of smart technologies. This work reviews these contributions to create a clear reference framework of the challenges faced by agri-food firms while providing future avenues of research and implications at a policymaking, economic-managerial and socio-environmental level.

Considering corporate governance (CG hereinafter) practices' variety across Anglo-American and European countries, this study relies on contingency and complexity theories to investigate the effect of environmental sustainability performance (ESP hereinafter) on shareholder value under various configurations of board of directors (BoD hereinafter), firm and country characteristics.

The author used the Thomson Reuters Environment Pillar Score (ASSET4) and the Total Shareholder Return to assess ESP and shareholder value respectively. The author applied a fuzzy-set qualitative comparative analysis (fsQCA hereinafter) to an unbalanced panel of 2,284 observations from 486 European and Anglo-American non-financial listed firms over the period 2016–2020.

The author found a positive association between ESP and shareholder value and he displayed notable differences between Anglo-American and European economies regarding causal predictors of this positive association. Within European firms operating under civil law code where investor protection is low and family ownership is widespread, ESP creates shareholder value under configurations of causal predictors that significantly differ from those of their Anglo-American peers. The author's findings are robust to different identification strategies.

This study assists researchers, practitioners, shareholders and policymakers the significant roles that BoD diversity, organisational and institutional traits are jointly playing as determinants of the ESP-shareholder value relationship.

The author's study offers a more encompassing, complete and theoretically richer picture of the key drivers and outcomes of ESP.

This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions.

The researchers reflect on the newly collected data to shed light on the above issues from the perspective of Nigerian consumers. To this end, a questionnaire was developed and used to collect data from 282 respondents. The data collected were analyzed using both descriptive and inferential statistics.

This study found that halal certification mark and halal brand quality are the most influential factors that contributed to the consumers’ buying decisions in Nigeria.

Based on the findings of this study, the researchers have argued that more efforts are needed in the area of halal awareness in Nigeria. Similarly, the study argues that halal brand quality should always be held at the esteemed position. Based on the study’s findings, the authors have been able to fill the literature gap, particularly in the context of the Nigerian halal industry.

This paper aims to argue that the limited success in addressing rising rates of obesity is underscored by health promotion practices and policies’ failure to consider the instrumental and symbolic functioning of food as part of identity formation, relationship construction and socio-cultural conditioning over consumers’ life course events. The aim of this paper is to ignite the power of critical approaches that seek social change through contextualising the subjectivities of obese individuals’ personal lived experiences with food.

Taking a transformative consumer research approach which recognises the range of theories and paradigms required to comprehend and positively influence well-being, this paper draws on the work of Foucault and Bourdieu to study the discourses of 21 obese adult consumers.

The research shows that food behaviours conducive to weight gain are enmeshed in participants’ biographies and everyday experiences across the arenas of identity, environment and the body. Transposable dispositions are formed across these arenas which often can be at odds with practices of self-care and frame how individuals use food in their responses to significant life occurrences.

The findings provide an avenue to potentially guide policymakers in shaping health-promotion programmes which assist consumers in self-regulation without compromising their relational identities, interests and self-knowledge.

This paper makes several important contributions to the managerial understanding of obesity, including the consideration of “obesogenecity” beyond its relativity to the temporal surroundings of “built” and social fields in the here and now, and more relative to the illimitable occasions, times, spaces or stages consumers traverse through their lives.

By exploring the impact of digital knowledge resources (DKR) on the carbon emission intensity of the pig industry (PCEI), this study aims to reveal the role of DKR in reducing PCEI.

Based on provincial panel data in China from 2011 to 2021, this study uses the entropy and Intergovernmental Panel on Climate Change coefficient methods to calculate the evaluation index system of DKR and PCEI, respectively. Empirical analysis using a panel fixed-effects model examines the influence of DKR on PCEI and its underlying mechanisms.

DKR can significantly reduce PCEI. This conclusion still holds even after undergoing endogeneity treatment and a series of robustness tests. Mechanism test results indicate that DKR can operate indirectly through the mediation mechanism of rural human capital (RHC) and pig breeding technology innovation (PTI), while environmental regulation intensity (ERI) plays a positive moderating role in the relationship between DKR and PCEI. The magnitude of the impact of DKR on PCEI depends on ERI. Further studies found that the impact of DKR on PCEI has obvious heterogeneity characteristics, and the promotion effect is more obvious in regions with good integration degrees and high development potential.

This paper divides DKR into three dimensions: digital technology knowledge (DTK), digital management knowledge (DMK) and digital application knowledge (DAK), providing a new framework for research and enriching the understanding of the relationship between DKR and PCEI. Furthermore, the research results reveal the application potential of DKR in the pig industry, particularly in terms of resource allocation efficiency. This is of great significance for promoting low-carbon development in the pig industry and provides insights for the low-carbon transformation of other industries. In addition, the study emphasizes the moderating effect of ERI on the mechanism of carbon reduction in the pig industry through DKR. This offers a new perspective for understanding the relationship between knowledge management and environmental governance, providing a reference basis for policy formulation in related fields.

This paper further enriches the role of DKR in the livestock industry. Integrating DKR with traditional industries promotes knowledge innovation, information distribution and utilization and scientific decision-making. This has significant value in promoting the development and application of carbon reduction technologies, enhancing industrial competitive advantages, and other aspects.

This study aims to examine attitude, perceived behavioral and religiosity that influence Muslim consumers’ intention in patronizing at food premises with halal logo.

The data were collected from 450 respondents on random sampling basis. Quantitative analysis was conducted using SEM SMARTPLS version 3.3.

Based on the findings gathered using PLS analysis with n = 450, it was indicated that attitude, perceived behavioral control and religiosity significantly influence Muslim consumers’ intention on patronizing at food premise with halal logo.

The data collection for the present study was limited to the respondents in Kuala Lumpur among Muslim consumers, and limited to 450 sample sizes.

The presence of halal logo should be crucial in attracting consumers due to the comprehensive meaning it brings.

In the context of food premises, the results of the research suggest that the halal logo shown by the food premise seems to operate significantly in attracting Muslim consumers toward the food premises. Muslim consumers need to be nourished by proper Islamic teachings and have a good understanding of halal principle.

The halal logo of food premise concerns the Muslims. Muslim consumers are relying on surrogates in selecting the alternatives for packaged goods in Islamic marketing literature. However, it is little known how Muslims use indicators to select food premises when there is no halal logo.