To investigate the potential to employ tactile form‐shaping as a prerequisite to the production of physical industrial design models by rapid prototyping.
Abstract
Purpose
To investigate the potential to employ tactile form‐shaping as a prerequisite to the production of physical industrial design models by rapid prototyping.
Design/methodology/approach
Using a haptic feedback device to allow the designer to “feel” 3D virtual geometry as part of the evaluation and sculpting process. To maintain a close association with professional practice, this was undertaken as part of a product design case study in which a haptic feedback/rapid prototyping strategy was compared and contrasted with the more traditional workshop‐based shaping of Styrofoam by hand.
Findings
The use of a haptic feedback device facilitated the production of rapid prototype components that had been defined through feel and sculpting, albeit prior to the build process. Despite shortcomings in the ability to replicate activities undertaken in a workshop environment, other creative opportunities emerged that could not have effectively been produced using any other methods.
Research limitations/implications
Whilst based on generic industrial design methods, the findings are drawn from only one case study.
Practical implications
A useful evaluation for those wishing to undertake further research into haptic feedback modelling or employ such a system during professional practice.
Originality/value
The study moves forward the debate into the merits and application of virtual and physical modelling techniques and provides useful case study evidence of direct comparison.
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Mark A. Evans and R. Ian Campbell
This paper discusses a research programme in which the 3D computer aided industrial design geometry for a consumer product was translated into appearance models using the…
Abstract
This paper discusses a research programme in which the 3D computer aided industrial design geometry for a consumer product was translated into appearance models using the contrasting techniques of workshop‐based fabrication techniques and rapid prototyping using stereolithography. The research also examined the capacity to extend the use of the rapid prototype components for the production of a fully working prototype. The ability to combine an appearance model and a working prototype into a single “appearance prototype” was a significant advance in the application of RP within industrial design.
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The purpose of this paper is to highlight to universities the approach of professional associations in marking large volumes of assessments.
Abstract
Purpose
The purpose of this paper is to highlight to universities the approach of professional associations in marking large volumes of assessments.
Design/methodology/approach
The issues arising in marking large undergraduate modules in universities are discussed, before describing the approach typically adopted by professional associations. The benefit for universities of adopting such an approach is then examined.
Findings
The key to marking large volumes for professional associations lies in the initial standardisation meeting, on-going discussions between markers and an ability to check and if necessary stop the marking process at several points in the marking cycle, until agreement and consistency between markers are achieved.
Research limitations/implications
This viewpoint paper is based on the experiences of the two authors in assessing professional business management associations, and not empirical research.
Practical implications
The approach described here to marking large volumes of undergraduate assessments offers a practical solution to the prevailing issues concerning consistency across teaching teams.
Originality/value
The application of the approach of professional associations to the issues surrounding marking large undergraduate modules offers a unique proposition for university staff to consider.
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President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton…
Abstract
President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.
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Michaela Jánská, Marta Žambochová and Zuzana Vacurová
This paper aims to explore the recognition and success of different ways of branding native advertising in influencer marketing.
Abstract
Purpose
This paper aims to explore the recognition and success of different ways of branding native advertising in influencer marketing.
Design/methodology/approach
The data are evaluated using statistical tests, correlation and cluster analysis.
Findings
It was found that the higher the recognition rate of a post tagged in a particular way, the better the tagging method for influencer marketing on Instagram. Based on the findings of this study, word tag is recommended first because it is flexible and has one of the highest recognition rates.
Research limitations/implications
The generalizability of the results across different regional settings requires further investigation.
Practical implications
Good labeling of native advertising leads to greater success.
Originality/value
This study can be used by marketing managers, advertisers and influencers to gain insight into the issue, as well as to better select the appropriate labeling method for their advertising content.
Objetivo
Este trabajo tiene como objetivo explorar el reconocimiento y el éxito de diferentes formas de branding de publicidad nativa en el marketing de influencers.
Diseño/metodología/enfoque
Los datos se evalúan mediante pruebas estadísticas, correlación y análisis de conglomerados.
Resultados
Se encontró que cuanto mayor es la tasa de reconocimiento de un post etiquetado de una manera particular, mejor es el método de etiquetado para el marketing de influencers en Instagram. Basándose en los resultados de este estudio, se recomienda en primer lugar el etiquetado por palabras porque es flexible y tiene una de las tasas de reconocimiento más altas.
Implicaciones prácticas
Un buen etiquetado de la publicidad nativa conduce a un mayor éxito.
Originalidad
Este estudio puede ser utilizado por directores de marketing, anunciantes e influencers para obtener información sobre el tema, así como para seleccionar mejor el método de etiquetado adecuado para su contenido publicitario.
Limitaciones/Implicaciones de la investigación
La generalizabilidad de los resultados en diferentes entornos regionales requiere más investigación.
目的
本文旨在探讨影响者营销中不同方式的品牌原生广告的识别和成功。
方法
使用统计测试、相关性和聚类分析对数据进行评估。
研究结果
研究发现, 以特定方式标记的帖子的识别率越高, Instagram上影响者营销的标记方式就越好。基于这项研究的结果, 首先推荐单词标签, 因为它很灵活, 而且有最高的识别率之一。
实际意义
对原生广告进行良好的标注会带来更大的成功。
原创性
本研究可供营销经理、广告商和影响者使用, 以深入了解这一问题, 并更好地为其广告内容选择合适的标签方法。
研究局限性
研究结果在不同地区环境中的普适性需要进一步调查。
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Michael Saker and Leighton Evans
This chapter is concerned with examining the families that play Pokémon Go together within the context of spatial practices. The chapter begins by outlining the general approach…
Abstract
This chapter is concerned with examining the families that play Pokémon Go together within the context of spatial practices. The chapter begins by outlining the general approach to spatiality that we adopt throughout this book, which is predicated on the ‘spatial turn’ within the social sciences. Here, spatial practices are understood as being socially constructed in day-to-day live, as opposed to being something simply given. In other words, ‘the concept of the city’ and the ‘urban fact’ (de Certeau, 1984, p. 1, italics in original) are not one and the same thing. Instead, the phenomenology of space is moulded in the social realm as part of the practice of everyday life, which has consequences for hybrid reality games (HRGs) like Pokémon Go. After delineating between ‘space’ and ‘place’ à la the ‘mobilities turn’, we shift our attention to embodied approaches to urban life. This begin with an examination of the art of the flânerie, which has been reimagined to account for the ubiquity of mobile media, and more recently, locative games. A review of the literature surrounding locative games demonstrates that, for the most part, concerns about spatiality have not extended to the kind of intergenerational play that is the focus of this book. Drawing on our original study of Pokémon Go, as outlined above, then, the chapter is driven by the following research questions. First, to what extent does Pokémon Go lead to families spending more time outside and how is this reshaping experienced. Second, what effect does this HRG has on the routes and pathways families choose to follow while traversing their physical setting, as well as the sites they frequent. Third, to what extent do families engage with the various elements of Pokémon Go and what does this suggest about the evolution of locative play in the context of earlier location-based social networks (LBSNs).
Stephen Haswell and Elaine Evans
While the debate about fair value accounting (FVA) and the global financial crisis (GFC) of 2008-2009 has been explored in the academic and professional literature, there has been…
Abstract
Purpose
While the debate about fair value accounting (FVA) and the global financial crisis (GFC) of 2008-2009 has been explored in the academic and professional literature, there has been little debate about the consequences of FVA being implicated in the crash of Enron around 2001, and the effect of this on later FVA developments and the GFC. The purpose of this paper is to examine how well regulators, political actors, and other commentators may have understood the use, misuse, effects and consequences of FVA at the time of Enron, and to examine how this collective understanding (or lack thereof) has influenced later accounting policy, especially that going into and arising from the GFC.
Design/methodology/approach
Using content analysis, the commentary about FVA is traced through documents, primarily the US Congressional Hearings’ examination of the collapse of Enron that took place between December 2001 and December 2002. An assessment of the knowledge of and attitudes toward FVA is made from these and is then traced through later developments including policy responses before, during and after the GFC.
Findings
Links are found between the collapse of Enron and adjustments to FVA in the mid-2000s, which in turn became implicated in the GFC. These linkages are explored in the context of a fair value world view held by global standards setters in the mid-2000s. During the timeline from the 1990s to the mid-2000s, those advocating and adopting FVA as part of this world view, may have had collectively an insufficient understanding of the consequences or effects of FVA technology.
Originality/value
The study provides evidence of a direct link between Enron, the response of global standard setters, and the GFC controversy.
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The Equal Pay Act 1970 (which came into operation on 29 December 1975) provides for an “equality clause” to be written into all contracts of employment. S.1(2) (a) of the 1970 Act…
Abstract
The Equal Pay Act 1970 (which came into operation on 29 December 1975) provides for an “equality clause” to be written into all contracts of employment. S.1(2) (a) of the 1970 Act (which has been amended by the Sex Discrimination Act 1975) provides: