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Article
Publication date: 20 November 2017

Reza Salehzadeh, Javad Khazaei Pool, Reihaneh Alsadat Tabaeeian, Mojtaba Amani and Marjan Mortazavi

The purpose of this paper is to investigate the effects of internal marketing and market orientation on organizational performance based on the balanced scorecard (BSC).

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Abstract

Purpose

The purpose of this paper is to investigate the effects of internal marketing and market orientation on organizational performance based on the balanced scorecard (BSC).

Design/methodology/approach

A cross-sectional research design, drawing upon a questionnaire survey, was used to collect data from a sample of restaurants. Structural equation modeling was performed to test the relationship among the research variables using findings from the 164 participants.

Findings

The results revealed that internal marketing positively influenced market orientation and performance. In addition, market orientation was a direct antecedent of performance.

Originality/value

The findings provide important academic, practical and political implications for restaurant industry.

Details

Measuring Business Excellence, vol. 21 no. 4
Type: Research Article
ISSN: 1368-3047

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Article
Publication date: 3 June 2014

Marjan Mortazavi, Mohammad Rahim Esfidani and Ali Shaemi Barzoki

The purpose of this paper is to examine the characteristics of virtual social networks (VSNs) and to determine their salient attributes, including those that influence flow…

3967

Abstract

Purpose

The purpose of this paper is to examine the characteristics of virtual social networks (VSNs) and to determine their salient attributes, including those that influence flow experience, trust and electronic word-of-mouth (eWOM) behaviors affecting users’ purchase intentions, and to provide important strategic implications contributing to the Internet marketing literature.

Design/methodology/approach

Using a self-administered questionnaire, the data (n = 167) are collected from two Iranian Internet social networking sites, namely, facenama.com and cloob.com. Using LISREL 8.5, hypothesized relationships are examined through structural equation modeling (SEM) analysis.

Findings

According to the results of the study, despite all assumptions and studies to the contrary, eWOM behaviors in VSNs are derived from neither users’ flow experience nor their trust in VSNs, but they are mostly caused by VSNs’ attributes, from which four are investigated in this study, namely, communication and social relationships, entertainment, information disclosure and ease of use. Nevertheless, according to the results, VSN attributes also influence trust and flow experience, trust in a VSN environment influences users’ flow experience and eWOM in VSNs has significant impact on users’ purchase intentions. The findings also revealed that the level of education of a user affects how much he trusts the VSN environment.

Practical implications

The author examined flow experience, trust, eWOM behavior, purchase intentions and the VSNs’ attributes to verify their relationships, providing a better understanding of an effective indirect marketing in VSNs. The results also have important implications for researchers.

Originality/value

While flow experience, trust, word-of-mouth (WOM) behaviors and purchase intentions have been separately studied in Web sites, e-shopping malls and blogs, little research has sought to identify the existence of these elements within VSNs, their correlations with one another and how they are affected by VSNs’ attributes.

Details

Journal of Research in Interactive Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

Available. Content available
Article
Publication date: 3 June 2014

Debra Zahay

284

Abstract

Details

Journal of Research in Interactive Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 9 July 2024

Marjan Pouraghajan, Sara Omrani and Robin Drogemuller

This study addresses the global landscape of offsite construction, highlighting its variable adoption patterns and the challenge posed by the prevalent use of suboptimal…

65

Abstract

Purpose

This study addresses the global landscape of offsite construction, highlighting its variable adoption patterns and the challenge posed by the prevalent use of suboptimal decision-making methods. In response, the decision-making model seeks to equip decision-makers with tools for well-informed decisions on concrete construction systems, tailored to the unique characteristics of each project, in contrast to the persisting reliance on expert knowledge, checklists or similar tools.

Design/methodology/approach

The study extracts decision-making criteria through literature reviews, pilot studies and surveys amongst Australian construction professionals. A comprehensive comparison of four concrete systems against each identified criterion is conducted, followed by the application of an integrated decision model (Entropy-TOPSIS) to rank the systems, considering all criteria simultaneously. Real-world case studies validate the practical applicability of the model.

Findings

An analysis of 15 criteria demonstrated the multifaceted nature of selecting concrete construction systems, emphasising evolving industry priorities like time efficiency, environmental considerations and logistical constraints. The enduring appeal of in-situ concrete in complex projects underscores the significance of traditional methods. The integration of the Entropy-TOPSIS model proved to be a robust decision-making tool, enabling professionals to simultaneously consider all criteria and make well-informed, customised decisions.

Originality/value

The study’s originality lies in its comprehensive approach, considering diverse criteria and presenting a flexible decision-making model suitable for the dynamic demands of the construction industry.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 27 October 2021

Marjan Mahdavi-Roshan, Arsalan Salari, Eshagh Mohammadyari, Tofigh Yaghubi Kalurazi, Aydin Pourkazemi, Azin Vakilpour, Morteza Rahbar Taramsari and Zeinab Ghorbani

It is argued that COVID-19 patients show various neuropsychiatric symptoms, including fatigue, depression and anxiety. On the other hand, epidemiological and experimental evidence…

206

Abstract

Purpose

It is argued that COVID-19 patients show various neuropsychiatric symptoms, including fatigue, depression and anxiety. On the other hand, epidemiological and experimental evidence indicated that green tea could potentially have antiviral effects and ameliorate psychiatric disorders. However, there is a lack of clinical evidence. The purpose of this study was to investigate whether drinking green tea can clinically improve psychiatric complications of COVID-19 infection.

Design/methodology/approach

This study included 40 patients with laboratory confirmed mild-to-moderate COVID-19 disorder in the current randomized open-label controlled trial. Patients were instructed to include three cups/day of green tea (intervention) or black tea (control) to their usual diet for four weeks immediately after diagnosis of the disease. At the study baseline and after the intervention, the enrolled patients’ fatigue, depression and anxiety were assessed by the Chalder Fatigue Scale, Beck Depression Inventory-Fast Screen and State-Trait Anxiety Inventory questionnaires.

Findings

A total of 19 COVID-19 cases in the intervention group (mean age = 52 years) and 14 cases (mean age = 50 years) in the control group completed the study. Analysis of covariance adjusted for baseline levels, and confounders revealed that those who consumed three cups/day of green tea compared to the patients who received black tea experienced significantly lower fatigue, depression and state and trait anxiety levels (adjusted means for fatigue = 12.3 vs 16.2 (P = 0.03), depression = 0.53 vs 1.8 (P = 0.01), 37.4 vs 45.5 (P < 0.01) and 37.9 vs 45.2 (P < 0.01)).

Research limitations/implications

The open-label design may bias the evaluation of the self-reported status of fatigue, depression or anxiety as the main outcomes assessed. Moreover, as this study did not include patients with severe COVID-19, this might affect the generalizability of the present results. Thus, the recommendation of daily drinking green tea may be limited to the subjects diagnosed with mild-to-moderate type of infection or those with long-term neuropsychiatric complications owing to COVID-19. Besides, considering the ethical issues, this study could not exclude the drug therapy’s confounding effects; thereby, this point should be considered when interpreting the current results. Besides, it is worth noting that Guilan province in the north of Iran is recognized as a tea (and particularly green tea) producing region; thereby, it is an available and relatively inexpensive product. Considering this issue, the recommendation to consume this medicinal plant in adjunct to the routine treatment approach among patients with mild-to-moderate COVID-19 based on its beneficial effects may be widely accepted.

Practical implications

Green tea consumption could be considered an option to combat COVID-19 associated psychological complications, including fatigue, depression and anxiety among patients suffering from mild-to-moderate type of this viral infection.

Originality/value

To the best of the authors’ knowledge, in this study, for the first time, the effects of green tea compared to black tea on COVID-19 associated fatigue, depression and anxiety status within an open-label controlled trial have been investigated.

Details

Nutrition & Food Science , vol. 52 no. 4
Type: Research Article
ISSN: 0034-6659

Keywords

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