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The purpose of this paper is to establish a new model of managing human resources in the service industry. The authors aim to raise awareness of the failing effects of human resource management (HRM) so far and indicate possible solutions to long-lasting labour issues.

The authors aim to outgrow the current personnel management concepts by approaching the employment management problem requisitely holistically. By combining the concepts of systems thinking, requisite well-being and social responsibility, the authors aim to introduce a new model for managing human resources. An analysis of the relevant HRM models and a perusal of identified issues concerning labour enabled the development of the new HRM model.

Under-investment in human capital in service industries has resulted in high staff turnover and negative attitudes towards service occupations. Recognition of the need for an improved approach to human resources management brings about substantial changes in the strategic management both on the industry- and the organizational levels.

Research is theoretical with indirect empirical impact. The proposed model will meet the requirements of systems thinking principles as well as socially responsible corporate behaviour.

Improved understanding that human talent and their well-being should be in the centre of business strategies.

The value of the paper is in the raised awareness of the need for more innovative and flexible labour market policies. The proposed model is in accordance with the formal corporate pledge to act socially responsible and can be applied in tourism and hospitality organizations.

The purpose of this paper is to explore a new eco-friendly green textile dyeing. Natural plant Buddleja officinalis is traditionally used as yellow pigment addition in rice. It is worth developing its application and dyeing performance in cotton fabric.

Buddleja officinalis dried flower was extracted with ethanol aqueous. The extraction conditions including ethanol concentration, material to liquor ratio, extract time and temperature were optimized. Then cotton fabrics were dyed with Buddleja officinalis extraction under conventional and ultrasonic conditions. The effects of dyeing time, bath ratio, pH value of dyeing bath, dyeing temperature and mordants on K/S values were studied and the resulting color strength obtained by conventional and ultrasonic dyeing were compared. The ultraviolet (UV) transmittance of Buddleja officinalis dyed cotton fabric was also evaluated.

The color strength of the fabric dyed with Buddleja officinalis under ultrasonic conditions was higher than that under conventional conditions. Alum, Fe and Cu as simultaneous mordants improved the K/S value of the dyed cotton fabrics. Both washing fastness and rubbing fastness were fairly good in all Buddleja officinalis dyed cotton fabrics, washing fastness = 3–4 and rubbing fastness = 4. What’s more, the dyed cotton fabrics showed lower transmittance values as compared to undyed cotton fabrics and indicated potential UV protection capability.

Buddleja officinalis can be a new natural dye source for the ultrasonic dyeing of cotton fabric.

It is for the first time that Buddleja officinalis is used as a natural dye in cotton fabric dyeing with less water and the dyeing using ultrasound has been found to have an obvious improvement in the color strength and color-fastness.