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The purpose of this paper is to understand and compare Generation Y’s knowledge and perceptions of cashmere as a luxurious fibre.

Dual qualitative-quantitative approach, comprising interviews with cashmere farmers and suppliers plus a structured questionnaire completed by 334 young Italians and Americans. Data were analysed statistically for comparison and interpretation.

Interviews confirmed the literature and provided insights why cashmere is “branded” as luxurious; e.g. comes from combing the undercoat of cashmere goats thus it is rare, expensive, very warm, light, and soft. Quantitative analysis showed: the majority (+85 per cent) of the young Italians and Americans perceive cashmere fibre as luxurious and expensive, although statistically Americans participants perceive it as more luxurious and more expensive. For example, 75 per cent Italian, 85 per cent Americans think it is expensive, (µ=2.914/4 and µ=3.156/4, respectively). Americans do not perceive it as being as rare as the Italian group. Italians were more able to answer the question about richness of the fibre. Lastly and surprisingly both groups knew very little about the origin: 40 per cent of both groups thought it comes from sheep whereas 20 per cent from Alpaca.

While neither sample knew the source, they both mentioned they would like to know more about the origin, attributes, etc., opening the door to marketing experts.

This study complements and enhances the relatively limited body of knowledge in the academic and professional literature and provides useful information for producers, suppliers, retailers, and especially marketers of cashmere.

The purpose of this paper is to show that a new size labelling system based on the data gathered by [TC]² in the Size USA, Let's Size up America survey would better serve the female population than the system currently in use.

Based on previous research conducted on [TC]² data and on pants measurements in the Canadian market, a new labelling system is proposed where size information is provided with three specific body measurements along with a female silhouette pictogram.

The paper demonstrates that a size label showing three pants measurements: pants waist, approximate hips, and inseam length, accompanied by a silhouette identifying where these measures were taken, is highly predictive of fit.

The study was limited to lower body (pants) for female.

A change to such a size‐labelling system would allow the apparel industry to move towards mass customisation at minimal costs. It would be more effective for the apparel order givers and retailers, enabling them to target whichever market they wish yet convey the necessary fit information in a generally accepted format. This system would also be more efficient as it would reduce the consumer time spent in fit identification and merchandise returns, in the case of internet or catalogue sales. As a corollary, it would increase both consumer shopping experience satisfaction and industry profitability.

The study proposes a new labelling system.

The purpose of this paper is to validate that young American experiencers perceive cashmere as the most luxurious animal fiber, to investigate if because expensive it is perceived as more luxurious (Veblen theory), to learn how they know about its intrinsic values, lastly to explore if articulating the story behind luxury goods can enhance shopping experience, thus building a sustainable competitive advantage for retailers.

This research was conducted using a survey to gather quantitative data followed by focus group. A questionnaire was developed and distributed to a group of almost 200 young American experiencers.

The results show that the subjects had a significant lack of knowledge about the provenance of cashmere (the fibre) and its intrinsic attributes. Once the subjects were told about the characteristics, the provenance and the whole process of the supply chain starting with the farmers combing the goats to the delivery of the end goods, it seems obvious that articulating the story behind luxury goods would enhance the shopping experience and provide a sustainable competitive advantage for retailers.

This survey was conducted on a sample of 196 respondents, from one specific geographic area. It would benefit from being extended to a wider scope of demographic and geographic including Europe and Asia.

This study supports that time has come for retailers to shift from marketing visual images to the story telling.

To demonstrate that the current weaknesses in women's ready‐to‐wear size standardization charts originate not only in the obsolescence of the base data but also in the non‐adherence of order initiators to the suggested standard sizes.

Trouser manufacturers were selected in such a way as to cover the full price‐range spectrum. They provided their waist standard measurements and confirmed that they use the same measurements for all product lines. In‐store measurements were done. Garments were chosen at random from the selection offered in store and measured systematically. The specifications provided by the order initiators, the standard measurements prescribed, and the garment measures were all measured.

Results clearly indicate that order initiators do not adhere to the standard sizes charts and garment manufacturers are incapable or unwilling to produce garments that meet the order initiators’ specifications.

Product selection and limited sample do not allow generalization yet clearly confirm this hypothesis.

Questions the pertinence of investing heavily in the modernization of standard sizes charts if the industry and the governments are not ready to impose adherence by order initiators.

Fills an important void in the existing literature as, although a number of authors have stated that garment manufacturers do not respect the standard sizes proposed by different national organizations or governmental agencies, the authors could not identify one research demonstrating this fact.

The current work reviews all retailing articles published in four prominent retailing journals – Journal of Retailing, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, and International Review of Retail, Distribution and Consumer Research – in the 2009-2015 period, picking up where Runyan and Hyun (2009) left off. The purpose of this paper is to identify leading authors and institutions in retailing research based on overall impact.

Content analysis/literature review/descriptive research.

In total, 1,392 articles were published during this time period, and through a procedure of weights and adjustments for author count, journal impact, journal quality, and journal publishing opportunity, the findings reveal that research collaboration is highly prevalent, as evidenced by the high number of multi-authored papers and cross-university/international partnerships. Additionally, some authors and institutions remain influential, while others have emerged as highly influential in the last seven years. This shows the dynamic nature of the field and the need to remain active in quality publishing.

Scholars must understand that several factors influence impact judgments, which cannot be assessed using raw counts alone. Journal quality, impact, and publishing opportunity as well as author counts are important elements to consider.

These reviews are vital to the field in that they provide status updates on scholarship, so these reviews should be done periodically. Additionally, the findings in this paper provide a more holistic understanding of research impact and permit better assessment for scholars and administrators.