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The growing presence of projectification is affecting more than its cradle, the industry, characterizing it as a broader phenomenon than initially envisioned. This study aims to provide a literature review on the concept.

The sampling process includes articles from two databases, Web of Science and Scopus, and a backward snowballing sampling through the references, entailing the analysis of 103 documents. The publications were analyzed applying bibliometric, content and semantic analyses both manually and with the assistance of VOSViewer, Bibliometrix, NVivo11 and Tropes v.8.

The results identified 55 definitions of projectification. The study synthesizes them in five levels of analysis to capture their main distinctive aspects, as follows: (1) Private Organizations; (2) Public Sector; (3) Academy; (4) Individuals (work and private life); and (5) Society. The paper concludes by depicting factors as general effects, negative effects, tensions, funding and knowledge, embedded within each level of analysis.

This work sheds light on the evolution of projectification concept, presents a multilevel analysis of its consequences and brings forward the related topics, which still require further investigation.

This article examines the strategic actions of multinational corporations (MNCs) in creating social value at the base of the pyramid (BoP), providing insights into novel business models (BMs) and tactics employed for poverty alleviation.

This conceptual article links three relevant pieces of literature – creating shared value (CSV), the three-value creation logic and the three core values of social development – to analyze the current research and real-world examples of MNCs implementing the BoP BMs.

The article identifies four strategies and 11 tactics used by MNCs to adapt BMs elements (value proposition, value constellation and value capture) and generate social value at the different levels (coverture of basic needs, self-esteem and freedom from servitude) by following the distinct value creation logics (chain, shop and network).

This article provides a conceptual framework that links relevant literature and sheds light on the strategic actions that MNCs apply in their BMs to tackle the multidimensionality of poverty in the BoP markets.